Fame & Findability,
Far & Wide
PR-powered services, to grow your brand's visibility and authority, with multi-channel amplification
Fame & Findability™ Digital PR
The core of what we do - and the most powerful combination in brand building right now.
Fame is the impression your brand makes when people aren't looking for you. Findability is what happens when they are. They used to be separate disciplines. They aren't anymore. Every piece of editorial coverage that earns attention also builds the authority signals that search algorithms and AI models use to decide whose brand gets cited, recommended, and found.
We run an always-on PR programme - frequent, fresh stories published in the places your audiences trust - that keeps your brand in circulation and your domain accumulating authority. Seen when people aren't searching. Found when they are. Preferred when they're ready to decide.
What it includes:
Audit of current media coverage — volume, quality, sentiment, authority of placements
Search visibility assessment for brand and category terms
AI citation analysis — how your brand appears in LLM-generated responses
Competitor benchmarking across all three dimensions
Prioritised recommendations
Best for: Brands new to Bottle, or existing clients wanting a baseline measurement Deliverable: Fame & Findability audit report + opportunity map
Timeframe: 2–3 weeks
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Fame & Findability™
Best for: Brands new to Bottle, or existing clients wanting a baseline measurement
Deliverable: Fame & Findability audit report + opportunity map
Timeframe: 2–3 weeks
What it includes:
Monthly PR storyplanning session
Targeted media stories per month, pitched across relevant titles
Reactive media commentary opportunities
Monthly coverage and authority reporting
Best for: Growing brands building their media presence from a low base
Deliverable: Ongoing monthly coverage + authority metrics dashboard
Timeframe: 6-month minimum, rolling thereafter
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Fame & Findability™
Best for: Growing brands building their media presence from a low base
Deliverable: Ongoing monthly coverage + authority metrics dashboard
Timeframe: 6-month minimum, rolling thereafter
What it includes:
Monthly storyplanning and always-on media activity
Proactive and reactive story placement across tier-1 and specialist titles
Multi-channel amplification of earned coverage
Integrated SEO and domain authority reporting
Quarterly strategy review
Best for: Brands with meaningful growth ambitions and appetite for sustained media presence
Deliverable: Ongoing programme with monthly reporting + quarterly strategic review
Timeframe: 12-month programme, reviewed annually
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Fame & Findability™
Best for: Brands with meaningful growth ambitions and appetite for sustained media presence
Deliverable: Ongoing programme with monthly reporting + quarterly strategic review
Timeframe: 12-month programme, reviewed annually
What it includes:
Monthly storyplanning and creative ideation for cultural relevance
Paid social media plan for targeted visibility and authority objectives
Selected social channel(s) for ideal audience reach and engagement
Fresh content creation for channel variation
Quarterly strategy review
Best for: Brands with growth ambitions and appetite for sustained social media impact
Deliverable: Ongoing programme with monthly reporting + quarterly strategic review
Timeframe: 12-month programme, reviewed annually
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Fame & Findability™
Best for: Brands with growth ambitions and appetite for sustained social media impact
Deliverable: Ongoing programme with monthly reporting + quarterly strategic review
Timeframe: 12-month programme, reviewed annually
Unmissable Visibility™ Campaigns
Sometimes always-on needs a hi-vis tentpole moment.
A product launch. A category entry. A reframe. Something that cuts through at scale - reaching audiences beyond your current base, generating the kind of attention that future buyers remember when they're finally in market.
We create high-visibility campaign moments that sit on top of your Fame & Findability programme:
an original creative concept, orchestrated across PR, social, and owned channels, designed to be genuinely memorable, not just a fleeting appearance.
