Turning Customers into Creators:
How to Encourage UGC for Your Brand

It’s every marketer’s wet dream: having real people sing your brand’s praises in ways that make people sit up and listen. But User-Generated Content (UGC) is either a fluke, or only possible for the brands with cultural cachet, right?

Wrong! We explore how to encourage your audience to start and join conversations about your brand. Bottle’s Content Strategist, Jem Leslie, shares tried-and-tested methods, unpacking why ideas work, and pointing out new techniques to get ahead.

You don’t need clout to make people create UGC. You just need a crafty strategy.

Want to start turning your customers into creators?

We Explore:

  • 3 Core UGC Strategies: Small Weights = More Reps, Be a Postcard, Show Don't Tell

  • TikTok Algorithm Secrets: Why jumping on trends early multiplies your reach by 10x

  • Crisis Management: What to do when UGC goes wrong

  • Professional UGC vs Organic: When to use each for maximum impact

  • B2B UGC Tactics: Yes, it works for services too!