Three teams to make it work. Three rhythms to the storyflow. One thing that matters. Your results.
get to the actionable audience insights, and the distinctive ‘white space’ for your brand, and use these to feed into the Creative and Comms teams.
take the insights and use these to make content that helps, holds, and thrills your audiences.
get busy with turning insights into stories, working with your topic and themes to make sure your brand is seen, in the right places.
With a caffeine-sharpened early-start to the day – and a keen eye on your audiences, your topics, and the media (online, print and social) – we scan and spot the reactive opps to jump on the news, or bank the ideas and trends to feed into. Each client receives a summary and link (or scan) of all the stories that are relevant to them, by 10am, along with a draft of any newsjacking opportunities.
It’s geeky, we know. But ‘fail to plan, and you plan to fail’, right?
Our teams use trello to bank ideas for stories, and then research them, add insights, plot them for outreach, and then get busy storytelling. It keeps the reservoir full, and the story-river flowing.
Fresh insights to make you sit-up, spur a quarterly round of content planning and campaign-ideas for the perception-changing and thought-leadership activations.