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The evolution of Digital PR: From links to brand authority
We trace this evolution through three distinct eras: the link-building years, the content revolution, and today's integrated approach which gave us Bottle’s Fame, Findability, and Fulfilled (3Fs) model
Share of Search: from Peak Kardashian to Frozen Peas
A quick exploration of the search demand for the Kardashians shows the potential of easily accessible data, not just for measuring peaks of celebrity, but also for brands’ potential growth in market share.
Why Google Loves Author Bio Links to Pages
This guide shows how author bio pages are more than a showcase for your brand's experts, they are an irresistibly linkable asset for your digital PR outreach and authority building