
Filter blog posts by category
What to expect when you switch to a high-quality digital PR strategy for organic link building
From value to volume: smart brands are switching to strategic digital PR, where quality trumps quantity. A single backlink from a trusted site can outperform hundreds of low-quality links. It's not how many - it's who's linking and why.
Pride brand campaigns: The 17 most powerful examples + why they work
We've rounded up the top impactful Pride brand campaigns and explained how they foster connection and support. Take inspiration to ensure your Pride campaign makes a meaningful difference.
The evolution of Digital PR: From links to brand authority
We trace this evolution through three distinct eras: the link-building years, the content revolution, and today's integrated approach which gave us Bottle’s Fame, Findability, and Fulfilled (3Fs) model
Syndicated Links: What is the SEO value of Content Syndication?
Discover the true SEO value of syndicated links in Digital PR. Learn how content syndication impacts link equity, brand visibility, and reporting.
Link building: The Backlink Quality Vs Quantity Debate
Backlinks should be a priority for web marketers, but in backlink quality vs quantity, which is more important? Here's the value of link building strategy.
Turning little-known laws into earned media coverage
Feel like your brand's PR stories well is dry? Check out how you can make the news with this lesser-known PR tactic.