Brands grow when their stories flow

Three teams to make it work. Three rhythms to the storyflow. One thing that matters. Your results.

 

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Three teams in one

Planning

get to the actionable audience insights, and the distinctive ‘white space’ for your brand, and use these to feed into the Creative and Comms teams.

Creative

take the insights and use these to make content that helps, holds, and thrills your audiences.

Comms

get busy with turning insights into stories, working with your topic and themes to make sure your brand is seen, in the right places.

 

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Three rhythms to your story flow

Daily: Newsroom starts at 7.30am

With a caffeine-sharpened early-start to the day – and a keen eye on your audiences, your topics, and the media (online, print and social) – we scan and spot the reactive opps to jump on the news, or bank the ideas and trends to feed into. Each client receives a summary and link (or scan) of all the stories that are relevant to them, by 10am, along with a draft of any newsjacking opportunities.

 

Monthly: Storyplanning gets its editorial huddle

It’s geeky, we know. But ‘fail to plan, and you plan to fail’, right? 

Our teams use trello to bank ideas for stories, and then research them, add insights, plot them for outreach, and then get busy storytelling. It keeps the reservoir full, and the story-river flowing.

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Quarterly: Campaigns and Content

Fresh insights to make you sit-up, spur a quarterly round of content planning and campaign-ideas for the perception-changing and thought-leadership activations.


WANT TO START BUILDING MOMENTUM FOR YOUR BRAND?