Sophie Moore

Planning Director

Sophie has been with Bottle for over 3 years, working as the Planning Director. She heads up the Planning team, gathering actionable data and insights to fuel our clients PR strategies. Using a suite of tools to inform anything from audience personas to channel specific strategies through to campaigns, to measure effectively, ensuring to stay on top of the trends so that the agency is forever evolving in our approach to Digital PR.

In Sophie’s previous work-life she worked with luxury fashion brands, with a 10-year residency at Mulberry. She also worked at a Shoreditch based agency with clients ranging from LVMH brands to L’Oreal and Moet.

So, what does she love about her role now? Collaboration. No two hours are the same when the team are running projects and campaigns across new as well as current clients, working to different briefs, across different channels. She loves that she gets to do this with a mix of faces on the brand-side and the team here at Bottle.

Sophie is very active in her spare time, enjoying wild swimming and yoga. She also enjoys interiors and has recently been renovating and beautifying her little chocolate-box cottage. She’s a social butterfly, squeezing as much time, laughter, food and cheeky drinks outside of work.

An interesting fact about Sophie is that as a child, her mother sent both her and her sister to a circus school at an arts centre for a summer camp (which initially they were not impressed by). But now she can walk on most tricky objects (balls, tightropes etc). An interesting skill, which must come in handy!