Content marketing
“Content is fire. Social media is gasoline”
- Jay Bear
When people scroll past thousands of pieces of content every day, the difference between capturing attention and being ignored hangs in the creative. Images catch the eye. They make complex ideas simple. They turn a message into something memorable.
At Bottle, content marketing is where creative production meets strategic purpose. Our creatives bring ambitious content ideas to life, from celebrity sushi sculptures to animated explainers that make pharmaceutical science accessible. Our creative flair isn't a separate service we tack on. It's central to everything we do - across social media, digital PR, SEO, brand building and campaigns.
What are the benefits of content marketing for your brand?
When crafted strategically, creative content marketing amplifies every marketing channel you're active in, making your presence more impactful, more memorable and more likely to drive results.
Making complex ideas instantly understandable
A well-designed infographic, an animated explainer or an interactive data visualisation can communicate what paragraphs of text cannot. Visual content translates complexity into clarity, making your expertise accessible and your value proposition immediately obvious.
Powering Digital PR to earn media coverage and links
The most irresistable digital PR campaigns are built around content worth talking about and sharing. Interactive tools, creative concepts. Original research in beautiful reports. These assets give journalists and content creators something to link to and write about, earning you high-authority backlinks and brand awareness.
Building brand recognition and distinctiveness
Consistent visual codes (your colour palette, typography, photography style, motion design approach), make your brand recognisable. Over time, this visual consistency builds memorability so strong that people know it's you before they see your logo.
Supporting discoverability across channels
Interactive web tools earn backlinks that boost your SEO - and that command website clicks, even in the age of AI. Videos appear in Google search results. Even static graphics can be optimised to appear in image search. When you create content strategically, it provides value for an extended period of time.
Stopping the scroll and earning attention
When you have mere milliseconds to make an impression, creative content is what makes people pause. Whether it's a striking piece of animation, an unexpected concept or simply beautiful production quality, creative excellence earns you the attention you need to be heard.
Our content marketing in action
Behind every successful content marketing campaign is exceptional creative execution. Our capabilities include design, animation, video production, and brand visionaries who bring ambitious content ideas to life.
Crafting 10x content that serves as an evergreen, traffic-driving resource
Working with a food artist to win national media attention
Producing an award-winning finance video podcast
How we think about creative content
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How we think about creative content ·
We create content that solves problems, not just visuals that look pretty
Beautiful design is table stakes. What matters is whether your visual content actually achieves something - whether it clarifies a complex message, drives engagement, earns links, or builds brand recognition. We start with what you need to accomplish, then craft knockpit content that delivers that outcome.
We're platform-native and search-aware
We understand that a video for Instagram Stories needs different specs, pacing and hooks than a YouTube video. We know the creative that leads to high shares on TikTok from a highly shared infographic in technical discussions. This dual understanding - what performs natively AND what gets your brand remembered - is what makes our content effective.
We connect creative excellence with strategic rigour
Our creative doesn't work in isolation. Strategy informs every brief. Whether we're creating social content, designing an interactive tool for your website, or developing a complete brand identity, we start with clear brand objectives and ensure every creative decision supports them.
Our approach to content marketing
Great content marketing combines strategic insight, creative excellence and relentless innovation. We don't just produce strong creative assets - we build content strategies that deliver measurable results across SEO, digital PR and social media.
Strategy and Planning
Our Strategy team works with you to identify content opportunities that will actually move the needle on your business objectives. We then develop comprehensive content strategies that map out what to create, when to publish and how to distribute across channels. This includes 10x content opportunities, digital PR campaigns around creative concepts, and social content calendars that support broader discovery goals.
Distribution and amplification
There’s no point having great content if no one sees it. We ensure your creative assets reach the right audiences through:
Digital PR outreach for creative campaigns and original research
Social media distribution tailored to each platform’s audience and format requirements
Strategic partnerships that extend content reach
Performance optimisation that adds strategic value
Creative Development and Production
Our Creative team brings content strategies to life with production capabilities that span every format, including
Brand identity and visual systems
Animation and motion graphics
Video production
Interactive content, such as calculators, quizzes and digital tools for your website
Infographics and data visualisation
Design and visual storytelling
Podcast production
Photography and illustration
Creative campaigns
We work with clients on…
Brand identity design and visual systems
Animation and motion graphics
Video production for social and campaigns
Interactive tools and experiences
Creative content strategy and planning
Campaign creative concepts and execution
Podcast strategy and production
Photography and illustration
Whitepaper and report design
Meet our content marketing experts
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Steve Monk-Chipman
Head of Creative
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Jem Leslie
SEO & Content Strategist
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Gera Kourtidis
Senior Developer
Insights from our experts
Our content marketing team’s insights on content strategy, creative production and the evolving role of content in modern marketing.
Top Content Marketing Trends
15 Creative Travel Campaign Ideas That Will Transform Your Tourism Marketing
10X Content: The ultimate irresistible reason to link
Curious?
Let’s talk.
hello@wearebottle.com
+44 (0)7425 820927
BOTTLE PR
The Loft
1st Floor, Tyndale House
134 Cowley Road
Oxford, OX4 1JH