Social Media
Delivering engaging campaigns with our social media marketing services
Social channels have evolved from another online place where brands simply wanted a social media presence and perhaps build a community of followers. Now, they are active platforms where your target audience can be reached, engaged, and even purchase directly, or be converted to site traffic.
You need a clear social media marketing strategy, whether it’s brand-building social or performance social, or both, though. And creative content that makes sure your story doesn’t just scroll-by. That’s what Bottle can do for you.
GOODYEAR
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Year with Susie Dent
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PIAGGIO UK
Our approach to social media marketing
Though ‘pay-to-play’ has replaced organic results for all social media platforms, your marketing goals need more than just a media spend behind your posts. We deliver effectiveness with constant monitoring to adapt and improve, and creative cut-through with video, animation, mixed-media, and copywriting chutzpah.
Social Media Monitoring
Social moves fast so we need to be vigilant. That vigilance starts with a thorough social audit, seeking the largest relevant audiences for your reach goals, and the niches and segments that might be in-market for more conversion-type goals. Creating competitor-busting content that wins, and constantly spotting and adopting the trends that romp through audience’s feeds and keep you relevant.
Creative Planning
It starts with identifying a clear set of brand codes to be applied to any visuals that will be published in feeds moving forward.
Social calendars are crafted in the comms team, then our creative team work up the visuals that grab attention, stir emotion, stick in the mind, and prompt the call-to-action.
Punchy bites of video content take time, to make something work in a short window of attention, and designing for Facebook, Instagram, Twitter and Linkedin advertising is more than just re-sizing, it's adapting tone and tempo for the needs of the platform.
Social PR
Treat your social storytelling as an integral part of your digital PR. They are channels to integrate with campaign reach, complementing earned media with social touchpoints will reinforce frequency and impressions that help your brand be memorable, as audiences hop from reading the news to scroll through their feed.
Performance reporting & analysis
Follower count and post engagement might be the surface-level signals we all see every time we obsessively check in on performance, but the marketing metrics that really matter lie deeper below. From earning reach stretching to re-targeting opportunities, our performance reports come with analysis and ideas for continuous improvement, presented in board-ready dashboards to inform and persuade your wider stakeholders.
What are the benefits of social media marketing for your brand?
Some will value the growing community of engaged loyalists that make up a fanbase and followership. We recognise that for most brands who are focused on growth, the ultimate job is either to increase reach (seeking and finding new potential consumers) or to stimulate the purchase intent for those who are in-market and looking for a solution. Followership and engagement give helpful signals to inform these two jobs, but there’s much more to do than singing to the choir.
Grow brand awareness
Brand awareness can sound a bit flimsy; our goal is to reach the largest audience for your brand, and to be distinctive. That distinctiveness means employing your brand codes in your ads and posts, so that you are noticeably you. Memorability comes in all shapes and sizes, from emotionally-stirring to haltingly-informative to frivolously funny. That way, your brand begins to feel right for your target market, and their preferences tip towards your brand, when they’re ready to buy.
Connect with your audience
Audience understanding suddenly makes a leap from the 2D persona on the wall when your brand discovers what they really care about, as we learn the topics and tactics that create engagement. The quirks and peccadillos of niche interests, found through social interactions, can become the spark of your next integrated campaign.
Reaching your target audience
Whether you’re after a broad pool of users, or a narrower set of consumers at the bottom of the funnel, your audience targeting on social needs to be relevant to your brand, campaign and/or product. Our Planning team will work with you to define that target group, based around demographics, interests and behaviours, so you don’t spam, or waste money on your paid social activity.
You might be used to seeing social as one of the smallest sources of traffic when you look on GA, but with our social campaigns it can become a growing and more-ready-to-buy flow of consumers primed to commit to a purchase, a sign up or even more simply to view a piece of irresistible onsite content.
Increase traffic to
your website
Although social may not be a direct ranking factor for Google, our effectivess can still boost rankings by bringing more traffic to your onsite content, and by earning attention, those links that start in social can become backlinks in editorial.
And, the brand awareness through social becomes increasing branded search as the audience recall switches from their feed, to their moment of need.
