https://www.wearebottle.com/blog daily 0.75 2026-02-13 https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/1654709889259-BH7JK92LKHNR35133ZB4/Gradient_1.jpg Thinking, insights and ideas on our agency blog https://www.wearebottle.com/blog/ai-red-flags-and-what-to-trust monthly 0.5 2026-02-14 https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/1770996264217-LL21HG2PLGJ664TDS465/Why-you-shouldn%27t-trust-anyone-promising-AI.png Thinking, insights and ideas on our agency blog - Why You Shouldn't Trust Anyone Promising "Guaranteed" AI Visibility (And What Actually Works) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/60ff1108-0505-4bdc-898a-02a26851b2bf/throne+of+lies.gif Thinking, insights and ideas on our agency blog - Why You Shouldn't Trust Anyone Promising "Guaranteed" AI Visibility (And What Actually Works) - Us when we see those “rank number 1 on Chat GPT” adverts Us when we see those ads for “ranking number 1 on ChatGPT” https://www.wearebottle.com/blog/influencer-marketing-trends-whats-really-driving-the-shift monthly 0.5 2026-01-29 https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/1769528798474-PVKYYVFBNIS3ZZ8X37MS/Whats-really-driving-influencer-shift-in-2026_1280x896_V001.png Thinking, insights and ideas on our agency blog - What's Really Driving the Influencer Shift in 2026  - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.wearebottle.com/blog/big-digital-pr-trends-2026 monthly 0.5 2026-02-13 https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/1767621198644-CK1JDIR4KYETAINQVK17/What-Are-the-Big-Digital-PR-Themes-for-2026_blog-image.jpg Thinking, insights and ideas on our agency blog - What Are the Big Digital PR Themes for 2026?  - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.wearebottle.com/blog/christmas-marketing-ideas monthly 0.5 2025-11-26 https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/12eb9176-b3dd-487d-b266-205ef8675113/christmas+header+blog_smaller.png Thinking, insights and ideas on our agency blog - Top Christmas Marketing Ideas That Didn't Just Slap a Santa Hat on the Logo - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/e3c99e43-9fe2-40fb-a5d4-f892df76f073/mascots_blog+image.png Thinking, insights and ideas on our agency blog - Top Christmas Marketing Ideas That Didn't Just Slap a Santa Hat on the Logo - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/60720c9a-da9a-4002-a7a8-ce6f17a472f1/christmas+john+lewis+ads+blog+image.png Thinking, insights and ideas on our agency blog - Top Christmas Marketing Ideas That Didn't Just Slap a Santa Hat on the Logo - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/f9c4d018-9c4b-4ead-89f0-72c173beaeea/christmas+blog_lindt.png Thinking, insights and ideas on our agency blog - Top Christmas Marketing Ideas That Didn't Just Slap a Santa Hat on the Logo - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/471ab421-ab62-47d0-8f5d-2e7cebbd7a66/christmas+blog_Fat+santa.png Thinking, insights and ideas on our agency blog - Top Christmas Marketing Ideas That Didn't Just Slap a Santa Hat on the Logo - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/cc51e5ed-510f-4a8d-aa90-03f385c73afa/christmas+blog_sprite.png Thinking, insights and ideas on our agency blog - Top Christmas Marketing Ideas That Didn't Just Slap a Santa Hat on the Logo - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/62678c73-bcf7-48da-b4ac-27ed101ff7a6/christmas+blog_burberry+bear2.png Thinking, insights and ideas on our agency blog - Top Christmas Marketing Ideas That Didn't Just Slap a Santa Hat on the Logo - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.wearebottle.com/blog/top-black-friday-marketing-campaigns monthly 0.5 2026-02-05 https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/f56b72a9-e989-46cf-9159-9a658038301b/black+friday+blog+header_smaller.png Thinking, insights and ideas on our agency blog - Top Black Friday Marketing Ideas from Campaigns that Actually Didn't Send Us to Sleep - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/5113d7c2-bbe2-4893-bb8e-5c0af6ca5b6a/Black+Friday+Shopping+GIF+by+NBC.gif Thinking, insights and ideas on our agency blog - Top Black Friday Marketing Ideas from Campaigns that Actually Didn't Send Us to Sleep - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/8cd24303-9c49-4e53-964b-248825651cf7/BF_Patagonia.png Thinking, insights and ideas on our agency blog - Top Black Friday Marketing Ideas from Campaigns that Actually Didn't Send Us to Sleep - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/6fee4cf0-13c7-4a23-be14-f8a47fe2a666/BF_Cards+against+humanity.png Thinking, insights and ideas on our agency blog - Top Black Friday Marketing Ideas from Campaigns that Actually Didn't Send Us to Sleep - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/215f5471-5ea0-4903-a1dd-08c3fd1b32ff/BF_The+ordinary.png Thinking, insights and ideas on our agency blog - Top Black Friday Marketing Ideas from Campaigns that Actually Didn't Send Us to Sleep - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/ec1aa0a4-0585-42b1-8c6c-fe89c3d2afcc/BF_Meundies.png Thinking, insights and ideas on our agency blog - Top Black Friday Marketing Ideas from Campaigns that Actually Didn't Send Us to Sleep - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/81631a87-8a0f-4e0d-9b80-7cd127f9473d/BF_samsung.png Thinking, insights and ideas on our agency blog - Top Black Friday Marketing Ideas from Campaigns that Actually Didn't Send Us to Sleep - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/249b2b44-90b0-469a-aa75-cdc39e5ff95f/BF_Puresport.png Thinking, insights and ideas on our agency blog - Top Black Friday Marketing Ideas from Campaigns that Actually Didn't Send Us to Sleep - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/8680884e-b4dd-4798-86b9-879eaa5f5c85/BF_Pantee.png Thinking, insights and ideas on our agency blog - Top Black Friday Marketing Ideas from Campaigns that Actually Didn't Send Us to Sleep - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/b17f36ee-b086-4081-8059-d4265492cd53/BF_barnes+and+noble.png Thinking, insights and ideas on our agency blog - Top Black Friday Marketing Ideas from Campaigns that Actually Didn't Send Us to Sleep - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/794926c9-19ad-4b4c-8d25-a61b7633930c/BF_Google.png Thinking, insights and ideas on our agency blog - Top Black Friday Marketing Ideas from Campaigns that Actually Didn't Send Us to Sleep - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.wearebottle.com/blog/reddit-seo-strategy-insights monthly 0.5 2026-02-05 https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/cc5a62fc-6c72-4622-84f6-ece0e5909803/Header-image_Bottle-blog_Reddit-seo_smaller.png Thinking, insights and ideas on our agency blog - Reddit SEO: Why Conversations Are Your Brand's Secret Weapon - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.wearebottle.com/blog/keyword-mapping monthly 0.5 2026-02-05 https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/35c64dee-646b-45a2-a719-c4e603510321/SEO-Keyword-Mapping-blog-image.png Thinking, insights and ideas on our agency blog - SEO Keyword Mapping: What is it & How to Master it - Your 2026 Guide - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/9585d080-244e-44d9-a2e2-90d4c3e332ae/Keyword-map-template-bottle-2023.jpg Thinking, insights and ideas on our agency blog - SEO Keyword Mapping: What is it & How to Master it - Your 2026 Guide - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.wearebottle.com/blog/ultimate-halloween-marketing-campaigns monthly 0.5 2026-02-09 https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/1756307873975-KHZTUTNU0CBBUA4VJ1NX/Halloween-blog-image-1400px-wide.png Thinking, insights and ideas on our agency blog - The 10 Best Halloween Marketing Campaigns & Why They Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/cf2afb07-0013-4d22-9774-ce21ba6adeb7/Screenshot+2025-08-27+at+09.38.57.png Thinking, insights and ideas on our agency blog - The 10 Best Halloween Marketing Campaigns & Why They Work - Make it stand out We marketers talk a lot about multichannel campaigns - but Burger King knew that horror movie “The Ring” did it first https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/05ea1e81-3719-4566-9dae-e1f1980f1415/Heinz-+Tomato+Blood.jpg Thinking, insights and ideas on our agency blog - The 10 Best Halloween Marketing Campaigns & Why They Work - Make it stand out Heinz’ Tomato Blood took a Halloween party classic and ran with it https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/2f1d3bd3-b741-4e41-a1fc-806c18458e93/Fanta-+Summon+What+You+Wanta.webp Thinking, insights and ideas on our agency blog - The 10 Best Halloween Marketing Campaigns & Why They Work - Make it stand out Fanta worked with Warner Bros. for timely Halloween-themed items, then took it further https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/8e41366d-c02e-4ce4-a17f-65437449546e/ikea-monsters-not-included.jpg Thinking, insights and ideas on our agency blog - The 10 Best Halloween Marketing Campaigns & Why They Work - Make it stand out No haunted house here: IKEA's surprising halloween twist https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/0896775e-d45c-4f0f-aa93-6dd1aab9d412/Liquid+Death-Dismembered+Moments.jpg Thinking, insights and ideas on our agency blog - The 10 Best Halloween Marketing Campaigns & Why They Work - Make it stand out Martha Stewart and Liquid Death took Halloween decorations to creepy new heights https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/5355b6a7-ab08-42a1-8a39-0086966d2234/Haribo-Treat+Line.jpg Thinking, insights and ideas on our agency blog - The 10 Best Halloween Marketing Campaigns & Why They Work - Make it stand out Haribo's rapid sweet deliveries were a clever Halloween giveaway https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/97496853-486d-4184-8adc-ac4e1680ede4/Screenshot+2025-08-27+at+10.02.56.png Thinking, insights and ideas on our agency blog - The 10 Best Halloween Marketing Campaigns & Why They Work - Make it stand out Katherine Ryan climbing into a taxi dressed as a Monster Munch: file under "unconventional Halloween themed challenges" https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/d54d7e64-002d-419a-9c8c-dfa769e449e3/Temptations-+Tasty+Human.jpg Thinking, insights and ideas on our agency blog - The 10 Best Halloween Marketing Campaigns & Why They Work - Make it stand out Temptations proved that cats are in the market for Halloween recipes, too https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/86848684-f9ff-4a98-a020-d464a0c00b7b/Screenshot+2025-08-27+at+10.15.44.png Thinking, insights and ideas on our agency blog - The 10 Best Halloween Marketing Campaigns & Why They Work - Make it stand out Bailey's halloween campaign featured the best dressed witches in town https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/2d86c91a-8d20-49e8-9a62-ec60648e495b/e.l.f.-+Divine+Skintervention.jpg Thinking, insights and ideas on our agency blog - The 10 Best Halloween Marketing Campaigns & Why They Work - Make it stand out e.l.f used Halloween to address tricky subjects they recognised in their target audience https://www.wearebottle.com/blog/best-world-cup-marketing-campaigns monthly 0.5 2025-11-26 https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/73bd60f0-f125-4077-b562-06131d28b555/WorldCupCampaigns_smaller.png Thinking, insights and ideas on our agency blog - 11 World Cup Marketing Campaigns That Scored Big (And What Brands Can Learn) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/6e7a12cf-ebf6-4a4e-9ecb-9ea14ee6cea2/NikeLikeALioness.jpg Thinking, insights and ideas on our agency blog - 11 World Cup Marketing Campaigns That Scored Big (And What Brands Can Learn) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/fd1ff748-ae30-45c3-b57e-4d0bd25b0884/AdidasFamilyReuinion22.jpg Thinking, insights and ideas on our agency blog - 11 World Cup Marketing Campaigns That Scored Big (And What Brands Can Learn) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/1f31dc40-5b71-411e-b931-3bb940370fdc/EASportsFC-Fara+Williams.png Thinking, insights and ideas on our agency blog - 11 World Cup Marketing Campaigns That Scored Big (And What Brands Can Learn) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/f49cbd6c-8670-4204-bba1-a2cd408a2ac8/PepsiMax-NutmegRoyale.jpg Thinking, insights and ideas on our agency blog - 11 World Cup Marketing Campaigns That Scored Big (And What Brands Can Learn) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/80e02cdc-03c9-48ee-969a-8ac5a624676d/Crypto-TheImpossibleChallenge-Thogden.jpg Thinking, insights and ideas on our agency blog - 11 World Cup Marketing Campaigns That Scored Big (And What Brands Can Learn) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/8e484708-bf01-481f-83b9-c02a5e173a47/SureRexonaRobloxGaming.png Thinking, insights and ideas on our agency blog - 11 World Cup Marketing Campaigns That Scored Big (And What Brands Can Learn) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/30c6e834-5473-43e7-8b8a-7a0e996cc7ee/Aldi-FeastOfFootball.jpg Thinking, insights and ideas on our agency blog - 11 World Cup Marketing Campaigns That Scored Big (And What Brands Can Learn) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/8c76265f-f8f2-4db6-8ba6-09544549d525/FOXSports-SuperfanSanta.png Thinking, insights and ideas on our agency blog - 11 World Cup Marketing Campaigns That Scored Big (And What Brands Can Learn) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/0db7b0fb-e580-4a4e-9835-60d55c0b495f/DominosMalaysia.jpg Thinking, insights and ideas on our agency blog - 11 World Cup Marketing Campaigns That Scored Big (And What Brands Can Learn) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/de0cb356-76d0-4206-813d-61ca071c4202/Powerade-PauseIsPower.gif Thinking, insights and ideas on our agency blog - 11 World Cup Marketing Campaigns That Scored Big (And What Brands Can Learn) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/4cddfc92-a9b4-49e7-bac1-1034b7d8065b/VirginAtlanticRainBowPlane.jpg Thinking, insights and ideas on our agency blog - 11 World Cup Marketing Campaigns That Scored Big (And What Brands Can Learn) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.wearebottle.com/blog/digital-pr-visibility-llms monthly 0.5 2026-02-05 https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/0f17e11c-4188-4153-9f1a-441bed7d12af/blog-header-image_brand-visibility_smaller.png Thinking, insights and ideas on our agency blog - How Digital PR is Redefining Brand Visibility in 2026 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/b4aa941d-ec60-4be2-85ce-d29deaf25889/Austin+Powers+Nerd+GIF.gif Thinking, insights and ideas on our agency blog - How Digital PR is Redefining Brand Visibility in 2026 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/0596c8e0-48d3-4aa6-943e-18e406842b5e/Tv+Series+Starz+GIF+by+Power.gif Thinking, insights and ideas on our agency blog - How Digital PR is Redefining Brand Visibility in 2026 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/94422b6f-415b-423f-9120-56aa7efbede2/.gif Thinking, insights and ideas on our agency blog - How Digital PR is Redefining Brand Visibility in 2026 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.wearebottle.com/blog/pinterest-for-conversions monthly 0.5 2026-01-20 https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/b94f6e6b-19cd-468f-83b9-499b05f5c80d/PinterestSaving.png Thinking, insights and ideas on our agency blog - Pinterest for Conversions: Why It's Time to Stop Sleeping on the 'Save' Button - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/89a393f3-08ba-4818-82e2-1a83ef476db3/PinterestBoard.gif Thinking, insights and ideas on our agency blog - Pinterest for Conversions: Why It's Time