ABOUT THIS PROJECT
Pearn Kandola - iLead
THE PROBLEM:
iLead, by Pearn Kandola, is a tool that allows companies to assess their employees’ leadership capability and potential. Pearn Kandola asked Bottle to help them better explain their product and drive more enquires through their website.
THE SOLUTION:
By creating an animated video, we were able to demonstrate the features and benefits of iLead in under a minute. We also gave the audience a reason to contact Pearn Kandola to find out more about what they did.
Building upon Pearn Kandola’s brand guidelines, we came up with a fresh style that complemented the existing brand while creating something fresh and slick.
WHAT WE DID:
The explainer video is a great tool for converting users yet driving traffic to the site requires a different approach. For this, we looked to the iLead books written by Stuart Duff. We identified a story that would have appeal on social and in trade press. Having turned the story into a short animation, it then acted as a shareable piece of content and would accompany a PR story.
It was important to find a idea that was genuinely interesting. Then we could turn it into a neat story that people would want to pass on. The concept of Regression to the mean is just that and had the advantage of being studied by Nobel Prize Winning researchers Taversky and Kahneman, which would help the story to be picked up.
All of the content was created in-house by Bottle.