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Latest guides
The Bottle
Story Playlist
The Bottle Story Playlist explores different ideas and inspiration for ways you can make stories intriguing enough for a journalist to want to credit your brand name in the headline.
10X Content:
The ultimate irresistible reason to link
If you’re looking for examples of 10X content then you’ve come to the right place. We’ve pooled 10X styles into 9 handy categories
Not all content is an infographic
We’ve all suffered from infographic-fatigue at one time or another. That’s why we’ve created the Not An Infographic Matrix. 380 different ways to get your next idea across.
Universal truths for campaigns that connect
Anchoring your insights on a universal truth – even by flipping that truth on its head – gives your story a point that travels along System 1 pathways.
What are brand archetypes?
As brands need to connect with consumers in a meaningful way in order to build trust and loyalty, clever companies forge brand archetypes that pull together their values, mission, and vision… with a view that (hopefully) their target audience will resonate with.
Creative evaluation tool.
The emotional reaction scale
Download our simple tool to help challenge – and judge – the creative strength of your ideas.
5 Tips for Brands
to Avoid Greenwashing
Greenwashing describes when a brand makes a statement that implies, they are making something sustainable, eco-friendly, or green, when the reality is, the rest of the business is well, anything but.