What's my brand personality?
Your brand is a character in your brand story. So - in your own narrative - which type of character will you be? Carl Jung might not have been thinking about brand marketing when he set out the twelve human archetypes - core, distinctive personalities that package the differing motives and traits of people. But we’re grateful, because they give a great start-point for thinking about how your brand communicates. We’re not Jungian experts, but as creatives and communicators we have a rich appreciation of the archetypal system he developed. Finding, and embodying an archetype encourages audiences to intuitively get a brand - in a human relationships kind of way - and it helps creatives behind the brand to intuitively know how to express the brand in words, pictures, symbols.
Want to find out more? Click here to download our ebook to find out more about the 12 different brand personas and see which one (or two) might be right for your brand.
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