to Stop Sleeping on the 'Save' Button - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/9f124fb9-bf28-4442-83c8-ffc0a665f0b2/just-a-part-of-a-lifestyle-danileigh.gif Thinking, insights and ideas on our agency blog - Pinterest for Conversions: Why It's Time to Stop Sleeping on the 'Save' Button - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/a8967827-be76-4d5b-93d1-17377d0e75be/tracking.gif Thinking, insights and ideas on our agency blog - Pinterest for Conversions: Why It's Time to Stop Sleeping on the 'Save' Button - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/8e37c0b8-d80c-438a-a5eb-8c0d3da08fac/BestFriends.gif Thinking, insights and ideas on our agency blog - Pinterest for Conversions: Why It's Time to Stop Sleeping on the 'Save' Button - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.wearebottle.com/blog/creative-travel-campaign-ideas monthly 0.5 2026-01-20 https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/aba82a26-37e9-4fdd-9b20-14ef54784d9a/Travel-blog-header-image_smaller.png Thinking, insights and ideas on our agency blog - 15 Creative Travel Campaign Ideas That Will Transform Your Tourism Marketing - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/8c23ff5d-6b43-4f48-bcf0-fea61a7a4696/Trip+vienna_travel+blog.png Thinking, insights and ideas on our agency blog - 15 Creative Travel Campaign Ideas That Will Transform Your Tourism Marketing - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/14d4c964-083c-418d-84c4-9b12af8a6134/german+rail_travel+blog.jpg Thinking, insights and ideas on our agency blog - 15 Creative Travel Campaign Ideas That Will Transform Your Tourism Marketing - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/3eb47c08-f9d8-4e36-9225-47dd3aa53327/spirit+of+amsterdam_travel+blog.png Thinking, insights and ideas on our agency blog - 15 Creative Travel Campaign Ideas That Will Transform Your Tourism Marketing - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/e36bea6e-8b7f-43ae-a72b-8919089a31d3/Bear+granola_travel+blog.png Thinking, insights and ideas on our agency blog - 15 Creative Travel Campaign Ideas That Will Transform Your Tourism Marketing - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/2fbd478c-f99c-42cb-8a4d-246b076ea578/easyjet_travel+blog.png Thinking, insights and ideas on our agency blog - 15 Creative Travel Campaign Ideas That Will Transform Your Tourism Marketing - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/48ec07d6-a416-491b-87d5-5f3f7c06d76a/duolingo+cruise_travel+blog.png Thinking, insights and ideas on our agency blog - 15 Creative Travel Campaign Ideas That Will Transform Your Tourism Marketing - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/6219ebd4-cc21-4012-9612-ff579781c925/air+newzealnd_travel+blog.png Thinking, insights and ideas on our agency blog - 15 Creative Travel Campaign Ideas That Will Transform Your Tourism Marketing - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/5ce5501b-d6dd-4efb-9a6f-af55b3fb43a3/whizz+air_travel+blog.png Thinking, insights and ideas on our agency blog - 15 Creative Travel Campaign Ideas That Will Transform Your Tourism Marketing - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/f209e022-cd67-4515-8cc8-356f7d2c9e6a/Airbnb_travel+blog.jpg Thinking, insights and ideas on our agency blog - 15 Creative Travel Campaign Ideas That Will Transform Your Tourism Marketing - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.wearebottle.com/blog/employee-generated-content monthly 0.5 2026-01-20 https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/88fcbf2f-91fd-413b-8708-9fdb9b6659f1/EGC-creators_smaller.png Thinking, insights and ideas on our agency blog - What Are EGC Creators (and Why Should Your Brand Care)? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/1c39d3f6-98e4-4b24-aa0f-8ea0bd9ced47/Employee.gif Thinking, insights and ideas on our agency blog - What Are EGC Creators (and Why Should Your Brand Care)? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/59790adf-dc1e-4471-a32a-0ce2bcd30f99/TheOffice.gif Thinking, insights and ideas on our agency blog - What Are EGC Creators (and Why Should Your Brand Care)? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.wearebottle.com/blog/organic-link-building-what-to-expect monthly 0.5 2025-05-14 https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/4a0f2c8a-a05d-49ad-8f23-ae31f0343434/OrganicLinkbuilding.png Thinking, insights and ideas on our agency blog - What to expect when you switch to a high-quality digital PR strategy for organic link building - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/7d5577a8-0b3d-45fd-82d0-b95071e63964/TrustMe.gif Thinking, insights and ideas on our agency blog - What to expect when you switch to a high-quality digital PR strategy for organic link building - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/afc974db-3e26-4321-b1f0-97f0fa2e3a4c/LinkbuildingFAQs.png Thinking, insights and ideas on our agency blog - What to expect when you switch to a high-quality digital PR strategy for organic link building - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/3cc27d25-32fb-46f4-8530-8c19a162b30f/AttractingQualityLinks.gif Thinking, insights and ideas on our agency blog - What to expect when you switch to a high-quality digital PR strategy for organic link building - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.wearebottle.com/blog/food-influencer-marketing monthly 0.5 2026-01-20 https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/63daa4e0-a4fc-4410-a184-d77aff4b4c35/FoodInfluener.png Thinking, insights and ideas on our agency blog - Food Influencer Marketing Strategies: How to work with Food Influencers - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/d78f4242-a99f-4b63-a329-b4c63f49934e/winniethepooh.gif Thinking, insights and ideas on our agency blog - Food Influencer Marketing Strategies: How to work with Food Influencers - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/9ad19af4-060a-4ce4-a753-6c57e2a3c7f4/Ratatouille.gif Thinking, insights and ideas on our agency blog - Food Influencer Marketing Strategies: How to work with Food Influencers - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/ac495059-b454-453b-a017-0eb3a086c5e7/communicate.gif Thinking, insights and ideas on our agency blog - Food Influencer Marketing Strategies: How to work with Food Influencers - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.wearebottle.com/blog/is-google-dead-how-ai-is-changing-seo monthly 0.5 2025-07-07 https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/ff0fe538-5829-467d-a93d-3342b2ae7370/Is-Google-Dead.png Thinking, insights and ideas on our agency blog - Is Google dead? The rise of AI and how it’s affecting SEO - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/56c33b28-6724-46f5-843e-7330a022654b/UseAIdodoYourJobBetter.jpg Thinking, insights and ideas on our agency blog - Is Google dead? The rise of AI and how it’s affecting SEO - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/e6395258-628c-4e64-a60b-0f8f94c31b94/ChatGPT.jpg Thinking, insights and ideas on our agency blog - Is Google dead? The rise of AI and how it’s affecting SEO - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/9cd4f0f7-f26d-4f1c-a64c-8358cf90d737/BrandAwareness.gif Thinking, insights and ideas on our agency blog - Is Google dead? The rise of AI and how it’s affecting SEO - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/dc382f24-a53d-45f8-95db-388831d960ef/AlwaysWatching.gif Thinking, insights and ideas on our agency blog - Is Google dead? The rise of AI and how it’s affecting SEO - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/227c0d54-fc77-4e3b-853e-4fcd0f1668ab/WorthIt.gif Thinking, insights and ideas on our agency blog - Is Google dead? The rise of AI and how it’s affecting SEO - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.wearebottle.com/blog/pride-brand-campaigns monthly 0.5 2025-06-10 https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/b2360634-96ab-4c0e-ba5d-8e6aa62086af/blog+image+pride+2025.png Thinking, insights and ideas on our agency blog - Pride brand campaigns: The 17 most powerful examples + why they work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/70f29425-d9b6-40d9-bba2-3d47f15dc780/H%26M+pride+3.png Thinking, insights and ideas on our agency blog - Pride brand campaigns: The 17 most powerful examples + why they work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/c84f45cb-682c-4d14-8dbb-8a55da134d7d/4294a921573f2d6591df0ef595620c7006f00f82-2560x1280.jpg.png Thinking, insights and ideas on our agency blog - Pride brand campaigns: The 17 most powerful examples + why they work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/573456f0-6733-4bb7-8966-9a89e681a22f/dr+martens+pride+2.png Thinking, insights and ideas on our agency blog - Pride brand campaigns: The 17 most powerful examples + why they work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/0a8449bb-86e6-4475-9cf5-536f736cca0d/macy-pride-24.jpg Thinking, insights and ideas on our agency blog - Pride brand campaigns: The 17 most powerful examples + why they work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/507b29b1-66e1-4d25-8805-85b20fac5f2b/skittles+pride+3.png Thinking, insights and ideas on our agency blog - Pride brand campaigns: The 17 most powerful examples + why they work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/b06745f0-b700-4db9-9eb9-7e7c4913b4d5/absolut+pride+2.png Thinking, insights and ideas on our agency blog - Pride brand campaigns: The 17 most powerful examples + why they work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/afd0a9c0-d8f3-438b-aaf4-7ceb542dea24/athletic+brewery+pride+2.png Thinking, insights and ideas on our agency blog - Pride brand campaigns: The 17 most powerful examples + why they work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/41ae681d-4cbb-4b7b-975d-07ac01824a1e/NYX+pride+2.png Thinking, insights and ideas on our agency blog - Pride brand campaigns: The 17 most powerful examples + why they work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/386f6737-fba8-4517-9eb5-27e2892dfc90/Levis+pride+2.png Thinking, insights and ideas on our agency blog - Pride brand campaigns: The 17 most powerful examples + why they work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/5409ae90-d37a-4794-9713-82406a8599e7/outfront+media+pride+2.png Thinking, insights and ideas on our agency blog - Pride brand campaigns: The 17 most powerful examples + why they work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/782bf4ff-fbef-46e5-aaaa-ccfe0e734da1/lime+pride+2.png Thinking, insights and ideas on our agency blog - Pride brand campaigns: The 17 most powerful examples + why they work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/15da979b-c029-481e-afee-951b3f47608f/converse+pride+2.png Thinking, insights and ideas on our agency blog - Pride brand campaigns: The 17 most powerful examples + why they work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/8f3ebd78-70a6-44da-b78b-a678f36bcba1/saks+pride+2.png Thinking, insights and ideas on our agency blog - Pride brand campaigns: The 17 most powerful examples + why they work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/54074445-f1f6-46cf-931c-400f260e016f/reebok+pride+2.png Thinking, insights and ideas on our agency blog - Pride brand campaigns: The 17 most powerful examples + why they work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/17969aca-2453-40b6-9634-ce822d999140/mac+pride2.png Thinking, insights and ideas on our agency blog - Pride brand campaigns: The 17 most powerful examples + why they work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/9e8432e4-1091-4e3a-8326-7240044e416b/north+face+pride+2.png Thinking, insights and ideas on our agency blog - Pride brand campaigns: The 17 most powerful examples + why they work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/c6abb5e6-339e-4337-9c13-8915c87aa49d/microsoft+pride+3.png Thinking, insights and ideas on our agency blog - Pride brand campaigns: The 17 most powerful examples + why they work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.wearebottle.com/blog/the-evolution-of-digital-pr-from-links-to-brand-authority monthly 0.5 2025-05-09 https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/57e1c689-f3a5-4c2f-bb84-49ea91edfe29/EvolutionOfDigitalPR.png Thinking, insights and ideas on our agency blog - The evolution of Digital PR: From links to brand authority - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/d4b8cb88-2f7a-4ab0-a99d-97a3bc967fe0/BacklinksQuantity.gif Thinking, insights and ideas on our agency blog - The evolution of Digital PR: From links to brand authority - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/0d03b972-15a0-42ad-94cd-1d18e7891ac0/Calculator.gif Thinking, insights and ideas on our agency blog - The evolution of Digital PR: From links to brand authority - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/5631f153-6488-4b01-8c92-36cd53943e53/WebsiteFunnelGrey-ezgif.com-video-to-gif-converter.gif Thinking, insights and ideas on our agency blog - The evolution of Digital PR: From links to brand authority - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/906c9a51-a379-420d-bdf7-b4b8655555c6/evolution.gif Thinking, insights and ideas on our agency blog - The evolution of Digital PR: From links to brand authority - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.wearebottle.com/blog/traffic-drops-and-google-updates monthly 0.5 2025-05-09 https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/e2f911b8-8548-4ece-bb92-d8c77ef4509f/steepdrop.png Thinking, insights and ideas on our agency blog - What to do when your Google search traffic declines: Bottle's top tips for marketers - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/fa33cb24-687b-43e9-a19d-0e6bd4916307/Compete+Season+1+GIF+by+The+Roku+Channel.gif Thinking, insights and ideas on our agency blog - What to do when your Google search traffic declines: Bottle's top tips for marketers - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/c4df6a9a-9ca9-47cf-b8a6-6ef12d42a2ba/Zach+Galifianakis+Algorithm+GIF+by+Product+Hunt.gif Thinking, insights and ideas on our agency blog - What to do when your Google search traffic declines: Bottle's top tips for marketers - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/9f7ad63e-fd8c-4177-a997-8aaca05ddf51/Why+Would+You+Do+That+Ross+Geller+GIF.gif Thinking, insights and ideas on our agency blog - What to do when your Google search traffic declines: Bottle's top tips for marketers - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/612b86b6-ab12-4278-a8ea-0fe24ba55a42/core+update.png Thinking, insights and ideas on our agency blog - What to do when your Google search traffic declines: Bottle's top tips for marketers - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.wearebottle.com/blog/syndicated-links-what-is-the-seo-value-of-content-syndication monthly 0.5 2026-02-05 https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/fa7b4109-fe9c-448a-99c2-b30d6675f44a/SyndicatedLinksTree.png Thinking, insights and ideas on our agency blog - Syndicated Links: What is the SEO value of Content Syndication? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/8dde4cac-53b7-481b-b9cb-01ff969118f0/SyndicationFamilyTrees.png Thinking, insights and ideas on our agency blog - Syndicated Links: What is the SEO value of Content Syndication? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/b88e9038-0a1b-457b-8336-38f28bb9d88c/SpidermanGIF.gif Thinking, insights and ideas on our agency blog - Syndicated Links: What is the SEO value of Content Syndication? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/2535a3fe-7cb7-43ff-94f9-30455d25954f/ThatDepends.gif Thinking, insights and ideas on our agency blog - Syndicated Links: What is the SEO value of Content Syndication? