Social Media

“Be genuine. Be remarkable. Be worth connecting with.”

– Seth Godin

People come to social media to feel something. To laugh, to be inspired, to learn something new, or to connect with what matters to them. As a brand, your job isn’t to interrupt that. It’s to be part of it.

At Bottle, we create social content that entertains first, stops the scroll, and makes people understand your brand in their own terms. Whether you’re a historic B2B brand showing off your credibility on LinkedIn, or a challenger brand captivating audiences on TikTok, you need creative content that’s impossible to ignore and an agency partner who champions social media - not as a “shop window”, but as somewhere you can genuinely reach and connect with people.

That’s what Bottle can do for you as part of our social media marketing services.

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What are the benefits of social media marketing for your brand?

For most brands who are focused on growth, we recognise that the ultimate job is either to increase reach (seeking and finding new potential consumers) or to create something to stimulate the purchase intent for those customers who are in-market and looking for a solution. Followership and engagement give helpful signals to inform these two jobs, but there’s much more to do than singing to the choir.

Growing brand awareness

Our goal is to reach the largest relevant audien for your brand across the right social media platforms, and to be distincive enough that your presence in their feed is impactful. That distinciveness means employing your brand coses so that you are noticeable. Memorability comes in all shapes and sizes, from emtiinally stirring to strikingly informative to laugh-out-loud funny. This is how your brand starts to feel right for your target markt, and their preferences tip towards your brand when they’re ready to buy.

Reaching the right people at the right time

Whether you’re after a broad pool of users or a narrower set of consumers at the bottom of the sales funnel, your audience targeting on social needs to be relevant to your brand and product as well as your audience’s frame of mind. Our Strategy team will work with you to define that target group so your paid social activities are worth every penny.

Building consideration and preference

Once someone’s aware of you, social media is where they decide if they actually like you. This is where your brand personality comes through, and where you become relevant to their needs rather than just a logo they’ve seen. The more you can build that relationship, the more your audience will convince themselves you’re the right choice when they’re ready to purhase. This emotional connection moves people from “I’ve heard of them” to “I trust them” to “I want them- end of.”

Driving action and conversions

With social platforms not only being top online destinations to research products but also where consumers increasingly buy, the possibilities are endless to achieve bottom-of-the-funnel results. We develop social content that’s irresistable, with storytelling that drives intrigue that’s satisfied with a click, and trust-building that improves sales conversions, all tied up with compelling CTAs.

The flywheel effect

Great social content sparks curiousity. That curiousity takes social media users through the traditional sales funnel, but also drives searches. We know younger people increasingly use social media platforms as search engines, so we create social media strategies that comprise content that’s entertaining in-feed and findable when people are actively searching.

This is where modern social strategy is heading. We think about reach and discoverability together, because your entertaining content can spark interest, which prompts a search. And if you’re there with the answers, you drive them towards action.

Our social media work in action

How we think about social media

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How we think about social media ·

We find the connection between what your audience wants and what your brand eeds to say - and create content that makes people feel.

People aren’t on social media waiting for brand messages. Our job is to understand what makes yoru audience lean in - and then craft stories that deliver while building your brand strategically.

Emotion is what stops the scroll. When you nail that overlap, you becoe what they’re there for. We make content that lands in feeds, wins people over, and makes your brand memorable, not just visible.

We understand social media as a space for brands to be social.

Social media is where people connect with brands on their own terms. It’s a conversation.

We help brands show up authentically, respond to hat their audience cares about, and build relationships that matter beyond a single campaign.

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We know how to make content that works harder, for longer

When you create brilliant social media content, it doesn’t just reach your dedicated followers. Social platforms surface great content to new audiences. That entertaining TikTok video can appear in For You Pages of adjacent audience groups, but also in search results. That witty Instagram caption can be discovered over and again through social shares, the Discover feed, and even through search engines by people who’ve never heard of you.

We craft content that performs well in feeds - and gets found beyond them.

Our approach to social media

The best social media strategies combine creative excellence with strategic insight. We deliver effective social media channels through constant monitoring to adapt and improve, blended with creative cut-through with video, animation, mixed-media and copywriting chutzpah.

Strategy and content planning

Our Strategy team works with you to understand your audience, your objectives and your market positioning. Then we develop both creative strategy (how we'll bring your brand to life) and content strategy (what we'll create, when and why).

Social calendars are crafted in conjunction with the Comms team for aligned storytelling, then our Creative team works up the content creation and visuals to grab attention, stir emotion, stick in the mind and drive engagement. This includes optimising content for each platform before it's published - ensuring the right formats, hooks and copy works both for platform algorithms and audience behaviour.

Publishing and optimising

We'll execute the content publishing and manage the social media channel(s) for you. And to give your social media plan that extra oomph, we can work up and roll out a paid media strategy too.

We always have our beady eye on how the organic and paid strategy is performing. With paid social, we iterate constantly; testing creative, refining targeting and adjusting spend to get the best results.

Performance reporting and analysis

Follower count and post engagement might be the surface-level signals we all see every time we obsessively check in on performance, but the marketing metrics that really matter towards your business goals lie deeper below.

From earning reach stretching to retargeting opportunities, our performance reports come with analysis and ideas for continuous improvement, presented in board-ready dashboards to inform and persuade your wider stakeholders. These insights feed directly back into strategy, creating a cycle of constant refinement.