
Processes
Digital processes we follow
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Latest resources
Share of Search: The SEO tool approach
Using an SEO tool (like Ahrefs) will give you an indicator of the number of people who are searching. Here's our how-to guide to measure SoS.
Share of Search: The Google Trends approach
If you decide on measuring share of search via Google trends, there are a few key steps to take. We've explained them all in our free guide.
The Creative Process…
Six steps to consistently great ideas
Two words that kill ideas: “let’s brainstorm”. There’s a better way, and it’s boringly called the Creative Process.
How to apply brand codes to Instagram Stories
Users scroll so rapidly through their Insta feed, and speed-swipe through the Stories, the content you share needs to be immediately you.