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.wearebottle.com/blog/peak-kardashian-share-of-search monthly 0.5 2025-07-07 https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/7ac7c115-abd3-4218-ad0e-f8653848f401/kardashians.png Thinking, insights and ideas on our agency blog - Share of Search: from Peak Kardashian to Frozen Peas - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/0cd48868-2be1-4989-b38b-3aadaea2871e/peak+kardashian+2.png Thinking, insights and ideas on our agency blog - Share of Search: from Peak Kardashian to Frozen Peas - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/8e935667-7f63-4885-8e02-0b31ab89ecd1/sabrina+and+chappell.png Thinking, insights and ideas on our agency blog - Share of Search: from Peak Kardashian to Frozen Peas - Like: Sabrina and Chappell aren’t in the same ‘category’ as Kim, so it’s not a proper comparison. And we don’t know (yet) if their ‘peak’ - shown here at the end of ‘24 - is just a false summit on the way to a much bigger / longer-term arc of ascendency. But if that was their true zenith, then it might suggest that pop-stardom is more like a two-year phenomenon. https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/f847129f-da08-4af9-b736-7f3ac96acfb7/frozen+food+search+1.png Thinking, insights and ideas on our agency blog - Share of Search: from Peak Kardashian to Frozen Peas - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/7e19b727-d3be-4145-a46b-4fd727da3698/frozen+foods+share+of+search+2.png Thinking, insights and ideas on our agency blog - Share of Search: from Peak Kardashian to Frozen Peas - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.wearebottle.com/blog/author-bio-backlinks monthly 0.5 2025-07-07 https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/001317c2-d8d8-4bff-8c42-36a682ef7284/websiteimagery-01.jpg Thinking, insights and ideas on our agency blog - Why Google Loves Author Bio Links to Pages - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/db36a25f-d5bd-4038-b7b6-788c08f23423/author+bio+example.jpg Thinking, insights and ideas on our agency blog - Why Google Loves Author Bio Links to Pages https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/a010d6db-e795-4f71-835d-da7ad74b169f/Screenshot+2025-02-03+at+09.40.48.jpg Thinking, insights and ideas on our agency blog - Why Google Loves Author Bio Links to Pages https://www.wearebottle.com/blog/backlink-quality-vs-quantity monthly 0.5 2025-07-07 https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/a4cc1a5c-d589-4903-a2df-06785c9a3544/websiteimagery-03.png Thinking, insights and ideas on our agency blog - Link building: The Backlink Quality Vs Quantity Debate  - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/c0145530-88ff-4573-9f87-aecfe8c68bbc/QualityBacklinkChecklist.png Thinking, insights and ideas on our agency blog - Link building: The Backlink Quality Vs Quantity Debate  - Make it stand out Here’s what you should be thinking about before earning that link. Find out how we benchmark authority for backlinks. https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/5be45600-33fd-4d2f-aad2-a1dc1b33ff02/LookingSearching.gif Thinking, insights and ideas on our agency blog - Link building: The Backlink Quality Vs Quantity Debate  - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/a099a0ed-3758-4c11-9224-fd4d6a1ad9af/HarringtonsDogWalkingPage.gif Thinking, insights and ideas on our agency blog - Link building: The Backlink Quality Vs Quantity Debate  - For dog food brand Harringtons, we earned nearly 300 backlinks on more than 200 URDs with a complete guide to dog walking. The guide broke down advice by dog breed, age and size, which saw the brand ranking for over 200 new keywords and organic traffic rise by nearly 50%. You can read more about the campaign here. https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/8185d3bc-b3db-465f-8298-591e7539a3ed/HowManyPeopleToolBottle.gif Thinking, insights and ideas on our agency blog - Link building: The Backlink Quality Vs Quantity Debate  - Here’s an example from our own site. Our How Many People tool is an interactive calculator that helps you visualise Reach. So instead of meaningless numbers, you can translate your metrics into something more relatable. https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/e18e2ec5-dab2-4086-922a-9665842e04a7/Attention.gif Thinking, insights and ideas on our agency blog - Link building: The Backlink Quality Vs Quantity Debate  - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.wearebottle.com/blog/seo-ux-best-practices monthly 0.5 2025-07-07 https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/9dd9a288-3ebb-488e-999f-713c346eeb71/UXSEO.png Thinking, insights and ideas on our agency blog - How UX informs on-page SEO best practice - and how to use it  - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/d9a7ce06-5ec8-4cc8-a463-e16474277609/Screenshot+2024-10-25+at+18.37.21.png Thinking, insights and ideas on our agency blog - How UX informs on-page SEO best practice - and how to use it  - If your business sells gardening tools, for instance, some customers will google your brand name and land on your homepage. Great. But many will search for the type of gardening tool they need, and (hopefully) discover your product page. Or they'll search a relevant query, such as 'how to plant a tree', and your informational page of advice (with product recommendations) will ideally appear in the search results, ready to be clicked on. https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/805107a8-6a8c-4ee0-bceb-2e0d99d98957/SEO-vs-UX-Venn-Diagram.png Thinking, insights and ideas on our agency blog - How UX informs on-page SEO best practice - and how to use it  - Make it stand out SEO is, naturally, more focused on how optimisation efforts improve performance in search. It also includes offsite content. Meanwhile, web UX looks at on-site content for all user journeys. Both inform one another, however: Great SEO demands great UX and vice versa. https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/2e980a4c-127e-46ae-9d65-5e90871fbfa4/Screenshot+2024-10-25+at+15.43.17.png Thinking, insights and ideas on our agency blog - How UX informs on-page SEO best practice - and how to use it  - We're already pretty far into this topic, but there's a way to go - so I suggest grabbing a cup of something caffeinated before we dive into the next bit. ☕ https://www.wearebottle.com/blog/gen-z-on-pinterest monthly 0.5 2025-03-06 https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/1af9a592-b93c-4120-9428-4a1e0c33af61/Bottle+Colour_Gen+Z+on+Pinterest_Header.png Thinking, insights and ideas on our agency blog - Reaching Gen Z on Pinterest: Optimisation Tips for Marketers - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/914694eb-9abe-4451-8675-632fcf93bf1f/Shuffles+Pinterest+App.jpg Thinking, insights and ideas on our agency blog - Reaching Gen Z on Pinterest: Optimisation Tips for Marketers - Make it stand out If you're a Pinterest user, expect to see plenty more collages on your screen soon. https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/8f4482b0-e8a6-48c9-8b50-ee6e21bc44d3/Convert+to+business.png Thinking, insights and ideas on our agency blog - Reaching Gen Z on Pinterest: Optimisation Tips for Marketers - First job: create a business account. If you already have an account on Pinterest, switch to Business. This gives you access to tools like analytics, ads, and the ability to claim your website. https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/add3c17e-c808-47b5-88e6-6a8a3cde9335/Optimise+business+profile.png Thinking, insights and ideas on our agency blog - Reaching Gen Z on Pinterest: Optimisation Tips for Marketers - Next: optimise your profile. For your profile name, use your business name with a keyword that represents your brand. Your profile image should be a high-quality logo. For your Pinterest username, keep this consistent with your brand name and other social media handles for easy recognition. Your about section is where you should add an engaging bio with relevant keywords. https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/7621bb49-921d-4d0c-ac64-5a8c04ba3ac2/Claim+website+on+pinterest.png Thinking, insights and ideas on our agency blog - Reaching Gen Z on Pinterest: Optimisation Tips for Marketers - Then: claim & verify your website This allows you to enable features like rich pins on Pinterest (which I'll explain in more detail later). There are 3 ways to do this, which Pinterest explains here. This will help improve your web analytics, adds more prompts to engage with you, and allows you to create ads - among other benefits. https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/87464a6b-8448-4fc8-b312-9a84dea15e6d/Pinterest+Widget+Builder.png Thinking, insights and ideas on our agency blog - Reaching Gen Z on Pinterest: Optimisation Tips for Marketers - And, crucially: set up your website This will allow your customers grow your pins. Pinterest have created an add-on builder that allows owners of ecommerce sites to create a Pinterest button that appears when you hover over your product images. Clicking the button allows your customer to creates a Pin that's saved to their own Pinterest account. The Pin will maintain a link to your product page where they originally found it. Once that Pin is on Pinterest, it's easily re-Pinned by other users, meaning popular products spread like wildfire. https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/74fd3b8d-6598-4e5b-a44b-3a5480ce93e7/Screenshot+2024-10-04+at+16.45.31.jpg Thinking, insights and ideas on our agency blog - Reaching Gen Z on Pinterest: Optimisation Tips for Marketers - Product pins. Use Pinterest’s Catalog feature to organize your products into shoppable Pins, making it easy for users to browse and buy via direct links. Last quarter, Pinterest added even more shopping functionalities, including the resurfacing of product pins based on users’ past browsing history. So, integrate your product feed data asap. https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/279f26e2-3aab-4a1e-807f-fb198d115baf/genzpinterest-03.png Thinking, insights and ideas on our agency blog - Reaching Gen Z on Pinterest: Optimisation Tips for Marketers - Blog & infographic pins. If you regularly publish to a blog, create engaging pins that link to each article, with the blog title included in the image in your brand's font. Likewise, infographic pins are a great way to share information that's of interest to your audience. Say you're an outdoor clothing brand - an infographic of camping tips will capture your Gen Z audience. Link the pin to relevant products that can be purchased online and you're onto a winner. https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/57a2663f-31f3-49a0-bd61-eb09560cd7ff/genzpinterest-04.png Thinking, insights and ideas on our agency blog - Reaching Gen Z on Pinterest: Optimisation Tips for Marketers - Carousel pins This is a type of pin where multiple images are on the same card, so users can swipe across to see more. Strangely, if you try to create these organically, it becomes a video pin. However, this is a great format to use for Pinterest ads - as you can adjust the title and description for each image and it allows you to showcase multiple products or concepts at once. https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/823bc45a-a23f-408e-8286-1157a1d85a9c/genzpinterest-02.png Thinking, insights and ideas on our agency blog - Reaching Gen Z on Pinterest: Optimisation Tips for Marketers - Video pins. Videos should be short, informative, and captivating to grab the viewer’s attention quickly. Use these to demonstrate products, share behind-the-scenes glimpses, or tell your brand story. https://www.wearebottle.com/blog/pop-culture-trend-chasing-pitfalls monthly 0.5 2026-01-20 https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/1fe0a4a9-94c9-4e33-a586-5486c003e34f/dontchasetrends.png Thinking, insights and ideas on our agency blog - When brands shouldn't jump on popular culture trends: How to avoid the pitfalls of trend chasing  - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/a9f30080-6a73-4f3f-8ff4-8b482e059ece/CucumberSalad.gif Thinking, insights and ideas on our agency blog - When brands shouldn't jump on popular culture trends: How to avoid the pitfalls of trend chasing  - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/12d42c09-e421-49a5-8ddc-b8935bc346e7/Late.gif Thinking, insights and ideas on our agency blog - When brands shouldn't jump on popular culture trends: How to avoid the pitfalls of trend chasing  - Jumping on a trend too late can make your brand appear out of touch (which is exactly the opposite of what you’re trying to achieve), but it’s easily done – especially if your brand has a lot of red tape or rounds of approvals to go through. https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/01826100-f36d-40a5-9261-6618220c9443/MollyMae.png Thinking, insights and ideas on our agency blog - When brands shouldn't jump on popular culture trends: How to avoid the pitfalls of trend chasing  - Make it stand out *Google Trends Data August 2024 https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/8349940f-048b-4c23-b5db-3a723a25b507/Screenshot+2024-09-22+at+17.03.34.png Thinking, insights and ideas on our agency blog - When brands shouldn't jump on popular culture trends: How to avoid the pitfalls of trend chasing  - Make it stand out Was joining this trend worth it? Not according to this unhappy customer... https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/c3be862c-0868-4a0d-91b0-7aa3a3619300/DontGetIt.gif Thinking, insights and ideas on our agency blog - When brands shouldn't jump on popular culture trends: How to avoid the pitfalls of trend chasing  - For example, if something is trending on TikTok with a Gen Z audience, but your audience are predominantly Gen X, they may not understand your content, as they haven’t encountered the trend. Equally, if you choose to join a trend such as ‘if you asked me on a deeper level’ (here are some examples) but you didn’t have something surprisingly deep to say about your products or services, your audience are going to wonder what you’re on about. https://www.wearebottle.com/blog/little-known-laws-pr-tactic monthly 0.5 2025-03-06 https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/0bb07b42-1513-482e-b22a-a5c1aeb4f6fe/littleknownlaws.png Thinking, insights and ideas on our agency blog - Turning little-known laws into earned media coverage  - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/b514c07e-e29e-418d-87cd-e623c2e13401/ParkingTicket.gif Thinking, insights and ideas on our agency blog - Turning little-known laws into earned media coverage  - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/f26385cb-9987-4b8d-8236-a9c21ab440aa/driving.gif Thinking, insights and ideas on our agency blog - Turning little-known laws into earned media coverage  - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/871f5f2d-c357-4075-be7d-188c6dbb475f/knowledge.gif Thinking, insights and ideas on our agency blog - Turning little-known laws into earned media coverage  - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.wearebottle.com/blog/the-takeover-of-user-generated-influencers monthly 0.5 2025-05-09 https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/c775f9ec-930f-4411-9c56-69316fc1b309/UGCCreators.png Thinking, insights and ideas on our agency blog - UGC Creators: What they are & how brands can use them - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/8d7c50ac-cc94-4f3c-a790-6809309a5d02/Photography.gif Thinking, insights and ideas on our