What it includes:
Campaign designed to position brand as the definitive authority on a specific topic
Multi-channel execution (PR, social, content, speaking)
Thought leadership content creation (articles, research, commentary)
Speaking opportunity pursuit and preparation
Measurable authority metrics (Share of Voice, sentiment, topic ownership)
Best for: Brands or leaders ready to make a significant play for category thought leadership
Deliverable: 12-week campaign with authority-building assets and coverage reporting
Timeframe: 12–24 weeks from brief to post-campaign report
What it includes:
Campaign designed to position brand as the definitive authority on a specific topic
Multi-channel execution (PR, social, content, speaking)
Thought leadership content creation (articles, research, commentary)
Speaking opportunity pursuit and preparation
Measurable authority metrics (Share of Voice, sentiment, topic ownership)
Best for: Brands or leaders ready to make a significant play for category thought leadership
Deliverable: 12-week campaign with authority-building assets and coverage reporting
Timeframe: 12–24 weeks from brief to post-campaign report