Digital PR Strategist

It might be a job title that you’ve never worn before, so let’s break it down a bit. 

You’d be in our Planning Team, which is one of three teams. The Planning team is small and busy - supporting the Comms / PR team, and helping direct the Creative team to make the right content. You would have a Digital Insights consultant as a direct report.

You’d be doing the ‘zoom out’ thinking - which means understanding brand-audiences, the competitive landscape, the trends and zeitgeist, and using this insight to shape the themes and topics that form the backbone of the comms and content plan. 

You’d be ‘zooming-in’ too, using social-listening, keyword research and more technical SEO knowledge, to help contextualise our work for clients and create the join with their actual SEO team.

Your ‘product’ can range from: 

• A standalone social media strategy or audience-segmentation project for a client

• A proposal for a new Digital PR client (leading the upfront strategy part of a pitch)

• Support for Comms team in adapting tactics to achieve the results

• Identifying micro-influencers for a social media campaign

• Helping with measurement, evaluation and reporting of those results

Tools like Brandwatch, ahrefs, GA and Google Trends, Answer The Public, SEMRush will be natural for you (although if you’ve got experience with some of their alternatives, you’ll grab hold of these quickly). You know the value of DA, engagement, links, reach.

You might recognise yourself in some of the skills and attributes below, and think that there are others that aren’t quite in your bag of tricks. As a guide, apply the 60% rule. 

Skills

• Analytical and numerate (you can crunch and recrunch to squeeze insight out of numbers)

• Pretty good with words, and pictures (you write good looking proposals)

• Articulate and persuasive (you have to explain things to people who don’t get it straight away)

Attributes

• Curious (to ask yourself ‘so what’ and ‘why’ and to form hypotheses)

• Coaching and consultative (to clients and to internal teams)

• Think on your feet (clients love to throw a curveball question)

• Collaborative 

We’re more interested in where you might help us to go, than where (or which discipline) you’ve come from. 

You might have been working in SEO; well, Digital PR is right at the intersection of PR and SEO.

You might’ve been at a PR agency and found yourself pushing everyone to get smart about digital metrics and insights; that could work.

You might have been part of an in-house marketing team, working across social and digital content; that’s pretty useful experience too.

You might’ve been a Planner, in a brand comms or content agency. That’s pretty suitable.

We’ve always found that the right attitude, and a growth mindset, works wonders. 

We’re growing, and ambitious - that means we’d like you to be growing and ambitious, too. Okay, it’s for maternity cover, so you might think we’re coming at this with a ‘safe pair of hands’ outlook. That’s not how we’re thinking. We can’t predict the future, yet, but we’re certainly approaching this like we would any hire. 

We pay well, with a senior-level salary band that’s from £45-55K. The current person who’s going off on mat-leave is pretty amazing so we’ve got to judge how much of her shoes you can fill to judge where in that range you fit. There are some tasty benefits too.

It would be for a fixed term to cover maternity leave. We can be flexible too about working hours and days, up to a point. It’s a full-time role currently, and always in demand by our clients and teams, but we can discuss that with you. 

Let us know if you’re interested - send us a CV and cover letter by email to jo.hinxman@wearebottle.com and if it all looks good, we can meet and discuss.

No agencies please