What it includes:
Creative concept development and campaign territory exploration
Audience and channel mapping for maximum reach
Campaign narrative and messaging framework
Amplification planning across PR, social, and owned channels
Go/no-go creative evaluation against brand and business objectives
Best for: Brands planning a campaign moment who want strategic rigour before committing Deliverable: Campaign strategy document + creative concept brief
Timeframe: 3 - 4 weeks
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Unmissable Visibility™
Best for: Brands planning a campaign moment who want strategic rigour before committing
Deliverable: Campaign strategy document + creative concept brief
Timeframe: 3 - 4 weeks
What it includes:
Full campaign creative concept and execution
PR-led launch with media placement across relevant titles
Social and owned channel activation
Influencer or partnership amplification where relevant
Post-campaign measurement and brand lift analysis
Best for: Product launch, category entry, or significant awareness moment
Deliverable: End-to-end campaign delivery + impact report
Timeframe: 8–12 weeks from brief to post-campaign report
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Unmissable Visibility™
Best for: Product launch, category entry, or significant awareness moment
Deliverable: End-to-end campaign delivery + impact report
Timeframe: 8–12 weeks from brief to post-campaign report
What it includes:
Planned sequence of 3–4 visibility peaks across a 12-month period
Each peak sits on top of the core Fame & Findability programme
Coordinated creative planning to ensure moments build on each other
Annual campaign calendar with agreed creative territories
Best for: Brands wanting sustained cultural presence, not just one-off moments
Deliverable: Annual campaign calendar + quarterly peak delivery
Timeframe: 12-month programme, planned quarterly
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Unmissable Visibility™
Best for: Brands wanting sustained cultural presence, not just one-off moments
Deliverable: Annual campaign calendar + quarterly peak delivery
Timeframe: 12-month programme, planned quarterly
Far Cited™ Authority Programmes
Turning Heads into head-turning industry thought-leaders
When your leaders' perspectives are quoted in authoritative editorial, when their experience is the source journalists reach for, when their POV travels across platforms — that's authority that audiences value, search engines weight and AI models reference when they're generating answers in your category.
We build topic ownership programmes that identify your thought-leadership opportunities, and establish your experts and senior leaders as the definitive voices on the subjects that matter most to your business. We identify the territory, develop the thinking, place it with the right publications, and amplify it across channels. The result is a brand authority amplified with that doesn't just appear in searches — it gets cited as the source.
What it includes:
Analysis of competitor executives' LinkedIn presence
Content performance benchmarking
Opportunity identification for your executives
Platform-specific recommendations
Best for: Brands exploring opportunities to elevate of C-Suite
Deliverable: Competitive analysis and thought-leader opportunities report
Timeframe: 3 - 4 weeks
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Far Cited™
Best for: Brands exploring opportunities to elevate of C-Suite
Deliverable: Competitive analysis and thought-leader opportunities report
Timeframe: 3 - 4 weeks
What it includes:
LinkedIn profile and content audit
Organic and paid LinkedIn strategy
Ongoing content creation (posts, articles, commentary)
Can include: podcast pitching, speaker slots, on-site bio, thought leadership PR
Best for: C-suite / senior leaders wanting to build personal authority that benefits their brand
Deliverable: 3–6 month programme, tiered for multiple spokespeople
Timeframe: 6-9 months from brief to post-programme report
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Far Cited™
Best for: C-suite / senior leaders wanting to build personal authority that benefits their brand
Deliverable: 3–6 month programme, tiered for multiple spokespeople
Timeframe: 6-9 months from brief to post-programme report
What it includes:
Campaign designed to position brand as the definitive authority on a specific topic
Multi-channel execution (PR, social, content, speaking)
Thought leadership content creation (articles, research, commentary)
Speaking opportunity pursuit and preparation
Measurable authority metrics (Share of Voice, sentiment, topic ownership)
Best for: Brands or leaders ready to make a significant play for category thought leadership
Deliverable: 12-week campaign with authority-building assets and coverage reporting
Timeframe: 12–24 weeks from brief to post-campaign report
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Far Cited™
Best for: Brands or leaders ready to make a significant play for category thought leadership
Deliverable: 12-week campaign with authority-building assets and coverage reporting
Timeframe: 12–24 weeks from brief to post-campaign report
What it includes:
Planned sequence of 3–4 authority peaks across a 12-month period
Each peak sits on top of the core Fame & Findability programme
Coordinated planning to ensure moments build on each other
Annual campaign calendar with agreed authority territories
Best for: Brands wanting sustained authority-rising, not just one-off moments
Deliverable: Annual campaign calendar + quarterly peak delivery
Timeframe: 12-month programme, planned quarterly
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Far Cited™
Best for: Brands wanting sustained authority-rising, not just one-off moments
Deliverable: Annual campaign calendar + quarterly peak delivery
Timeframe: 12-month programme, planned quarterly
What it includes:
Analysis of how your brand appears in LLM outputs (ChatGPT, Claude, Perplexity)
Competitor comparison in AI-generated responses
Editorial and web content analysis informing AI training
Topic coverage assessment + strategy for improving AI visibility
Best for: Brands concerned about AI search visibility / wanting to understand their AI footprint
Deliverable: AI visibility report + competitive analysis + recommendations
Timeframe: 6-8 weeks
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Far Cited™
Best for: Brands concerned about AI search visibility / wanting to understand their AI footprint
Deliverable: AI visibility report + competitive analysis + recommendations
Timeframe: 6-8 weeks
Perfect Partners™ Influencer Programmes
Developing influential relationships with partners who hold the keys to new audiences and credibility
Creators, experts, influencers, category voices, employee advocates — the right partners bring authentic reach beyond your press coverage. Inviting co-creation gives content a fresh angle and offers your brand access to otherwise gated-communities and conversations.
