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Latest guides
AI, Search and the Power of Brand
Brand is reshaping visibility in an AI-first world, where search, discovery and trust collide. This report reveals how brands can lead, not follow, in today’s evolving digital landscape.
How many People?
A calculator that gives meaning to Reach, Impressions and media coverage by turning numbers into real life equivalents.
Did your recent PR campaign reach 75,000 people? That's enough to fill Wembley Stadium. How about that social media post appearing in front of 12,500 potential customers? That's roughly how many attend Cannes Lions International Festival of Creativity every year.
Share of Search:
The Google Trends approach
If you decide on measuring share of search via Google trends, there are a few key steps to take. We've explained them all in our free guide.
The Bottle
Story Playlist
The Bottle Story Playlist explores different ideas and inspiration for ways you can make stories intriguing enough for a journalist to want to credit your brand name in the headline.
5 Tips for Brands to Avoid Greenwashing
Greenwashing describes when a brand makes a statement that implies, they are making something sustainable, eco-friendly, or green, when the reality is, the rest of the business is well, anything but.
Share of Search: The SEO tool approach
Using an SEO tool (like Ahrefs) will give you an indicator of the number of people who are searching. Here's our how-to guide to measure SoS.
Not all content is an infographic
We’ve all suffered from infographic-fatigue at one time or another. That’s why we’ve created the Not An Infographic Matrix. 380 different ways to get your next idea across.
Bottle's digital PR glossary
From backlinks to URDs, here’s a glossary of the digital PR terms you’ll probably hear us talking about.
Santa, we need to talk about your brand
and your digital bootprint…
How to apply brand codes to Instagram Stories
Users scroll so rapidly through their Insta feed, and speed-swipe through the Stories, the content you share needs to be immediately you.
How to build your brand on social using brand codes
Establishing and implementing a set of brand codes not only helps to maintain consistency and gain trust amongst followers and newcomers, but also creates distinctiveness within your brand category.
10X Content: The ultimate irresistible reason to link
If you’re looking for examples of 10X content then you’ve come to the right place. We’ve pooled 10X styles into 9 handy categories
How to write a creative brief
Starting work on a campaign without a worked up creative brief, would be like leaving the house in the morning without having had a cup of coffee. You just wouldn’t do it, so download the Bottle Creative Brief, for free
How to create an empathy map
Brands use empathy mapping to get into the heads, and hearts, of their target audiences.
The Creative Process…
Six steps to consistently great ideas
Two words that kill ideas: “let’s brainstorm”. There’s a better way, and it’s boringly called the Creative Process.
What are brand archetypes?
As brands need to connect with consumers in a meaningful way in order to build trust and loyalty, clever companies forge brand archetypes that pull together their values, mission, and vision… with a view that (hopefully) their target audience will resonate with.