PPL PRS issue and collect the fees from TheMusicLicence. They make sure creators and performers are rightfully paid.  It’s a joint venture between PPL and PRS for Music: the UK's two music licensing societies who simplify music licensing for businesses, and artists. 

Targeting a retail sector in the run up to their busiest season

A sector that needed awareness raising of TheMusicLicence was garden centres. And what better way to ensure they knew the requirements for playing music than to talk their language and showing them how crucial music can be not only for their plants (on sale), but for their patrons too.

Integrating PR and social for blooming good storytelling

The PPL PRS blog and social platforms sing with praise for the power of music.

Maximising the reach of existing, relevant content – across multiple channels online - is key to our digital PR strategy for them. But we needed to a touch of extra authority amongst this audience group, so we invited an influencer who was well-known, and trusted within, the gardening world to partner on the campaign.

Nerding out with Mr Plant Geek

We teamed up with national gardening guru (and micro influencer) Michael Perry, AKA Mr Plant Geek, whose Instagram page boasts nearly 50K followers. He teamed up with PPL PRS’ music therapist expert, Marianne Rizkallah, to explain the benefits of playing music to both avid gardeners, and those working in garden centres.

Music and gardening work in (content creation) harmony

A search-informed onsite asset full of musical recipes to supercharge growth in crops and flowers, complemented by a survey of British plant parents – and the boundless knowledge of the campaign experts – meant we landed links on the likes of The Independent and Yahoo! for music and houseplant lovers.

The survey also lent itself to gardening trade titles too, where we landed URDs in the form of HortWeek, Garden Centre Retail and Garden Trade News. Two brand new target verticals cracked = one happy client.