Tools
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A calculator that gives meaning to Reach, Impressions and media coverage by turning numbers into real life equivalents.
Did your recent PR campaign reach 75,000 people? That's enough to fill Wembley Stadium. How about that social media post appearing in front of 12,500 potential customers? That's roughly how many attend Cannes Lions International Festival of Creativity every year.
How many People?
Bottle's digital
PR glossary
From backlinks to URDs, here’s a glossary of the digital PR terms you’ll probably hear us talking about.
The Bottle
Story Playlist
The Bottle Story Playlist explores different ideas and inspiration for ways you can make stories intriguing enough for a journalist to want to credit your brand name in the headline.
10X Content: The ultimate irresistible reason to link
If you’re looking for examples of 10X content then you’ve come to the right place. We’ve pooled 10X styles into 9 handy categories
Not all content is an infographic
We’ve all suffered from infographic-fatigue at one time or another. That’s why we’ve created the Not An Infographic Matrix. 380 different ways to get your next idea across.
Creative evaluation tool.
The emotional reaction scale
Download our simple tool to help challenge – and judge – the creative strength of your ideas.
Universal truths for campaigns that connect
Anchoring your insights on a universal truth – even by flipping that truth on its head – gives your story a point that travels along System 1 pathways.