EGC (Employee Generated Content) is your secret weapon for authentic engagement and brand growth. Here's how to use it to elevate your content game.

From value to volume: smart brands are switching to strategic digital PR, where quality trumps quantity. A single backlink from a trusted site can outperform hundreds of low-quality links. It's not how many - it's who's linking and why.

Food influencer marketing can transform customer interest in your brand. But what are the best strategies, and how can you work with food influencers?

The evolving landscape of AI search means brands are having to rethink SEO. Here’s how to ensure you’re ready for the next generation of search.

We've rounded up the top impactful Pride brand campaigns and explained how they foster connection and support. Take inspiration to ensure your Pride campaign makes a meaningful difference.

We trace this evolution through three distinct eras: the link-building years, the content revolution, and today's integrated approach which gave us Bottle’s Fame, Findability, and Fulfilled (3Fs) model

From content changes to Google algorithm updates, many things can cause traffic to drop. Read our guide for tips on what to do if it happens to you.

Discover the true SEO value of syndicated links in Digital PR. Learn how content syndication impacts link equity, brand visibility, and reporting.

A quick exploration of the search demand for the Kardashians shows the potential of easily accessible data, not just for measuring peaks of celebrity, but also for brands’ potential growth in market share.

This guide shows how author bio pages are more than a showcase for your brand's experts, they are an irresistibly linkable asset for your digital PR outreach and authority building

Backlinks should be a priority for web marketers, but in backlink quality vs quantity, which is more important? Here's the value of link building strategy.

SEO and UX design have more in common than you think. Discover how both inform one another, and how you can use cognitive load theory and information architecture for better performance.