Human. Emotive. Earned:
The FS Edit

We've conducted original analysis revealing which financial brands are winning (and losing) visibility in an AI-powered search world, and why.

Join us as we explore how brand discovery is changing. Shaped by AI, search and social, today’s landscape gives financial brands a choice: blend in with the noise or break through with a more human voice.

We’ll share our insights across banking, investment, insurance and FinTech – and the clear pattern that’s emerging for the brands that want to stay visible.

You’ll learn what it takes to win attention right now:

• Be more human to build trust

• Be more emotive to drive engagement

• Be more focussed on earned to grow visibility