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Colorful collage featuring a calendar for January, a woman celebrating, a person with a football, a dog in a tutu, a flying elephant, a woman dancing, a horse, and a dog with a blue ring around it, all on a yellow background.

The PR Calendar:

1200+ awareness days for 2025

The PR Calendar helps you discover 1,200+ awareness days, national holidays and quirky celebrations for your campaigns. Focus on the days that actually matter - from Valentine's Day's 5.8 million searches to International Women's Day's media dominance.

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A calculator that gives meaning to Reach, Impressions and media coverage by turning numbers into real life equivalents.

Did your recent PR campaign reach 75,000 people? That's enough to fill Wembley Stadium. How about that social media post appearing in front of 12,500 potential customers? That's roughly how many attend Cannes Lions International Festival of Creativity every year.

How many People?

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Share of Search: The SEO tool approach

Using an SEO tool (like Ahrefs) will give you an indicator of the number of people who are searching. Here's our how-to guide to measure SoS.

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A man in a suit wearing a pink party hat with black polka dots points at a pink line graph on a black chalkboard. The graph shows an upward trend with peaks and valleys.

Share of Search:
The Google Trends approach

If you decide on measuring share of search via Google trends, there are a few key steps to take. We've explained them all in our free guide.

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Bottle's digital
PR glossary

From backlinks to URDs, here’s a glossary of the digital PR terms you’ll probably hear us talking about.

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