THE PR CALENDAR:
THE PR CALENDAR:
The PR Calendar helps you discover 1,200+ awareness days, national holidays and quirky celebrations for your campaigns. Focus on the days that actually matter - from Valentine's Day's 5.8 million searches to International Women's Day's media dominance.
Search by keyword, filter by category, or browse month by month to find the perfect hook for your next campaign.
The PR Calendar:
1,200+ UK Awareness Days for 2025
What Are Awareness Days?
Awareness days are designated dates that highlight specific causes, celebrate cultural moments or promote important issues. From World Mental Health Day to National Tea Day, these occasions give marketers and content creators timely hooks for campaigns.
Why Use an Awareness Days Calendar?
Marketing professionals use awareness day calendars to:
Plan content calendars months ahead
Find relevant hooks for brand stories
Create timely social media content
Schedule campaigns around key moments
Spot opportunities competitors might miss
Planning Your Awareness Day Campaigns
Start Early: The best campaigns begin planning 6-8 weeks before the date. Use our calendar to map out your year and avoid last-minute scrambles.
Mix Big and Small Days: While everyone posts on Valentine's Day, smaller days like National Storytelling Week offer less crowded opportunities.
Create Unique Angles: Don't just say "Happy Earth Day" - connect awareness days to your brand values, product launches or company news.
Track What Works: Note which awareness days drive engagement for your brand. Build annual traditions around your most successful days.
Smart Campaign Planning
Focus Your Efforts: With search volumes ranging from millions (Valentine's Day) to thousands (niche days), choose wisely. The data shows that jumping on every day dilutes impact - better to own a few relevant days than spread thin.
March is Your Golden Month: Data reveals March has the most content-worthy days. Plan major campaigns here when media and audiences are most receptive.
Social vs Search: Some days dominate search (Black Friday) while others rule social (Galentines Day). Match your channel strategy to each day's strengths.
Gender Dynamics: Interestingly, National Boyfriend Day has higher search volume while National Girlfriend Day gets more TikTok views - tailor your approach accordingly.
The Most Marketable Awareness Days of 2025
Valentine's Day - 5.8M searches, 69,458 articles, 6.1B Instagram hashtags
Black Friday - Peak commercial opportunity with massive media coverage
Halloween - Dominates both press coverage and social media
Christmas Day - Though surprisingly, International Women's Day generates more content
International Women's Day - More content created than Christmas
Mother's Day - Consistent high performer across all channels
Earth Day - Generates more engagement than Christmas
Star Wars Day - Outperforms traditional holidays like Palm Sunday
Galentines Day - More TikTok content than April Fools Day
Pride Month - Month-long opportunity for inclusive campaigns
Surprising Campaign Opportunities
Days You're Missing:
National Lazy Day - Unexpectedly high engagement rates
International Dog Day - Officially more content-worthy than cat days
National Boyfriend Day - Higher search volume than Girlfriend Day
Dry January - More popular with press than Veganuary
Types of Awareness Days
International Observances
Global days like International Women's Day (8 March) and Earth Day (22 April) unite campaigns worldwide.
Charity Awareness Days
From Red Nose Day to Movember, charity days offer partnership and CSR opportunities.
National Celebrations
UK-specific days from Burns Night to Boxing Day create local relevance for British audiences.
Fun & Quirky Days
National Tea Day, World Emoji Day and Talk Like a Pirate Day bring personality to brand calendars.
FAQs
Which awareness days get the most media coverage?
Halloween and Black Friday lead for press coverage, followed by major holidays. International Women's Day surprisingly generates more content than Christmas.
Should we create content for every awareness day?
No. Focus on days relevant to your brand with proven engagement. Quality beats quantity - one great Valentine's Day campaign outperforms 20 mediocre attempts.
Which days work best on social media?
Star Wars Day, Halloween and Galentines Day dominate social, especially TikTok. Fun, visual days perform better than serious observances on social platforms.
Monthly Awareness Days Guide
January Awareness Days
Start the year strong with Dry January, Veganuary and Burns Night. January features 120+ opportunities including World Braille Day, National Puzzle Day and Chinese New Year. New Year's resolutions make January perfect for health, wellness and self-improvement campaigns.
February Awareness Days
Love is in the air with Valentine's Day, but February offers much more. Find Pancake Day, Random Acts of Kindness Week and LGBT+ History Month among 100+ dates. Time Out to Talk Day and Children's Mental Health Week provide meaningful campaign opportunities.
March Awareness Days
Spring into action with Mother's Day, International Women's Day and St Patrick's Day leading the charge. March includes World Book Day, Comic Relief and National Apprenticeship Week. The Spring Equinox and British Science Week offer fresh angles for seasonal campaigns.
April Awareness Days
April brings Easter, Earth Day and the London Marathon to your calendar. With over 110+ dates including Stress Awareness Month, World Health Day and National Pet Month, April balances serious causes with lighter moments like International Pillow Fight Day.
May Awareness Days
Mental Health Awareness Week takes centre stage alongside National Walking Month and Dementia Action Week. May's 125+ dates include Eurovision, Chelsea Flower Show and International Museum Day. Bank holidays provide extra engagement opportunities.
June Awareness Days
Pride Month colours June alongside Father's Day and World Environment Day. Summer begins with National Picnic Week, World Oceans Day and Carers Week among 115+ awareness dates. Wimbledon and summer solstice add seasonal hooks.
July Awareness Days
School holidays begin as July serves up National Ice Cream Month, Plastic Free July and International Joke Day. With 120+ dates including World Chocolate Day, National Parks Month and International Day of Friendship, July balances fun with purpose.
August Awareness Days
Summer peaks with International Cat Day, National Relaxation Day and Edinburgh Festival Fringe. August's 110+ dates include Black Business Month, World Photography Day and International Youth Day. Bank Holiday weekend closes the summer calendar.
September Awareness Days
Back to school meets World Alzheimer's Day, International Day of Peace and National Fitness Day. September packs in 125+ dates including Organic September, World Heart Day and International Coffee Day. Heritage Open Days showcase British culture.
October Awareness Days
Halloween dominates but October offers so much more with Black History Month, World Mental Health Day and Breast Cancer Awareness Month. Find 130+ dates including National Poetry Day, World Food Day and International Day of the Girl.
November Awareness Days
Movember moustaches meet Remembrance Day, Children in Need and Anti-Bullying Week. November's 115+ dates include Diwali, National Novel Writing Month and International Men's Day. Black Friday adds commercial opportunities.
December Awareness Days
Christmas overshadows but doesn't eclipse Human Rights Day, Hanukkah and International Volunteer Day. December's 100+ dates include National Cookie Day, Winter Solstice and Boxing Day. New Year's Eve campaigns close the annual cycle.