We find collaborators whose credibility is genuinely complementary to yours, develop the content brief together, and manage the relationship through campaign or retainer. The focus is always on earned authority — not follower counts, but the kind of trusted endorsement that moves audiences who've stopped trusting ads.
What it includes:
Audit of relevant creator and influencer landscape in your category
Assessment of competitor influencer activity and partnerships
Identification of 10–20 priority partner profiles with rationale
Platform and format recommendations
Authenticity scoring framework for evaluating fit
Best for: Brands considering influencers for the first time, or reviewing an existing approach
Deliverable: Influencer landscape report + recommended partner shortlist
Timeframe: 2–3 weeks
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Perfect Partners™
Best for: Brands considering influencers for the first time, or reviewing an existing approach
Deliverable: Influencer landscape report + recommended partner shortlist
Timeframe: 2–3 weeks
What it includes:
Partner identification, vetting, and outreach
Brief co-development with selected creators
Content review and approval process management
Campaign delivery across agreed platforms
Performance reporting against reach, engagement, and authority metrics
Best for: Brands wanting a focused influencer activation or launch
Deliverable: Campaign delivery + performance report
Timeframe: 6–10 weeks from partner selection to post-campaign report
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Perfect Partners™
Best for: Brands wanting a focused influencer activation or launch
Deliverable: Campaign delivery + performance report
Timeframe: 6–10 weeks from partner selection to post-campaign report
What it includes:
Ongoing roster management of 3–6 brand partners
Quarterly content planning and briefing
Long-term relationship building and contract management
Employee-generated content (EGC) integration where relevant
Monthly performance reporting + partner review
Best for: Brands wanting sustained influencer presence rather than campaign-by-campaign
Deliverable: Monthly programme management + quarterly partner review
Timeframe: 12-month minimum, reviewed annually
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Perfect Partners™
Best for: Brands wanting sustained influencer presence rather than campaign-by-campaign
Deliverable: Monthly programme management + quarterly partner review
Timeframe: 12-month minimum, reviewed annually
Kin Makers™ Brand Community Programmes
Forging stronger bonds with your audience for a depth of connection that sends a wider signal.
A direct relationship with your audience — deepening your connection so they become subscribers, loyalists, advocates — is one of the most durable assets a brand can build. Particularly when today's social algorithms lean towards dynamic discovery rather than community-engagement.
We help brands create, curate and join communities anchored on the topics they own, the products their audiences love, or the values they share. The PR storyplanning that drives your media coverage also feeds your communities with nourishing content and campaigns worth gathering around.
What it includes:
Review of existing audience relationships across owned channels
Subscriber, follower, and engagement quality assessment
Competitor community benchmarking
Platform and format recommendations for community building
Audience persona development based on existing data
Best for: Brands with an existing audience that isn't yet activated or engaged
Deliverable: Community audit report + recommended strategy
Timeframe: 2–3 weeks
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Kin Makers™
Best for: Brands with an existing audience that isn't yet activated or engaged
Deliverable: Community audit report + recommended strategy
Timeframe: 2–3 weeks
What it includes:
Community strategy and platform selection
Content and programming framework for the first 90 days
Subscriber/member recruitment campaign
Editorial calendar aligned to core PR storyplanning
Launch metrics and growth targets
Best for: Brands building a direct audience relationship from scratch
Deliverable: Community launch plan + 90-day programme
Timeframe: 4–6 weeks planning, 90-day launch phase
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Kin Makers™
Best for: Brands building a direct audience relationship from scratch
Deliverable: Community launch plan + 90-day programme
Timeframe: 4–6 weeks planning, 90-day launch phase
What it includes:
Ongoing community content planning and distribution
Regular PR story integration to feed community programming
Member engagement and advocacy development
Monthly community health metrics
Quarterly growth and content strategy review
Best for: Brands with an established community wanting consistent, strategic programming
Deliverable: Ongoing monthly delivery + quarterly community review
Timeframe: 12-month rolling programme
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Kin Makers™
Best for: Brands with an established community wanting consistent, strategic programming
Deliverable: Ongoing monthly delivery + quarterly community review
Timeframe: 12-month rolling programme
Must-See™ Onsite Content
Zero-click search is rising, and it raises the bar for content that gets seen and visited.