agency blog - UGC Creators: What they are & how brands can use them - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/7070b187-ee84-4960-9927-cc26c64d9453/StanleyCup.gif Thinking, insights and ideas on our agency blog - UGC Creators: What they are & how brands can use them - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/62310615-933d-4732-baac-0fffe3516bb9/bargain.gif Thinking, insights and ideas on our agency blog - UGC Creators: What they are & how brands can use them - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/54329c5e-fabf-415a-9a4a-95252090a34f/invested.gif Thinking, insights and ideas on our agency blog - UGC Creators: What they are & how brands can use them - Take it from us (and David Rose) - even if your feedback is negative, it’s because your audience cares enough to respond. You can work with that! https://www.wearebottle.com/blog/data-storytelling-and-creative-force-fitting monthly 0.5 2026-01-20 https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/e70e0d9a-d67e-4f67-8779-f0a8c23cf5c4/creativeforcefitting.png Thinking, insights and ideas on our agency blog - Data storytelling and creative force-fitting - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/4672862b-7010-4266-9a24-1f4b28554d5d/FormulaGraph.png Thinking, insights and ideas on our agency blog - Data storytelling and creative force-fitting - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/1d681a0d-05cf-4709-a039-09cac4d2cf74/CycleToGlastonbury.png Thinking, insights and ideas on our agency blog - Data storytelling and creative force-fitting - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/91a570fa-c6b2-40ec-93fd-5ab1f0e3572d/DutchReach.png Thinking, insights and ideas on our agency blog - Data storytelling and creative force-fitting - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.wearebottle.com/blog/data-storytelling-open-data-sets monthly 0.5 2026-01-20 https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/a35cbdba-bedc-47bc-a01f-10de3141c06b/opendatasets.png Thinking, insights and ideas on our agency blog - Data storytelling with open data set(s) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/4672862b-7010-4266-9a24-1f4b28554d5d/FormulaGraph.png Thinking, insights and ideas on our agency blog - Data storytelling with open data set(s) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/65ec06ab-3546-49c9-ac1e-c5b1ba445eec/DataSources.png Thinking, insights and ideas on our agency blog - Data storytelling with open data set(s) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/3a45f093-2efe-4dd9-a65e-dd3ffab57488/differenceandpatterns.png Thinking, insights and ideas on our agency blog - Data storytelling with open data set(s) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/c2110fbb-b3c2-455e-be5c-4c2d93a9c3b7/trendsandnewthings.png Thinking, insights and ideas on our agency blog - Data storytelling with open data set(s) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/e0441429-2923-429a-8897-bb523e736dec/peakstroughsandcausation.png Thinking, insights and ideas on our agency blog - Data storytelling with open data set(s) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/1e4de4d3-f648-49ae-b552-4f4cfa352dcb/frozenyogurtcrimes.png Thinking, insights and ideas on our agency blog - Data storytelling with open data set(s) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.wearebottle.com/blog/data-storytelling-with-brand-topics monthly 0.5 2026-01-20 https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/a146d49b-a8c6-4243-8cdd-ccd1acaa6215/HerosJourney.png Thinking, insights and ideas on our agency blog - Data storytelling with brand topics - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/4672862b-7010-4266-9a24-1f4b28554d5d/FormulaGraph.png Thinking, insights and ideas on our agency blog - Data storytelling with brand topics - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/086212da-6985-4560-ae20-30cf5e287cce/hero.gif Thinking, insights and ideas on our agency blog - Data storytelling with brand topics - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/8ed38db8-39c3-4a3c-8517-fb20bdb444c2/giphy.gif Thinking, insights and ideas on our agency blog - Data storytelling with brand topics - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/ca88eb94-e531-476a-b236-d77425c30475/Bike.png Thinking, insights and ideas on our agency blog - Data storytelling with brand topics - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.wearebottle.com/blog/data-storytelling-with-popular-culture-moments monthly 0.5 2024-09-04 https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/d7d8f797-c79b-4d77-855a-f2d3ce1ee4ea/PopularCultureMoments.png Thinking, insights and ideas on our agency blog - Data storytelling with popular culture moments - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/4672862b-7010-4266-9a24-1f4b28554d5d/FormulaGraph.png Thinking, insights and ideas on our agency blog - Data storytelling with popular culture moments - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/1c93d70c-6438-4cb0-83a3-16a3cfebcfbd/EventPlanner.png Thinking, insights and ideas on our agency blog - Data storytelling with popular culture moments - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/63884a9e-039b-4eeb-8bea-75c2325a2ce4/PopCultureMoments.png Thinking, insights and ideas on our agency blog - Data storytelling with popular culture moments - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/29c3d4ef-256c-4a43-9b07-0ac92c8836f4/wimbledon.png Thinking, insights and ideas on our agency blog - Data storytelling with popular culture moments - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/cf1bfeb7-80a8-498d-bf5b-20657394e996/Pimms.gif Thinking, insights and ideas on our agency blog - Data storytelling with popular culture moments - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.wearebottle.com/blog/pr-data-storytelling monthly 0.5 2026-01-20 https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/306f850a-3005-4c3f-887a-d55135360cd2/PRGold.png Thinking, insights and ideas on our agency blog - Why are data stories PR gold? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/4672862b-7010-4266-9a24-1f4b28554d5d/FormulaGraph.png Thinking, insights and ideas on our agency blog - Why are data stories PR gold? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/c8794184-8502-4c10-b028-6ccbc5e58361/ErasTour.gif Thinking, insights and ideas on our agency blog - Why are data stories PR gold? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/4d7d2039-6477-4912-9a2b-41932d4b8ce6/giphy-downsized-medium.gif Thinking, insights and ideas on our agency blog - Why are data stories PR gold? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/670e55ba-7510-4ba9-8029-dc6cf574c4c2/giphy.gif Thinking, insights and ideas on our agency blog - Why are data stories PR gold? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/3c094968-02aa-4baf-af4d-fab7a68ba6ed/platter.gif Thinking, insights and ideas on our agency blog - Why are data stories PR gold? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.wearebottle.com/blog/one-liners-as-creative-stimulus monthly 0.5 2026-01-20 https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/bc6f2ae4-be6e-4e8c-a711-d273dc910823/ChatGPTComedyImage.png Thinking, insights and ideas on our agency blog - One-Liners as Creative Stimulus – can ChatGPT do funny?  - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/929aa21f-bbbb-4423-99fe-081ea6ddfab2/SaltBae.gif Thinking, insights and ideas on our agency blog - One-Liners as Creative Stimulus – can ChatGPT do funny?  - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/488f5f2c-57fb-4a84-875f-aecd71a6bd7e/GordonRamseySauce.gif Thinking, insights and ideas on our agency blog - One-Liners as Creative Stimulus – can ChatGPT do funny?  - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.wearebottle.com/blog/fame-and-findability monthly 0.5 2026-01-20 https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/94c201dc-adce-43f1-a67e-3b904b3f33e4/Creative-funnel_3Fs-blog-graphic.png Thinking, insights and ideas on our agency blog - The 3Fs of our funnel - Make it stand out Bottle PR 3F marketing funnel https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/364692c7-edf7-4e8e-a99d-133c8732084d/Creative-funnel_3Fs-blog-graphic-%2B-PESO.png Thinking, insights and ideas on our agency blog - The 3Fs of our funnel - Make it stand out Bottle PR PESO model https://www.wearebottle.com/blog/tiktok-algorithm monthly 0.5 2026-02-05 https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/2d96e126-42b7-46d8-a125-cc28330814ad/TikTok+Algorithm+Header+Image.png Thinking, insights and ideas on our agency blog - The TikTok Algorithm: How it Works & How to Use it (2026) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/1711458717930-T45MG3TDRQ3X0M1OTF7X/7.gif Thinking, insights and ideas on our agency blog - The TikTok Algorithm: How it Works & How to Use it (2026) - TikTok algortihm cheat sheet https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/1711458727473-10UL17TJTZ2A5Y5WNTAW/8.gif Thinking, insights and ideas on our agency blog - The TikTok Algorithm: How it Works & How to Use it (2026) - User Interactions https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/1711458721472-UWMZH2613STEAJ3T42TO/9.gif Thinking, insights and ideas on our agency blog - The TikTok Algorithm: How it Works & How to Use it (2026) - How to use TikTok's user interaction signals https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/1711458733449-C1I23BFH7OV5F1NLYPBM/10.gif Thinking, insights and ideas on our agency blog - The TikTok Algorithm: How it Works & How to Use it (2026) - Subject matter & compatibility https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/1711458731488-79VQ6QG3AATYPVVB1HPS/11.gif Thinking, insights and ideas on our agency blog - The TikTok Algorithm: How it Works & How to Use it (2026) - How to use subject matter & compatibility signals https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/1711458743707-FJQRMGF3RRT6M4LZUKBD/12.gif Thinking, insights and ideas on our agency blog - The TikTok Algorithm: How it Works & How to Use it (2026) - Device & Account settings https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/1711458737357-VLK6SX5CVNV5NY49X02F/13.gif Thinking, insights and ideas on our agency blog - The TikTok Algorithm: How it Works & How to Use it (2026) - How to use device setting TikTok algorithm signals https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/dacdf3cf-3c3b-4344-bb24-7664d8841157/say+important+shit.gif Thinking, insights and ideas on our agency blog - The TikTok Algorithm: How it Works & How to Use it (2026) - Make it stand out We’re with Real Housewives on this one: no bores please. https://www.wearebottle.com/blog/is-blogging-dead monthly 0.5 2026-02-05 https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/0b44ec50-baa4-46ed-8d53-fc57b38cb52e/stevemonkc_a_pastel_pink_plastic_gravestone_on_a_hot_pink_backg_67a61d66-1f1b-4a42-9260-f6b04173c9d6.jpg Thinking, insights and ideas on our agency blog - Is Blogging Dead? Here's the blogging landscape in 2026 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/095fccce-c6a4-4bd8-b8b5-4b939ee576ba/Jennifer+Coolidge+I%E2%80%99m+not+lying+about+this.gif Thinking, insights and ideas on our agency blog - Is Blogging Dead? Here's the blogging landscape in 2026 - Make it stand out Jennifer Coolidge being trustworthy - like your blog should be. https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/a871d3b8-3dc9-4263-9546-b95552d2ce54/Taylor+Swift+They%27re+mingling.gif Thinking, insights and ideas on our agency blog - Is Blogging Dead? Here's the blogging landscape in 2026 - Make it stand out If Taylor Swift can be this into networking, your blog can be too. https://www.wearebottle.com/blog/content-marketing-trends-2024 monthly 0.5 2026-01-20 https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/2fa298d9-faa0-415d-8570-f6c493c7b2f9/contentmarketingtrends.png Thinking, insights and ideas on our agency blog - Top Content Marketing Trends for 2024 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/6b9a0f6a-e8f5-4a45-b7a8-65f481c2980e/giphy.gif Thinking, insights and ideas on our agency blog - Top Content Marketing Trends for 2024 - It’s that time of year again, so grab a fresh cup of coffee and peer into the new year with us. As we step into the digital landscape of 2024, the world of content marketing will continue to grow. With social media platforms' content offerings proliferating, the dominance of user-generated content placing new kinds of influencers on centre stage, and the rise of Chat GPT and AI-generated content, the start of a new year is a perfect time to gather valuable insights, assess the relevant content marketing trends for your brand, and bake them into your content strategy. So, without further ado, let’s take a look at the content marketing trends you should know for 2024. https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/71561f80-f363-444e-b1f9-b426289229e6/giphy+%282%29.gif Thinking, insights and ideas on our agency blog - Top Content Marketing Trends for 2024 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/a16d168e-ed50-47f1-b1fe-3afc58b28cfe/giphy+%281%29.gif Thinking, insights and ideas on our agency blog - Top Content Marketing Trends for 2024 Smaller influencers may be slightly fussier with what they're promoting, especially if they're somewhat niche. This can be a good thing though, as you can work inspire them to create content that really resonates with your brand. If you're well aligned, their audience will love you, too. Think of their content creation as an extension of your brand's key messaging and you're on the right track for content marketing success. https://www.wearebottle.com/blog/2024trendsindesign monthly 0.5 2026-01-20 https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/1703254988248-A6UHXVVIAICL1A0BH40F/Creative-trends-blog-image_hero.jpg Thinking, insights and ideas on our agency blog - Our design predictions for 2024 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/0e7f1f2d-5d91-477f-8f31-d77e6b83a55f/Illustration+1.png Thinking, insights and ideas on our agency blog - Our design predictions for 2024 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/965b9654-e861-46b7-9332-2b93b0ca9db4/Illustration+2.png Thinking, insights and ideas on our agency blog - Our design predictions for 2024 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/5496d19d-1d60-4973-a939-60fe1955c850/3d+type+1.png Thinking, insights and ideas on our agency blog - Our design predictions for 2024 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/6ad7a7a7-519e-4802-9ee5-37f359d9be75/3d+type+2.png Thinking, insights and ideas on our agency blog - Our design predictions for 2024 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/9d88c9ea-c911-4e26-b743-e839e1cb7b19/Retro+1.png Thinking, insights and ideas on our agency blog - Our design predictions for 2024 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/5c593cde-6113-4b62-9c59-e277ed8993a9/Retro+2.png Thinking, insights and ideas on our agency blog - Our design predictions for 2024 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/ede10869-a426-42dc-a5f8-88a7f47e1170/Maximalism+1.png Thinking, insights and ideas on our agency blog - Our design predictions for 2024 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/b77abfed-b864-4194-9acf-1a2ea0e2df9d/Maximalism+2.png Thinking, insights and ideas on our agency blog - Our design predictions for 2024 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/e716041f-9357-4f48-b164-0b415a256c85/AI+1.png Thinking, insights and ideas on our agency blog - Our design predictions for 2024 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/852009bc-b98d-433e-a75c-af9d03109b2d/AI+2.png Thinking, insights and ideas on our agency blog - Our design predictions for 2024 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.wearebottle.com/blog/share-of-search monthly 0.5 2025-12-01 https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/bc8bc96f-edba-4152-9c3b-98312d1ff65c/share+of+search_blog+header+image_web.png Thinking, insights and ideas on our agency blog - Share of Search: what marketers need to know - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/23476bda-e2f5-4f42-a2ef-b7193b5b053d/Google-trends-approach-sample-pages.jpg Thinking, insights and ideas on our agency blog - Share of Search: what marketers need to know - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/3700fe0b-0e2c-43c6-8756-c454d97a7fc0/SEO-tool-approach-sample-pages.jpg Thinking, insights and ideas on our agency blog - Share of Search: what marketers need to know - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.wearebottle.com/blog/what-is-digital-pr monthly 0.5 2025-12-04 https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/142e8600-e7e5-455e-b056-f0efc0df8982/digital+pr_blog+header+image.png Thinking, insights and ideas on our agency blog - What is Digital PR? How Digital PR can help your brand grow https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/efe99f9a-915f-41c7-b8dc-e02038d2ca29/Natasha+LinkedIn+post.png Thinking, insights and ideas on our agency blog - What is Digital PR? How Digital PR can help your brand grow - Make it stand out The responses illustrate the divergent ways of thinking. For SEO marketers, "Digital PR" has traditionally meant editorial link building, but nowadays, Digital PR is much more far reaching. https://www.wearebottle.com/blog/what-is-newsjacking monthly 0.5 2025-11-28 https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/4a395fd3-b4c4-48b3-a077-e3d2824332ae/newsjacking_blog+header+image.png Thinking, insights and ideas on our agency blog - What is newsjacking? