AI is drawing on forums and third party sources, not just your brand content. So does that mean AI is surfacing good products, regardless of their marketing? We dug into the data - and brand wins harder than ever. Here's why….

Mark Ritson coined the term, but “first, they must know it’s me” carries a lot more weight in a world of ever-more fragmented digital discovery. So, here's what brand codes are, why they matter and how to get them right.

If someone promises they can "guarantee" your brand "appears number 1" in ChatGPT, be sceptical. Here are the signs you can trust - and how you can legitimately build your brand - instead.

Welcome to 2026, where having your own taste is the new cool, ChatGPT recommends brands, and influence itself has fundamentally changed. Here’s how to play the influencer game now.

Forget the hysteria. Here are the 5 digital PR trends that'll actually define 2026, from human expertise to measuring influence over traffic. No bullshit, just what works in the age of AI and multi-platform brand discovery.

Most Christmas marketing looks identical, but these brands proved you can spread holiday cheer without losing yourself. We dove into the campaigns that cracked it - and what other brands can learn.

8 out of 10 Brits mistrust Black Friday offers. The brands that win won't have the biggest discounts - they'll be the ones doing something nobody else is. Here’s how to turn Black Friday into a genuine Fame opportunity.

Reddit's visibility in Google results surged by up to 400% this year - but more staggeringly, it accounts for 21% of all AI Overview citations. Here's how to use it to your advantage.

Keyword mapping is vital for effective SEO and Digital PR strategies. Find out how to get started in our simple step-by-step guide, plus how to get ahead now.

Want to grow your brand by monstrous proportions in October? Discover proven strategies, key takeaways, and actionable insights to boost your Halloween revenue.

Learn from the champions of world cup marketing. We’ve rounded up the best strategies to grow your brand’s visibility during the World Cup, with activations that truly resonate.

Earned mentions drive brand recommendations in AI tools, while PR-informed tactics are vital for social and SEO. Is Digital PR the new cornerstone of brand visibility?