Sophie Moore

Strategy Director

Sophie heads up the Strategy team, gathering actionable data and insights to fuel our clients' digital PR strategies. Using a suite of tools to inform anything from AI search to audience personas and channel-specific strategies through to campaigns, Sophie ensures the agency's approach to Digital PR is forever evolving and keeping pace with audience discovery.

In Sophie’s previous work-life she worked with luxury fashion brands, with a 10-year residency at Mulberry. She also worked at a Shoreditch based agency with clients ranging from LVMH brands to L’Oreal and Moet.

So, what does she love about her role now? Collaboration. No two hours are the same when the team are running projects and campaigns across new as well as current clients, working to different briefs, across different channels. She loves that she gets to do this with a mix of faces on the brand-side and the team here at Bottle.

Sophie is very active in her spare time, enjoying wild swimming and yoga. She also enjoys interiors and has recently been renovating and beautifying her little chocolate-box cottage. She’s a social butterfly, squeezing as much time, laughter, food and cheeky drinks outside of work.