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/746cafd3-1b05-4b41-893a-2d3b2ef289e7/Ryan+Gosling+Barbie+gif.gif Thinking, insights and ideas on our agency blog - What is newsjacking? It’s the PR epitome of jumping on the bandwagon, and who doesn't love some extra fame? All brands of course. But that does make the task of newsjacking highly competitive. Think of your target media being Barbie and all the Kens clamouring for her attention. Ultimately, we were most interested in what Ryan Gosling had to say. https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/6e2d55be-296d-4ad0-b567-a61921131c59/I+make+a+lot+of+graphs.gif Thinking, insights and ideas on our agency blog - What is newsjacking? - What else can you offer? Consider what else you can offer. Can you humanise the issue with a case study that cheerleads or challenges it? Or validate with data? Sales figures or a survey will do - better yet if it’s a story only you can tell! Or is there an existing infographic to link back to or break up text within a journalist’s article? Visuals grab attention in pitches. https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/87e24960-58d5-48bb-a1ab-7130031bcf7e/Lets+do+this+office+gif.gif Thinking, insights and ideas on our agency blog - What is newsjacking? - Brief and build Representing a brand is a big deal. You might have an expert in mind who’s less familiar with PR. Walk them through the objective and process. Maybe their Outlook calendar resembles a game of Tetris. See if you can nab a few minutes of their time in the morning (even if it’s over WhatsApp) or get ahead by drafting based on all they’ve imparted to you before so approval’s a breeze. https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/c3581d3c-c0d6-4a97-bdef-c6c2d39ee941/Life+cycle+of+a+newstory.png Thinking, insights and ideas on our agency blog - What is newsjacking? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.wearebottle.com/blog/prca-young-lions-uk monthly 0.5 2026-01-20 https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/2636fb68-e8e8-49b3-a510-1f12baa3849f/Youth+never+walk+alone+-+NSPCC+campaign.jpg Thinking, insights and ideas on our agency blog - How we nearly scored a hat trick with our Young Lions entry - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/076ec43c-6024-4173-9628-f7b3a8036d9d/Youth+never+walk+alone+-+idea.jpg Thinking, insights and ideas on our agency blog - How we nearly scored a hat trick with our Young Lions entry - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.wearebottle.com/blog/pr-and-ai-content monthly 0.5 2026-01-20 https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/66a93bfd-d22d-4dd5-8392-36c43a790fdb/ai-pr.jpg Thinking, insights and ideas on our agency blog - PR and AI: The new hot couple - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.wearebottle.com/blog/what-is-de-influencing monthly 0.5 2025-11-27 https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/076e6e77-daee-4510-9b16-ee202f467706/De-influencing_blog+header+image.png Thinking, insights and ideas on our agency blog - De-Influencing: Smart or silly for Influencer Marketing? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/a9c039cd-0290-44cd-ae0d-eb8f6c6cc8c0/JimCarey.gif Thinking, insights and ideas on our agency blog - De-Influencing: Smart or silly for Influencer Marketing? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/0a88995e-c198-48f1-b01f-8772a1491ced/SquidwardMoney.gif Thinking, insights and ideas on our agency blog - De-Influencing: Smart or silly for Influencer Marketing? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/69d635e9-ad37-4a63-a0e6-a8f5eca86d8b/climatejustice.gif Thinking, insights and ideas on our agency blog - De-Influencing: Smart or silly for Influencer Marketing? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/79a893b7-b02c-4e23-803a-e59aa0fb0978/simpsons.gif Thinking, insights and ideas on our agency blog - De-Influencing: Smart or silly for Influencer Marketing? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.wearebottle.com/blog/the-7-cs-of-social-media-best-practice monthly 0.5 2026-01-20 https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/296cfb47-bc71-43a9-a148-98ffa4b39981/social+media+tips_blog+header+image.png Thinking, insights and ideas on our agency blog - Social Media Best Practice - The 7 C’s of Social - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/23f9d033-c0c6-4ace-aeff-4a0a3615c584/flamingos.gif Thinking, insights and ideas on our agency blog - Social Media Best Practice - The 7 C’s of Social - Ask yourself these questions: · What social media channels do they use? · Why do they use these channels? · How do they engage? · What are they talking about? https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/b7324390-0193-49a9-b7ec-8872026eb549/shopping.gif Thinking, insights and ideas on our agency blog - Social Media Best Practice - The 7 C’s of Social - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/605361de-eb21-43a7-b1e8-c531805f7118/sharing.gif Thinking, insights and ideas on our agency blog - Social Media Best Practice - The 7 C’s of Social - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/2cf8390e-8c67-4f96-9d12-58daed7391a4/BobRoss.gif Thinking, insights and ideas on our agency blog - Social Media Best Practice - The 7 C’s of Social - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/26ea34a9-e3ae-4c8b-9c5d-0a85df28f1df/SocialBestPractice.jpg Thinking, insights and ideas on our agency blog - Social Media Best Practice - The 7 C’s of Social - 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What is content marketing and why is it important for your brand? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/18da7290-0525-45c3-a79d-439bd955284d/searching.gif Thinking, insights and ideas on our agency blog - What is content marketing and why is it important for your brand? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/be8e7bf8-28fb-4131-a1ea-af29fc547c27/patrick.gif Thinking, insights and ideas on our agency blog - What is content marketing and why is it important for your brand? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.wearebottle.com/blog/content-marketing-trends monthly 0.5 2025-04-25 https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/d85ebdf4-0b39-4781-a3b9-801d8b47e2e6/ContentMarketingTrends.jpg Thinking, insights and ideas on our agency blog - 5 Content Marketing Trends to Consider for Your Marketing Strategy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/ededc3dc-9d0d-408f-9e0c-3b4645e1cb1c/bottleservice.gif Thinking, insights and ideas on our agency blog - 5 Content Marketing Trends to Consider for Your Marketing Strategy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/fd1d719b-e3b3-4adc-8206-72daf5d5841c/quality.gif Thinking, insights and ideas on our agency blog - 5 Content Marketing Trends to Consider for Your Marketing Strategy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/734b2fda-7cfd-4f9e-9a45-31839abe9eb0/AIRobot.gif Thinking, insights and ideas on our agency blog - 5 Content Marketing Trends to Consider for Your Marketing Strategy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/b93e442d-622f-4d3d-aab6-9534f93f043a/shnittscreek.gif Thinking, insights and ideas on our agency blog - 5 Content Marketing Trends to Consider for Your Marketing Strategy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/bcd29108-a7e9-4d78-8443-917cde2eaa7f/Office.gif Thinking, insights and ideas on our agency blog - 5 Content Marketing Trends to Consider for Your Marketing Strategy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.wearebottle.com/blog/social-media-trends-2023 monthly 0.5 2026-01-20 https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/2f2ebecb-781f-4bf6-b757-e6d2915f2893/2023SocialMediaTrends.jpg Thinking, insights and ideas on our agency blog - 5 social media trends to think about in 2023 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/e4c1dd39-ae09-4b07-a865-9df4b149de4b/TikTokVlog.gif Thinking, insights and ideas on our agency blog - 5 social media trends to think about in 2023 https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/306fca98-b7b7-49c6-ad0e-44045a44e927/StevenBartlettQuote.jpg Thinking, insights and ideas on our agency blog - 5 social media trends to think about in 2023 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.wearebottle.com/blog/valentines-day-social-media-posts monthly 0.5 2026-01-20 https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/3f0c8ae8-639f-4930-882d-b7467d059704/Valentines+blog_header+image.png Thinking, insights and ideas on our agency blog - 22 Valentine’s Day social media post examples for brands - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/446f4135-7e53-45f3-92d2-843c2368d768/Valentines-day-social-media-examples_Adobe-1.jpg Thinking, insights and ideas on our agency blog - 22 Valentine’s Day social media post examples for brands - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/787e9404-8722-4868-923e-555a6428af22/Valentines-day-social-media-examples_Adobe-2.jpg Thinking, insights and ideas on our agency blog - 22 Valentine’s Day social media post examples for brands - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/d3b1ce95-c0da-4747-a4d9-9b5801704ffe/Valentines-day-social-media-examples_Adobe-4.jpg Thinking, insights and ideas on our agency blog - 22 Valentine’s Day social media post examples for brands - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/1070ea2b-7a83-4fb4-bf12-16ee5a492f62/Valentines-day-social-media-examples_Adobe-5.jpg Thinking, insights and ideas on our agency blog - 22 Valentine’s Day social media post examples for brands - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/9683187f-08bd-43e2-bd0f-b4b81749235d/Valentines-day-social-media-example_Gymshark-Memeshark-1.jpg Thinking, insights and ideas on our agency blog - 22 Valentine’s Day social media post examples for brands - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/ae8929c0-801e-4606-93c2-0dd4a69e4daa/Valentines-day-social-media-example_Gymshark-Memeshark-2.jpg Thinking, insights and ideas on our agency blog - 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22 Valentine’s Day social media post examples for brands - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/6c2a23fd-c164-4575-8ebe-afc2c9c1e03f/Valentines-day-social-media-example_Lego-2.jpg Thinking, insights and ideas on our agency blog - 22 Valentine’s Day social media post examples for brands - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/25736954-5d65-45e0-bb9d-7c31a87f3952/Valentines-day-social-media-example_Lego-3.jpg Thinking, insights and ideas on our agency blog - 22 Valentine’s Day social media post examples for brands - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/27d4d504-443c-4202-a614-4e9d3c6b4a73/Valentines-day-social-media-example_Lego-4.jpg Thinking, insights and ideas on our agency blog - 22 Valentine’s Day social media post examples for brands - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/e982b3ee-bf1f-4445-9245-9eb3372e31ea/Valentines-day-social-media-example_IKEA-UK-1.jpg Thinking, insights and ideas on our agency blog - 22 Valentine’s Day social media post examples for brands - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/dd65e7e4-cdaa-4ed8-bb9c-77ad3c2d3460/Valentines-day-social-media-example_IKEA-UK-2.jpg Thinking, insights and ideas on our agency blog - 22 Valentine’s Day social media post examples for brands - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/d942c475-710c-4cca-a326-e3d3d0ac646a/Valentines-day-social-media-example_IKEA-UK-3.jpg Thinking, insights and ideas on our agency blog - 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5 SEO trends to think about for your 2023 marketing strategy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/5b73c2e0-6f4d-4a6a-a56b-37d7e6a92723/google.gif Thinking, insights and ideas on our agency blog - 5 SEO trends to think about for your 2023 marketing strategy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/85184519-13a2-4823-9d8f-f2ef8a509d87/trustnoone.gif Thinking, insights and ideas on our agency blog - 5 SEO trends to think about for your 2023 marketing strategy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/35ffddb5-200f-4cea-9c09-aafc6ca7647e/SEO.gif Thinking, insights and ideas on our agency blog - 5 SEO trends to think about for your 2023 marketing strategy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.wearebottle.com/blog/content-hub-benefits monthly 0.5 2026-01-20 https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/f52f8f7f-d0e4-4f13-a5e2-5311d30d1ca0/Content-hub-header.jpg Thinking, insights and ideas on our agency blog - What are the benefits of creating a content hub for your brand? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/07b36d5a-d747-4e23-9c84-ac6a127f7598/content-hub_pillar-content-subtopic.png Thinking, insights and ideas on our agency blog - What are the benefits of creating a content hub for your brand? - Make it stand out Source: Content Marketing Institute https://www.wearebottle.com/blog/keyword-research-tips monthly 0.5 2026-01-20 https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/1667821979390-WK7AXGWB2WMWG8EJ6INB/KeywordResearch.jpg Thinking, insights and ideas on our agency blog - 6 keyword research tips to enhance your SEO strategy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/1667818498628-NOEMED09VKT3YQJAQPIV/KeywordResearchImage-01.png Thinking, insights and ideas on our agency blog - 6 keyword research tips to enhance your SEO strategy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/1667818822431-9DSI5F2DWE4A9PVX2MF4/PeopleAlsoAsk.png Thinking, insights and ideas on our agency blog - 6 keyword research tips to enhance your SEO strategy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.wearebottle.com/blog/evergreen-content monthly 0.5 2026-01-20 https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/0180bd01-4780-4d6c-8ee2-ed6ae8c5c578/evergreen-content.jpg Thinking, insights and ideas on our agency blog - What is evergreen content & why is it important for your brand? