
Human. Emotive. Earned:
The FS Edit
How financial services brands can win audience in an AI-powered future.
We've conducted original analysis revealing which financial brands are winning (and losing) visibility in an AI-powered search world, and why.
Join us as we explore how brand discovery is changing. Shaped by AI, search and social, today’s landscape gives financial brands a choice: blend in with the noise or break through with a more human voice.
We’ll share our insights across banking, investment, insurance and FinTech – and the clear pattern that’s emerging for the brands that want to stay visible.
You’ll learn what it takes to win attention right now:
Be more human to build trust
Be more emotive to drive engagement
Be more focussed on earned to grow visibility
Meet our guest speakers
Deputy Editor @ MoneySavingExpert.com
PR & Comms Manager
@ eToro
SEO Consultant
@ Heroic Digital