Fame & Findability,

Far & Wide

PR-powered services, to grow your brand's visibility and authority, with multi-channel amplification

Digital PR

✳︎

Digital PR ✳︎

  • The core of what we do — and the most powerful combination in brand building right now.

    Fame is the impression your brand makes when people aren't looking for you. Findability is what happens when they are. They used to be separate disciplines. They aren't anymore. Every piece of editorial coverage that earns attention also builds the authority signals that search algorithms and AI models use to decide whose brand gets cited, recommended, and found.

    We run an always-on PR programme — frequent, fresh stories published in the places your audiences trust — that keeps your brand in circulation and your domain accumulating authority. Seen when people aren't searching. Found when they are. Preferred when they're ready to decide.

  • What it includes:

    • Audit of current media coverage — volume, quality, sentiment, authority of placements

    • Search visibility assessment for brand and category terms

    • AI citation analysis — how your brand appears in LLM-generated responses

    • Competitor benchmarking across all three dimensions

    • Prioritised recommendations

    Best for: Brands new to Bottle, or existing clients wanting a baseline measurement Deliverable: Fame & Findability audit report + opportunity map

    Timeframe: 2–3 weeks

  • What it includes:

    • Monthly PR storyplanning session

    • Targeted media stories per month, pitched across relevant titles

    • Reactive media commentary opportunities

    • Monthly coverage and authority reporting

    Best for: Growing brands building their media presence from a low base

    Deliverable: Ongoing monthly coverage + authority metrics dashboard

    Timeframe: 6-month minimum, rolling thereafter

  • What it includes:

    • Monthly storyplanning and always-on media activity

    • Proactive and reactive story placement across tier-1 and specialist titles

    • Multi-channel amplification of earned coverage

    • Integrated SEO and domain authority reporting

    • Quarterly strategy review

    Best for: Brands with meaningful growth ambitions and appetite for sustained media presence

    Deliverable: Ongoing programme with monthly reporting + quarterly strategic review

    Timeframe: 12-month programme, reviewed annually

  • What it includes:

    • Monthly storyplanning and creative ideation for cultural relevance

    • Paid social media plan for targeted visibility and authority objectives

    • Selected social channel(s) for ideal audience reach and engagement

    • Fresh content creation for channel variation

    • Quarterly strategy review

    Best for: Brands with growth ambitions and appetite for sustained social media impact

    Deliverable: Ongoing programme with monthly reporting + quarterly strategic review

    Timeframe: 12-month programme, reviewed annually

Get In Touch

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