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.wearebottle.com/blog/cannes-uk-young-lions-prca-2022 monthly 0.5 2026-01-20 https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/1649318506921-JWVKOJTCJUCK10ONBXDX/PieceofMindBlog-02.png Thinking, insights and ideas on our agency blog - 1 brief, 11 slides, 24 hours- how we took on Young Lions PR challenge 2022 https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/1649318544817-E38E4SBDPXHA96M99RWL/PieceofMindBlog-01.png Thinking, insights and ideas on our agency blog - 1 brief, 11 slides, 24 hours- how we took on Young Lions PR challenge 2022 https://www.wearebottle.com/blog/going-into-2022-with-link-building-in-mind monthly 0.5 2025-04-25 https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/745e2eb4-256d-452f-bd69-f56a6b4274bc/Findability-links.jpg Thinking, insights and ideas on our agency blog - Going into 2022 with link-building in mind - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/6e376d1d-797c-4f8b-9883-5daf62cba12a/fame-findability-funnel-3.jpg Thinking, insights and ideas on our agency blog - Going into 2022 with link-building in mind - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.wearebottle.com/blog/why-tiktok-isnt-just-for-teens monthly 0.5 2025-04-25 https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/1634134184312-9NMKDREGEA5IF9X808C6/Why-TikTok-isnt-just-for-teens-header.jpg Thinking, insights and ideas on our agency blog - Why TikTok Isn't Just for Teens - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/1634136146700-CZ80GW2SD4UN1JNV3ZJ8/Google-trends-baked-feta-pasta.jpg Thinking, insights and ideas on our agency blog - Why TikTok Isn't Just for Teens - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/1634136603168-B60S9POGSV0SP0BL5MQ1/TikTok-journalism-1.jpg Thinking, insights and ideas on our agency blog - Why TikTok Isn't Just for Teens - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/1634136627235-P7Q2CAVPSYTR35U4DD0J/TikTok-journalism-2.jpg Thinking, insights and ideas on our agency blog - Why TikTok Isn't Just for Teens - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.wearebottle.com/blog/world-bee-day-or-world-bidet-the-power-of-a-good-awareness-day-pr-strategy-1 monthly 0.5 2024-04-16 https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/1623771829832-VTEZLZN0U01DED7R69S4/World-Bee-Day-image.png Thinking, insights and ideas on our agency blog - World Bee Day or World Bidet? The power of a (good) Awareness Day PR strategy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/1623772940125-I1OA4IFC0OLXHG020JM4/Pollinator-calendar.jpg Thinking, insights and ideas on our agency blog - World Bee Day or World Bidet? The power of a (good) Awareness Day PR strategy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/1623773066170-LXG5TQ3NDX98QSRYHVFD/Angelina-Jolie-poses-covered-in-bees-to-raise-pollinator-conservation-awareness_TotallyVeganBuzz.jpeg Thinking, insights and ideas on our agency blog - World Bee Day or World Bidet? The power of a (good) Awareness Day PR strategy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/1623772621917-9ZF7WG343XGVV1QHML2T/World+bee+day_1.jpg Thinking, insights and ideas on our agency blog - World Bee Day or World Bidet? The power of a (good) Awareness Day PR strategy - And we didn’t stop there for Rowse To highlight the unique profession of bee farming, and the need to get more young people involved, we arranged for a reporter at BBC Radio Northampton to visit Rowse apprenticeship graduate Amanda John at a local apiary for an exclusive interview. With over 87k weekly listeners, this was a significant platform for us. https://www.wearebottle.com/blog/working-with-influencers-when-less-can-be-more monthly 0.5 2026-01-20 https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/c1e5be36-3032-430d-b65a-bd2d40ab56f0/influencers_blog+header+image.png Thinking, insights and ideas on our agency blog - Working with influencers - when less can be more https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/1618326977739-JLP3S4ZFC1SYOHH04LCC/YouTube-comments.jpg Thinking, insights and ideas on our agency blog - Working with influencers - when less can be more https://www.wearebottle.com/blog/cannes-uk-young-lions-prca-finalist monthly 0.5 2026-01-20 https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/1616516123418-BJSJWH549LX7FEG69YOG/KamaZootra-book-young-lions.jpg Thinking, insights and ideas on our agency blog - The idea that *almost* won the UK Young Lions PR competition https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/1616513465861-MJDHY64MS5F3C57TWD8C/KamaZootra-web.jpg Thinking, insights and ideas on our agency blog - The idea that *almost* won the UK Young Lions PR competition https://www.wearebottle.com/blog/creating-a-macro-world-for-all-seasons monthly 0.5 2026-01-20 https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/1614174621521-FQ7U9BTCTB186C40XZ5L/Spring_FINAL.jpg Thinking, insights and ideas on our agency blog - Creating a Macro World for All Seasons https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/1614174649176-XSAHKJXEM7ZB8KGIM0NL/Summer_FINAL.jpg Thinking, insights and ideas on our agency blog - Creating a Macro World for All Seasons https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/1614174695289-JGTO3VNEMOKQL4Q2TCO3/Autumn_FINAL.jpg Thinking, insights and ideas on our agency blog - Creating a Macro World for All Seasons https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/1614174730044-9OH6EL0HDAJ38OCNZMAS/Winter_FINAL.jpg Thinking, insights and ideas on our agency blog - Creating a Macro World for All Seasons https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/1614174967418-EZPPMM1M8KNUJY95ZFP8/Macro-sketch-winter.jpg Thinking, insights and ideas on our agency blog - Creating a Macro World for All Seasons https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/1614175022648-K7FQNGIPGXH6P9V5ZD3O/Miniatures.gif Thinking, insights and ideas on our agency blog - Creating a Macro World for All Seasons https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/1614175053586-SK7JTC64H21KA8WYP18Z/Miniatures-2.jpg Thinking, insights and ideas on our agency blog - Creating a Macro World for All Seasons https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/1614175941589-NH04333MPVQAN9UNWU9I/Tyres.png Thinking, insights and ideas on our agency blog - Creating a Macro World for All Seasons https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/1614175996437-VT3ON61CPDE8J8LPKPF5/Setting-up-1.jpg Thinking, insights and ideas on our agency blog - Creating a Macro World for All Seasons https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/1614176017551-5IHA2ZEI24NQSDCCSOIZ/Setting-up-2.jpg Thinking, insights and ideas on our agency blog - Creating a Macro World for All Seasons https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/1614177372093-ZO929IUXMVZHOQFQNYTO/summer-scene-GY.gif Thinking, insights and ideas on our agency blog - Creating a Macro World for All Seasons - As you can imagine, getting the landscapes to appear the way we had envisioned was not a very prescriptive process. Many microscopic pieces of white tack would hold the pieces in place while we moved them around to sort out the correct scene. After trying liquid resin, then a mixture of glues to create the water in the Spring scene (above), we settled on cutting a piece of textured clear plastic card for our final effect. Gorilla Glue became our best friend to hold the pieces down in all the final scenes. https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/1614176237053-CUFLPVS7UHXTYMARVJKJ/Summer_FINAL.jpg Thinking, insights and ideas on our agency blog - Creating a Macro World for All Seasons - Getting the correct texture for sand was also a tricky job in the Summer Scene (below) as, believe it or not, real sand granules appeared to be too large. What worked a lot better was Rice Krispies, crushed to a pulp. We also wanted one of the figures to be diving off the cliff in that scene, so we glued him to the end of an unfolded staple and poked the other end into the tyre. The staple was then Photoshopped out for the final edit. https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/1614178340356-RGYCLZKIHCEL2QX9Q09U/winter-scene.gif Thinking, insights and ideas on our agency blog - Creating a Macro World for All Seasons - Once we had completed and photographed two of the seasons, we flipped each half-tyre around to assemble another season on the other side. Final little weather touches such as snow, rain or falling leaves were added and each season was shot against a greenscreen background (or grey, or blue) which gave us the ability to use the same backgrounds that aligned with Goodyear's All Season creative campaign that was running at the time. https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/1614177570631-PVXRLK0FKDT6REL5KCT4/final-touches.gif Thinking, insights and ideas on our agency blog - Creating a Macro World for All Seasons - From there, the shots were finished off with a Photoshopped background and a little tidy up. And there you have it! After 12.5 hours spent on each image, a hell of a lot of patience with a side mess of glue and fake grass, we had created four miniature worlds on a Goodyear tyre. As a digital PR agency most of the magic happens in front of a screen, but we do love to stretch our creative muscles when needed. https://www.wearebottle.com/blog/benchmarking-authority-a-full-year-of-da monthly 0.5 2024-04-17 https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/1610450234026-CQ59CW4JRDT3MZIQTN6J/Domain-authority-header.jpg Thinking, insights and ideas on our agency blog - Benchmarking Authority: a full year of DA https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/e2bba058-2115-4c02-af2a-030f88282584/athoritah.gif Thinking, insights and ideas on our agency blog - Benchmarking Authority: a full year of DA https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/1610446132401-CBJZVXGOW6DWT9KPVA7W/Bottle-frequency-of-da.jpg Thinking, insights and ideas on our agency blog - Benchmarking Authority: a full year of DA https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/1610446158788-PDDZZTD4UVCFG5U6IIJT/Bottle-cumilative-frequency-of-da.jpg Thinking, insights and ideas on our agency blog - Benchmarking Authority: a full year of DA https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/1610470274626-651ZJIMNLQMFU6LFULPI/Bottle-coverage-vs-bencharmark.jpg Thinking, insights and ideas on our agency blog - Benchmarking Authority: a full year of DA https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/1610470292251-6BNGNEG51BWDXA4HLZ4C/Bottle-coverage-vs-bencharmark-2.jpg Thinking, insights and ideas on our agency blog - Benchmarking Authority: a full year of DA https://www.wearebottle.com/blog/a-cup-half-full-look-at-2020-and-what-we-can-expect-for-2021 monthly 0.5 2024-04-17 https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/1607346615064-FL9EG9WJGXI5K79NMZZA/2020-Header.jpg Thinking, insights and ideas on our agency blog - A cup-half-full look at 2020 and what we can expect for 2021 https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/1607346824240-AVETE2Q3SH62LWA0D7XY/rise-of-pleading-face.jpg Thinking, insights and ideas on our agency blog - A cup-half-full look at 2020 and what we can expect for 2021 https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/1607347067895-M0R7EITJZNB276S5CP82/topics-2020-google-trends.jpg Thinking, insights and ideas on our agency blog - A cup-half-full look at 2020 and what we can expect for 2021 https://www.wearebottle.com/blog/digital-pr-for-referral-traffic monthly 0.5 2024-04-17 https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/1606907135914-ILZWTW67QREHQY81JX7Y/referral-traffic-header.jpg Thinking, insights and ideas on our agency blog - Digital PR for Referral Traffic https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/1606907345907-SEV2IBLPP0D5U3K7D74E/referral-traffic-chart.jpg Thinking, insights and ideas on our agency blog - Digital PR for Referral Traffic https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/1606907720285-JJ8UDX9RW1717YPA23B0/long-clicks.jpg Thinking, insights and ideas on our agency blog - Digital PR for Referral Traffic https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/1606908050601-34PZRJ2QIYPPQMKAWSIT/referral-traffic-increase.jpg Thinking, insights and ideas on our agency blog - Digital PR for Referral Traffic https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/1606908252202-Z1XH2Y5MHIH2GNO6W86G/referral-links.jpg Thinking, insights and ideas on our agency blog - Digital PR for Referral Traffic https://www.wearebottle.com/blog/search-is-not-the-only-way-to-the-merch monthly 0.5 2024-04-17 https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/1606917198688-OXRXXLPHRTRKPW4FRFPW/search-merch-header.jpg Thinking, insights and ideas on our agency blog - Search is not the only way to the merch https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/1606910362087-7RLRAJ7DVHCNX43ZE7YK/colins-searches.jpg Thinking, insights and ideas on our agency blog - Search is not the only way to the merch - We are not normal At least, I’m not. If I needed yet another reminder of the marketers’ narcissism problem (‘you are not the same as your audience’) then it’s this: I Google searched stuff 47 times last Thursday. That’s far from normal. https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/1606911098528-KWZHZY5J8VODE95L1LD7/daily-time-spent-online.jpg Thinking, insights and ideas on our agency blog - Search is not the only way to the merch - What the hell are normal people doing online, then? If the searches themselves are less than a minute, and the results get less than 5 minutes (when did you last have a piece of content with a > 5 min dwell time?) then search is only about 10 mins a day, average. https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/1606911137114-NHJ7DO820FTNUJASOD9G/time-spent-online-per-day.jpg Thinking, insights and ideas on our agency blog - Search is not the only way to the merch https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/1606911180199-3YQKF5NTFI9BJCCCXLG7/news-sites-daily-views.jpg Thinking, insights and ideas on our agency blog - Search is not the only way to the merch - “I’m just looking.” Online, just like IRL, we’re all mostly Living, then Looking, then sometimes. Buying. https://www.wearebottle.com/blog/the-bottle-guide-to-influencer-marketing monthly 0.5 2024-04-17 https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/1605636244749-WOCX9XVIKBY3HCP0AML4/GuideToInfluencerMarketing-header.jpg Thinking, insights and ideas on our agency blog - The Bottle Guide to Influencer Marketing https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/1605621396340-OV98P5Q38LHBB0YG0YOI/google-trends-influencer-marketing.jpg Thinking, insights and ideas on our agency blog - The Bottle Guide to Influencer Marketing Via Google Trends https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/1605636878083-SR9IW1VI1BANCT3QQDIX/dj_fattony_.jpg Thinking, insights and ideas on our agency blog - The Bottle Guide to Influencer Marketing https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/1605637050636-UIKJR3GXIZH26EA1J4FX/Rowse-feedthebees.jpg Thinking, insights and ideas on our agency blog - The Bottle Guide to Influencer Marketing