What it includes:
Creative concept development and campaign territory exploration
Audience and channel mapping for maximum reach
Campaign narrative and messaging framework
Amplification planning across PR, social, and owned channels
Go/no-go creative evaluation against brand and business objectives
Best for: Brands planning a campaign moment who want strategic rigour before committing Deliverable: Campaign strategy document + creative concept brief
Deliverable: Campaign strategy document + creative concept brief
Timeframe: 3 - 4 weeks
What it includes:
Creative concept development and campaign territory exploration
Audience and channel mapping for maximum reach
Campaign narrative and messaging framework
Amplification planning across PR, social, and owned channels
Go/no-go creative evaluation against brand and business objectives
Best for: Brands planning a campaign moment who want strategic rigour before committing Deliverable: Campaign strategy document + creative concept brief
Deliverable: Campaign strategy document + creative concept brief
Timeframe: 3 - 4 weeks