AI is drawing on forums and third party sources, not just your brand content. So does that mean AI is surfacing good products, regardless of their marketing? We dug into the data - and brand wins harder than ever. Here's why….

Mark Ritson coined the term, but “first, they must know it’s me” carries a lot more weight in a world of ever-more fragmented digital discovery. So, here's what brand codes are, why they matter and how to get them right.

If someone promises they can "guarantee" your brand "appears number 1" in ChatGPT, be sceptical. Here are the signs you can trust - and how you can legitimately build your brand - instead.