https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/1605613111740-DNBS5ZGJGNGI64K1OVEO/Quote-scott-guthrie.jpg Thinking, insights and ideas on our agency blog - The Bottle Guide to Influencer Marketing https://www.wearebottle.com/blog/traditional-pr-to-digital-pr-the-evolution monthly 0.5 2024-02-01 https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/1603289412623-OF9WIRNILXM3UIMGVYCZ/evolutionofpr.jpg Thinking, insights and ideas on our agency blog - Traditional PR to Digital PR: the evolution https://www.wearebottle.com/blog/4-key-principles-to-consider-for-audience-targeting-on-social monthly 0.5 2026-01-20 https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/1600960716268-US2RFINGUPHDV70DHW09/audience-targeting.jpg Thinking, insights and ideas on our agency blog - 4 key principles to consider for audience targeting on social https://www.wearebottle.com/blog/living-looking-buying-framework-for-content-and-story-planning monthly 0.5 2024-04-17 https://www.wearebottle.com/blog/how-to-build-your-brand-on-social-using-brand-codes monthly 0.5 2026-01-20 https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/1600164389428-F6A3XNZF73AN789UNXWZ/Social-branding-header-large.gif Thinking, insights and ideas on our agency blog - How to build your brand on social using brand codes https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/1600161003689-9CUTI2TN3NIZYRNDY1FC/4+social+posts+from+Deliveroo+arranged+in+a+row+showing+different+elements+of+their+brand+codes Thinking, insights and ideas on our agency blog - How to build your brand on social using brand codes https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/1600161074235-J8KHCI1CUWN33PXEUETO/Bumble-insta-feed.jpg Thinking, insights and ideas on our agency blog - How to build your brand on social using brand codes https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/1600161113810-WAS88GM1F6UA9RCJMXS6/Dominos-tweets.jpg Thinking, insights and ideas on our agency blog - How to build your brand on social using brand codes https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/1600161207683-T42093UCT94AZS5TNYCT/Rowse-instagram-feed.png Thinking, insights and ideas on our agency blog - How to build your brand on social using brand codes https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/1600161275696-5VL1GJF0GOF19EJ6YVHV/Heinz-instagram-feed.png Thinking, insights and ideas on our agency blog - How to build your brand on social using brand codes https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/1600161321354-JI0H23LPVVW8FLS5TMD2/Social-media-brand-codes-distinctive-assets.jpg Thinking, insights and ideas on our agency blog - How to build your brand on social using brand codes https://www.wearebottle.com/blog/the-3-key-ingredients-for-digital-pr monthly 0.5 2024-02-01 https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/1597309753208-E2KKE905KT95AHYEX9EZ/Illustration+of+a+segmented+liquid+bottle+in+Bottle+branded+colours Thinking, insights and ideas on our agency blog - The 3 key ingredients for digital PR https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/1597310879844-V73VN3UYI7XFR6T1CDGD/Audience+Need+text+break+image Thinking, insights and ideas on our agency blog - The 3 key ingredients for digital PR https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/1597310968204-A84Y29YFYQFDWK3PKD8H/Onsite+content+text+break+segment Thinking, insights and ideas on our agency blog - The 3 key ingredients for digital PR https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/1597310990672-06YPU956FOQQPYW0Q12N/OffsiteStories.jpg Thinking, insights and ideas on our agency blog - The 3 key ingredients for digital PR https://www.wearebottle.com/blog/how-to-do-experiential-for-digital-pr monthly 0.5 2024-04-17 https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/1596185092074-RS5SW4F7MUJOR0UXW37N/Particle+audio+visualisation+on+a+green+laptop+screen Thinking, insights and ideas on our agency blog - How to do experiential for digital PR https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/1596113728013-DWLBM2J4JW8Z2YLVVFJB/Emoji-Table.jpg Thinking, insights and ideas on our agency blog - How to do experiential for digital PR https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/1596114218216-MF8GAUS01HMPA6VT8579/manboobs.jpg Thinking, insights and ideas on our agency blog - How to do experiential for digital PR https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/1596114330967-8FWHEI2KGOUYSV4KA03F/Irn-bru-map.jpg Thinking, insights and ideas on our agency blog - How to do experiential for digital PR https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/063fbf74-85b0-45e7-b7c4-7f6de073bb31/axa-soundasleep.jpg Thinking, insights and ideas on our agency blog - How to do experiential for digital PR - The Surprisingly-Sensory AXA: Sound Asleep Simple, Concrete, Current We made a few digital stories for sleep, for AXA. This (Drum award-winning) one pitted a human-composer against the AI machine-learning bots to see who could make the best lullaby (from the same library of samples). Experientially, audiences got to try both (and also judge which was made by robots). Simple (sleep = lullaby), concrete (we really did get a composer, and AI musicians to make it), and current (AI stories just fly). https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/0b80c0d1-84d6-43e7-8ceb-219c9cbec935/GNUF-diceroll.jpg Thinking, insights and ideas on our agency blog - How to do experiential for digital PR - The Outdoor-Drama-Indoors GNUF Dice roll Simple, Unexpected, Concrete Make something small (dice) into something massive (dice so big you need a helicopter to carry them, and a mountain to roll them down). The simplest form of gambling becomes a grand stunt, only consumable via video content, concreteness is added when you see the struggle (plan changes, drama). And participation because you were able to bet online in realtime. https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/9d6a0f4e-bc20-465b-9866-afdc9d6c136b/letitout.jpg Thinking, insights and ideas on our agency blog - How to do experiential for digital PR - Let it out! Inspired by Iceland Simple, Concrete, Shareable Not the first tourist board to take at-home audio and broadcast it into the wilderness, but beautifully executed and on-point for our clamped-down covid-era angst. Ad-quality hi-production video, with great web design for interaction. (we like to think we might’ve ‘inspired’ this one with the CABA soundproof booth called the Venting Machine that also turned screams into coffee). https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/d5d36360-49e2-4143-bbf9-21c1ed858d90/dove.jpg Thinking, insights and ideas on our agency blog - How to do experiential for digital PR - The Heartbreaking-Reveal Dove Real Beauty Sketches Unexpected, Credible, Stories Canon did something similar with their Decoy idea, but Real Beauty Sketches from Dove is one of the best for emotional gasps as the FBI sketch artist contrasts women’s self image with the beautiful perception of others. https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/de4c4298-bf3c-4218-9c0b-2348bdaefc0b/antiagin.jpg Thinking, insights and ideas on our agency blog - How to do experiential for digital PR - The Product-is-Proof Warner Leisure: Anti Agin Concrete, Credible, Current Taking an abstract idea and giving it physical form worked for KFC gravy candles and this one, by us again. Gin was the spirit of revival, and older people were able to feel footloose and young again when they visited Warner Leisure hotels, so we made a gin with Anti Agin(g) properties. https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/1c0ac136-2399-42c8-b65c-3771bccede69/grazed-on-greatness.jpg Thinking, insights and ideas on our agency blog - How to do experiential for digital PR - The Take-Your-Time MJ Bale: Grazed on Greatness Unexpected, Credible, Concrete, Stories Slowing something down adds concrete-ness, it’s a sensory detail that shows incredible care. So when Australian tailors MJ Bale grazed sheep on the grass of their historic cricket ground, that (much) later would be shorn for the wool for the cricket team’s suits. Well. Nothing woolly about the emotional intensity. https://www.wearebottle.com/blog/coronacast monthly 0.5 2024-04-17 https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/1591348675257-QQ18MF6EDAEKFPELBJO2/coronacast1-june5.jpg Thinking, insights and ideas on our agency blog - Coronacast https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/1591349159682-3G3EB5XTMDEXDS5TS6WV/values-hold-true.jpg Thinking, insights and ideas on our agency blog - Coronacast - The value of values That’s what we think we’ve learned (or been reminded of) most. Human values, and brand values, are surprisingly enduring through the things we see as big disruptions. That’s why keeping your promise is the source of enduring connection. https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/bc5474ff-4302-493e-b574-ba4d808edfcd/2710922.main_image.jpg Thinking, insights and ideas on our agency blog - Coronacast - Bridges and Fridges You could say - when in the midst of a crisis - there are two types of humans. ‘Bridges’ will lay down across the burning chasm and help others to safety. ‘Fridges’ will coldly shut the door and their light goes out. Brands are empowering; they act as connections, signposts and tribal bonds. Brands shouldn’t be fridges (unless they’re Zanussi). https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/1591349377286-0OS75MEVD2WRVH21HOOZ/bill-bernbach.jpg Thinking, insights and ideas on our agency blog - Coronacast https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/1591349454874-DZLY71141T2JDQQV2G7S/google-trends-slack-zoom-skype.jpg Thinking, insights and ideas on our agency blog - Coronacast https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/1591349509703-S2SHQ32Q0K5FM3LDPVLT/covid-staycations.jpg Thinking, insights and ideas on our agency blog - Coronacast - Travelling unravelling Like there’ll undoubtedly be more staycations this year, but really we still crave a trip to Paris or a fortnight in Cancun. https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/1591349558207-F7YZV07DGJBS9GM8EC2G/google-trends-staycation.jpg Thinking, insights and ideas on our agency blog - Coronacast - We might say in surveys like this, from Global Web Index, that we’re planning staycations - but the google searches for staycation haven’t exactly spiked. It shows a reluctance to accept that option, we think. https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/1591349585296-HZYVZS2JSDKZFGVI6FCJ/google-trends-how-to.jpg Thinking, insights and ideas on our agency blog - Coronacast - How-to be helpful It has been our watchword to brands throughout this time. Our collective need to have questions answered, to be shown ‘how-to’ has always been high, it just got a little higher in these last twelve weeks. https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/1591349636612-UWOMB2IJRMW8ISNWNBUD/john_deere.jpg Thinking, insights and ideas on our agency blog - Coronacast - Branded content is at least as old as The Furrow (by tractor brand John Deere) and the Michelin Guide. Brands that created helpful stories that people valued, and made them a little more inclined to prefer their products. If you’ve been helpful - solving problems, answering questions, giving people a laugh or some much needed mindfulness - then don’t lose the habit. https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/1591349683205-43OH4MOZV8L6KJAD8PCT/Goodwill.jpg Thinking, insights and ideas on our agency blog - Coronacast https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/1590745107416-7TOE9JM13YC76ZELJSVY/coronacast1-march20.jpg Thinking, insights and ideas on our agency blog - Coronacast https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/1590745518825-C7J423C9FU1P1JFFBR4X/image-asset.jpeg Thinking, insights and ideas on our agency blog - Coronacast - Even though Barnard Castle has a Specsavers branch, it’s worth noting that there are app-based eyesight tests available, so maybe try those before jumping in your car with your family and heading to a popular tourist spot to check if your vision is okay. Keeping with the health theme, are you a Stroller, a Spinner or a Scroller? https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/1590745762668-6RV3Y2QHZQ55GQ3AHMWP/Coronacast_29+May_2.jpg Thinking, insights and ideas on our agency blog - Coronacast https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/1590746079068-C6VXJMMVS8ZXY92YLCGU/Coronacast_29+May_3.jpg Thinking, insights and ideas on our agency blog - Coronacast - ...Spinners… We’ve talked about the lockdown fitness trends behind bikes already (coronacast #10) so it’s no surprise that the shouty, much-parodied, indoor bike phenomenon of Peloton has upped its cadence. https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/1590746319226-HVOPVGF2PLYL3JNYOA7N/Coronacast_29+May_4.jpg Thinking, insights and ideas on our agency blog - Coronacast https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/1590746704014-R60YYCK3HHIQUREPOB1C/Coronacast_29+May_6.jpg Thinking, insights and ideas on our agency blog - Coronacast - And Pinterest publishes great insights from the platform. It has shared its 4 Stages - suggesting we’re at ‘Escapism and Optimism’, beginning to look forward ‘restlessly’. “People are really hungry, almost on a deep psychological level, to be able to plan and take back tomorrow. We’re seeing an unbelievable resurgence in planning for summer parties and Christmas – because these events are going to have more meaning than ever,” according to its global chief marketing officer Andréa Mallard. https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/1590747454099-I6LD8EHYH68OBEK8ADAO/Coronacast_29+May_7.jpg Thinking, insights and ideas on our agency blog - Coronacast - We’re all Callers All of the video call platforms continue to grow, and battle for dominance in what will undoubtedly remain a lasting habit, long after the Peloton has become a post-lockdown clothes horse. By most standards, Zoom looks to be the current winner, growing from 10 million to 200 million participants in the 4 months from December 19 to March 20, and replacing ‘Skype’ as the byword for video calling. https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/2dbe0dc6-3010-4a19-af69-42fe95ea10b6/Coronacast_29+May_8.jpg Thinking, insights and ideas on our agency blog - Coronacast - The battle for the virtual workplace could still see others, like Google Meet and Workplace, by Facebook, grow their imprint. It's playing catchup with Slack - but by launching connected hardware innovations like Facebook’s Portal and Oculus it could help bring a certain tangibility to the intangible experience of working apart - if we can get used to collaborating with colleagues in a VR headset. https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/1590747636586-HLFD5UN4ROCRVAHX3LD6/Coronacast_29+May_9.jpg Thinking, insights and ideas on our agency blog - Coronacast - Breathalysers And finally, let's end with some lo-tech analogue innovations. Of course Brewdog have been quick to highlight recent shortcummings by launching their own brand of short-sightedness and tall-tale inducing IPA. https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/1590747927329-UA1I1QU3W21CVEOVPDG5/image-asset.jpeg Thinking, insights and ideas on our agency blog - Coronacast https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/1590748128526-7V20UBL3UP3WMXWDFFUB/image-asset.jpeg Thinking, insights and ideas on our agency blog - Coronacast https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/1590138306237-429T74ZDNP875Z6TG4R3/coronacast1-22may.jpg Thinking, insights