Two things still work. Classic SEO, done well — structured, authoritative, technically sound — remains the foundation for search visibility, including in AI-generated answers. We're deliberate about what we promise here: most GEO tactics are either unproven or actively counter to how LLMs retrieve information. We don't sell you things that don't work.
And then there's content so useful, so specific, or so good that it can't be summarised away. Tools, calculators, original research, genuinely entertaining brand content — the kind that turns earned links into engaged visitors rather than bounce statistics. We make both.
What it includes:
Technical SEO health check
Content inventory and quality assessment
Keyword and topic authority gap analysis
Assessment of existing content for AI citation potential
Prioritised recommendations across quick wins and strategic opportunities
Best for: Brands unsure where their onsite content is working and where it's losing clicks
Deliverable: Audit report + prioritised content action plan
Timeframe: 2–3 weeks
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Must-See™
Best for: Brands unsure where their onsite content is working and where it's losing clicks
Deliverable: Audit report + prioritised content action plan
Timeframe: 2–3 weeks
What it includes:
Monthly keyword and topic planning
Ongoing content creation optimised for search and AI retrieval
Internal linking and authority consolidation
Regular performance reporting against visibility and traffic metrics
Best for: Brands wanting consistent onsite content that maintains and grows search presence
Deliverable: Monthly content delivery + performance dashboard
Timeframe: 6-month minimum, rolling thereafter
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Must-See™
Best for: Brands wanting consistent onsite content that maintains and grows search presence
Deliverable: Monthly content delivery + performance dashboard
Timeframe: 6-month minimum, rolling thereafter
What it includes:
Development of one substantial content asset — tool, calculator, original research, or interactive piece
SEO and UX brief, design and build or content production
PR amplification plan to drive earned links and referral traffic
6-month performance tracking
Best for: Brands wanting a high-value content asset that earns links, resists zero-click squeeze
Deliverable: Produced content asset + amplification report at 3 and 6 months
Timeframe: 6–10 weeks to build and launch, 6-month performance window
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Must-See™
Best for: Brands wanting a high-value content asset that earns links, resists zero-click squeeze
Deliverable: Produced content asset + amplification report at 3 and 6 months
Timeframe: 6–10 weeks to build and launch, 6-month performance window
Single Story™ Brand Strategy
Every service on this page only works if your brand knows what it stands for.
Not a values statement. Not a purpose deck. A single, category-leading narrative — clear enough that every campaign episode reinforces it, distinctive enough that audiences recognise it before they've finished reading. That matters more than ever.
Audiences move between channels constantly. AI models encounter your brand in fragments. Each touchpoint either adds to a coherent picture — or contradicts it. And many brands are quietly contradicting themselves. We lead the strategic thinking to establish your brand's narrative, positioning, and codes. For early-stage brands, that's the foundation. For established ones that have drifted, it's a reset. Either way, if it’s missing, we’ll get you there.
What it includes:
Review of existing brand messaging across website, comms, and campaigns
Consistency scoring across channels and touchpoints
Gap analysis between stated positioning and actual brand signals
AI and search perception check — how your brand story lands in LLM outputs
Written findings and recommendations
Best for: Established brands that suspect their messaging has drifted or lost coherence
Deliverable: Brand narrative audit report + priority recommendations
Timeframe: 2–3 weeks
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Single Story™
Best for: Established brands that suspect their messaging has drifted or lost coherence
Deliverable: Brand narrative audit report + priority recommendations
Timeframe: 2–3 weeks
What it includes:
Facilitated half-day workshop with senior leadership
Brand narrative development: positioning, story arc, key messages
Brand codes identification (visual, verbal, tonal)
Single Story framework document for internal alignment
Communications brief for agency and in-house teams
Best for: Early-stage brands needing a foundation, or mature brands planning a reset
Deliverable: Single Story brand framework + messaging guide
Timeframe: 4–6 weeks
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Single Story™
Best for: Early-stage brands needing a foundation, or mature brands planning a reset
Deliverable: Single Story brand framework + messaging guide
Timeframe: 4–6 weeks
What it includes:
Ongoing strategic counsel to maintain narrative consistency
Quarterly brand signal reviews across PR, content, and social
Briefing support for campaigns and new channel activity
Annual positioning refresh workshop
Best for: Brands with an active Single Story framework wanting to protect and evolve it
Deliverable: Quarterly alignment reports + annual strategy refresh
Timeframe: 12-month rolling programme
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Single Story™
Best for: Brands with an active Single Story framework wanting to protect and evolve it
Deliverable: Quarterly alignment reports + annual strategy refresh
Timeframe: 12-month rolling programme