Content Marketing
Drive SEO growth with our content marketing services
For us, content marketing is an inextricable part of the overall digital PR strategy. In fact, it’s what we start with, when we are coming up with ideas for your findability stories.
Because we’re talking about content as the thing that your audiences will find rewarding when they visit your site. It could be the explainer video for your leading dishwasher, or an interactive quiz that finds the perfect paint-colour based on their personality. It could even be the infographic that shows the origins of every dog breed. Or a downloadable whitepaper on the barriers to growth in UK manufacturing.
Make your own seed bombs
ROWSE
Onsite
content
CANAGAN
EV Fleet Academy
DRAX
What is content marketing?
‘Content’ can mean so many things but ultimately it refers to an asset that you have invested in.
Content is rarely a story, but we need to tell stories about the content. Stories that are worth linking back to the content.
Our approach
to content marketing strategies
We are not content distributors. There are other agencies who look after email marketing and digital display advertising.
We don’t send your content to audiences, we send audiences to your content. By creating stories that earn editorial media, grab attention and interest, and which naturally lead to your content.
On-site content
The process for developing content can be led by;
Audience search insights: what are the questions and solutions that audiences are seeking? How can we offer helpful, generous, informative, and sometimes entertaining solutions?
Competitor gap analysis: is there a hard-working (traffic-attracting, well linked) piece of content…and can we make something better? ‘Better’ is at the heart of our 10x Content process, making best-in-class, evergreen content that will have a long shelf-life.
Current trends, hot topics, and seasonality
Building an already successful piece of content into a more substantial content hub with other complementary content
A media story idea, that lends itself to a value-added content solution.
Our SEO expertise can go further, optimising the on-page experience and potential journey for your web traffic, as well as structuring existing content to maximise visibility.
Content creation
From copywriting, video production, animation, and illustration, to creating layouts and thought-leadership research for whitepapers, we take our clients from ideation, through tissue-stage and scamps, to finished content.
And because we often integrate digital PR with your social channels, we can version the content for outreach from Instagram reels to LinkedIn carousels.
