ABOUT THIS PROJECT
Organix - Out to lunch
THE PROBLEM:
Organix are campaigners with a vision of a world where healthy, nutritious food is a real choice to everyone.
Insight showed us the restaurant industry had a long way to go to offer an acceptable standard of food to children. We looked at Organix’s social media platforms. We could see there was a significant group of parents who were still unhappy with the poor food offered for young diners in restaurants.
THE SOLUTION:
This insight made us want to re-visit. We want to raise the issue and put pressure back on the industry to make changes for good. Organix and the Soil Association became campaign partners to challenge the industry, head on.
WHAT WE DID:
The Soil Association conducted extensive research working with 40 families and the 21 most popular restaurant and pub chains across the UK. The research gathered information about the choice and food quality on children’s menus, as well as the environment offered to children.
THE RESULTS:
The findings informed the Out to Lunch league table. The league table highlights the best and worst in the restaurant industry when it comes to children’s food. It was created as a media hook to call on the industry to improve what they were offering to children.