and ideas on our agency blog - Coronacast https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/1590138428062-ET3NEGH89R5P2EUZTFFP/ikea-home-forts-designboom-001.jpg Thinking, insights and ideas on our agency blog - Coronacast - Huddles and Cuddles IKEA man is always busy and those instantly distinctive instructions have been reassembled into lots of parodies. (One of them was IKEA’s own April Fool which offered completely blank pages for all the blokes who think they don’t need instructions.) Now for the playful cocooners in lockdown, they’ve given us instructions for making forts from (IKEA) furniture. It’s a perfect brand-personality-meets-topicality idea. https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/1590139252790-JPQBGULAJ9HWAVC3MR4H/cuddle-curtain.jpg Thinking, insights and ideas on our agency blog - Coronacast - One that they might’ve wished they’d come up with is this: the cuddle curtain. Cute and lovely DIY solution that has had the kinds of media and social shares that any brand would be delighted with. See also: homemade Lego beehive (we’re on-record as honeybee obsessives here, especially now we’re working with the Rowse brand team.) https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/1590139584537-0917W8X4GXACL5R929KR/strivers-slobs.png Thinking, insights and ideas on our agency blog - Coronacast - Slobs & Strivers All of those are very striver-y ideas, for people trying to make the most of the lockdown situation. The bad news - according to some analysis by social listening platform Pulsar , is that there was a swing to slobbishness sometime in April. That’s when 20% of us quit pretending we could hustle our way through, and swapped jeans for elasticated waistbands. https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/1590139628289-8PVBXWI6S1NHB0KQY3DW/google-trends-smart-casual-2020.jpg Thinking, insights and ideas on our agency blog - Coronacast https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/1590139668691-8LRER2HC45J9R419FA6S/google-trends-bicycle-2020.jpg Thinking, insights and ideas on our agency blog - Coronacast - On your bike One thing that’s set to be a bigger feature of post-lockdown #newnormal is the bike. Sales are right up, and Sadiq Khan is putting new measures in place for London to be friendlier to the two-wheelers. E-bikes are making cycling even more popular for all ages and abilities, as our own pre-covid cycle trends showed. https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/1590139723087-LRS09MI4ONEMDUTO5K8T/google-trends-electric-bicycle-2020.jpg Thinking, insights and ideas on our agency blog - Coronacast - Still, for all the innovation, the biggest breakthrough would be a cure for helmet hair. We suggest a collaboration between L’Oreal, Boots, and maybe Toni & Guy if you’re listening. https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/1590139888824-FMF9660YM3EWITK1I4WW/how-the-light-gets-in-2020.jpg Thinking, insights and ideas on our agency blog - Coronacast - Events And finally, a shout-out to the strivers who want to to keep themselves working out in the brain gym. Lots of festivals that might have been totally cancelled have switched to online music and talks. Most famously the wonderfully literary Hay Festival, and if we could give a recommendation then this weekend is also Hay’s little fringe festival called How The Light Gets In. Full of ideas, great speakers like Daniel Kahneman and Steven Pinker, normally we find ourselves ducking from tent to tent usually in Welsh rain and mud. This year, we can strive, and still enjoy a little bit of Pringles-on-the-sofa-time. https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/1590139857964-RSXYITUUIOHM32WMRGIZ/how-the-ligh-gets-in-2020-2.jpg Thinking, insights and ideas on our agency blog - Coronacast - Unfortunately, you won’t get to meet some of the classic British Festival stereotypes that we observed at Wilderness on our Bottle excursion all those moons ago when we were able to hang out and have fun as a team. https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/144d3528-a800-4b8d-95c8-131252096201/stay-home-build-fort.jpg Thinking, insights and ideas on our agency blog - Coronacast - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/1589530832421-MJTE7N15VOGAD4AJASIH/coronacast9-15may.jpg Thinking, insights and ideas on our agency blog - Coronacast https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/1589531321837-HLHHJBWMAB75L4R1R47H/visit-your-gran-stay-alert.jpg Thinking, insights and ideas on our agency blog - Coronacast - Say what? After much comms industry praise for the clarity of ‘Stay Home...’ there’s been a collective howl of WTF surrounding “Stay Alert…”. Matt Lucas delivered his lovely but agonisingly on-point parody of Boris. Olaf Falafel gave us this [click to see the full animated randomiser in action and choose your own fave]. And Mark Ritson pounced with his own brand of whoop-ass to lament the absence of anyone from our industry’s expertise. https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/ede2c904-d49f-4486-9b1c-3c77402ca6ad/dont-mess-with-texas-500.jpg Thinking, insights and ideas on our agency blog - Coronacast - Don’t mess with the NHS For behaviour change, for health and safety messages, for bold clarity, you still need to think ‘audience’. Protect the NHS is active - sounds like we’re doing something (by doing nothing, just staying at home.) And we all (pretty much) love the NHS. Thinking about the audience made the ‘Don’t mess with Texas’ campaign a behaviour-change winner. After the failure of years of efforts to persuade, shame, cajole or bully young Texan (men) not to throw trash out their windows on the freeway, someone thought about their motives. One of which was a fiercely protective (and macho) stance about their own Lone Star state versus the rest of the US. Turning the anti-littering message into something the audience themselves might say to an outsider, gave those same dudes a mantra that switched their own behaviour. https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/33f068ed-22fc-4772-94ef-1949a9223fae/clunk-click-every-trip.jpg Thinking, insights and ideas on our agency blog - Coronacast - We’re talking to the elephant, not the rider. The elephant is the emotional, instinctive, fight-or-flight part of our brains. You can try persuading the rider with lots of rational facts and figures, but if the elephant doesn’t want to change direction, it’s not gonna. Doesn’t mean the message has to be dumb. Just has to press some of the oldest instinct-buttons we’ve got. Make it rhyme, so it sticks. Clunk-click-every trip (unfortunately now dominated by the view we have of the messenger, Jimmy Savile) is thought to have saved 50,000 lives. https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/1589531426621-9HDGD69K771AL9BCJFWV/dumb-ways-to-die.png Thinking, insights and ideas on our agency blog - Coronacast - ‘Dumb ways to die’ took South-Park-meets-Itchy-and-Scratchy animations and added a jaunty soundtrack that - in a similar way to ‘Don’t Mess with Texas’ - made Australians rethink their behaviours with classic Aussie gallows-humour. We think the new phases of covid-messaging would do well to heed some of these lessons. https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/1589531446103-Y7M06SVP7JZW999J2YRT/furlough-meaning.jpg Thinking, insights and ideas on our agency blog - Coronacast - Old wine in new bottles Messages, and words themselves, are so important that it takes craft, and thought, to make a few of them work hard. We’re curious about the use of the (old) word ‘furlough’. A word that was little-used (in the UK) and much more commonplace in the US. Yet it was chosen for the name of the scheme here. https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/1589531475725-8W8T3WV77UNSJEPBYIF0/layoff-furlough-chart.jpg Thinking, insights and ideas on our agency blog - Coronacast https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/1589531536319-EQF67XJ71UY9X040U6RF/kantar-millward-brown-1-message.jpg Thinking, insights and ideas on our agency blog - Coronacast - “It’s the economy, stupid.” Bill Clinton, articulate and erudite, was warned by his team on the value of brevity, clarity, simplicity with this now-famous phrase. They hung it in his 1992 presidential campaign headquarters in case Bill was tempted to stray *ahem*. https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/306aaa18-6a52-475f-a863-a8e83bdcb5f9/sins-against-syntax.jpg Thinking, insights and ideas on our agency blog - Coronacast - Sins against Syntax And as a final word, let’s remember that it pays to be a grammar-nerd when you get it wrong, like this. https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/1589531688502-XOD0NK05MP86UOH6YYF1/emojis-stay-home-protect-nhs.jpg Thinking, insights and ideas on our agency blog - Coronacast https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/1588845186066-LMNC3LXKTXGMD7E4BK6G/coronacast8-7may.jpg Thinking, insights and ideas on our agency blog - Coronacast https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/1588845658609-N7Z4YDR2L29CHW1V5P7A/heinz-ketchup-puzzle.jpg Thinking, insights and ideas on our agency blog - Coronacast - Jig-sauce It’s a joy to see a brand taking hold of our trend data (see coronacast #3 for the surge in traditional games) and finding a way to bring some playful connection between their distinctive attribute and a mini-phenomenon during lockdown. Here’s Heinz, who for years (like Guinness) have been making a virtue of good-quality equals slowness...offering the world their 570 piece jigsaw that’s completely tommy-k-red colour. https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/1588845748902-YEW06KJ024BDBIVN8SNH/thesun-egg-mcmuffin-recipe.jpg Thinking, insights and ideas on our agency blog - Coronacast - More (Secret) Sauce The other trend of brand-help is to give away their recipes...like the guys at Toast Ale for one, helping reduce food waste by turning stale bread into beer. McDs have ‘revealed’ the ‘secret’ of the Egg McMuffin (nice headline The Sun) and Wagamama have given away their Katsu secret-sauce in a new how-to video. We’re pretty sure that one is in the Wagamama cookbook that’s decorating the kitchen shelf but that’s not the point. It’s thoughtful, engaging, most of us will probably never do it but we like and share it and we might put them top of our list when we can go back to what we used to take for granted… slurping noodles as the kids threw crayons. https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/1588845780937-BJKV71U2EVDTTSJ3WFET/did-they-help-covid.jpg Thinking, insights and ideas on our agency blog - Coronacast - Did they help? No one is keeping score...or are they? Contrast Hobbycraft with Hobby Lobby in the US. https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/1588845811433-F86DNH90F2PYFFMH75T1/hobby-lobby-not-helping-covid.jpg Thinking, insights and ideas on our agency blog - Coronacast - This is from a site that’s sprung up called Did They Help? - which is trying to do exactly that. It’s crude, simplistic, narrow in sourcing, but it possibly reflects a media-reported scorecard of brands (and people) during the crisis. The takeout? First of all, actually help (which as this shows, is sometimes nothing more than behaving in line with the values your brand has on that tab of the website and in the annual report). Second, communicate your helpfulness. This second thing might seem like anything ranging from humblebragging to virtue-signalling, but in fact it’s an essential part of the BE-DO-SAY trio of value-driven value-creation. Create positive stories of your authentic actions, and you rack-up brand value (or de-merits, like here). https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/1588845834633-ZSA0GAHTWOX8SQGQCO7O/podcasts-google-trends-covid.jpg Thinking, insights and ideas on our agency blog - Coronacast - Pod help us Podcasts are still an increasing habit, and one that lots of brands have found a good form of deep engaging content to connect with audiences (and that was before we found ourselves WFH in lockdown). Whether you are creating, or curating your own list of recommendeds, this is a good time to go audio. https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/1588845871087-7R557ZZZNB3RDWR5IWLN/2-minutes-of-zen-podcast.jpg Thinking, insights and ideas on our agency blog - Coronacast - We like the examples where brands have taken an adjunct to their product and made a podcast that communicates their values and beliefs. Slack have got their Work In Progress podcast. Zendium toothpaste have created little 2 minute podcasts (to accompany the two minutes of brushing we should all do). Curating lists and publishing your choices says a lot about your brand, even without you investing in making a podcast of your own. Here’s the grown ups at the FT with their top picks for lockdown listening. Compare and contrast with The Spectator and The Independent (clue: the Indie has fewer right-leaning comedians and satirists than the Speccie). What would your brand’s curated list sound like? And see our own lessons on making a branded podcast, here. https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/1588845897781-0CWZYZRH4LALIMMENLRE/emojis-stay-home-protect-nhs.jpg Thinking, insights and ideas on our agency blog - Coronacast https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/1588261400693-CP6K76L0VSZJ9HUAQ5Z3/coronacast7-may1.jpg Thinking, insights and ideas on our agency blog - Coronacast https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/1588262058898-QST3HHNM7UENAVLH7DGR/covid-pie-chart.jpg Thinking, insights and ideas on our agency blog - Coronacast https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/1588262100551-GP01OP4Y3MO6OFJOT7EW/Pre-post-covid+demand3.PNG Thinking, insights and ideas on our agency blog - Coronacast https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/1588262137932-ULEAA9QKXNYWYAQ9LX1F/apple-maps-mobility-global.jpg Thinking, insights and ideas on our agency blog - Coronacast - Where to? We might not be travelling and commuting (much), but there are signs that we’re thinking about it more. Apple Maps have shared their data on ‘routing requests’ - the amount of ‘searches for directions’ we’re making. And although it inevitably dropped steeply, globally, in early March, those searches are slowly rising again. https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/1588262167501-E1KQOL9WDCFM6X55HZM7/apple-maps-mobility-manchester.jpg Thinking, insights and ideas on our agency blog - Coronacast - Looking at the city level (there are only a few big-city choices to look at) you can see that in Manchester ‘walking’ and ‘driving’ are starting to uplift (but public transport not so much). https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/c8676e5a-5f1f-4a21-a5b9-bb80bd677968/london-ny-2.jpg Thinking, insights and ideas on our agency blog - Coronacast - Clicks from the sticks Anecdotally, we might be finding or hearing signs that the internet itself is straining under the weight of demand. In practice, say the experts at Cloudflare, it’s doing just fine - it’s more likely to be that the more we use the internet, the more we notice its glitches. Cloudflare also has data on where we’re connecting from. Its maps show the exodus from city centres to the ‘burbs. This map of London shows the change in daytime internet usage between Wednesday, February 19, and Wednesday, March 18, before and after large numbers of people started working from home. Red shows a decrease in internet use, surrounded by rings of green, indicating an increase. https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/1588262292421-7U1KXE5EC3H66GMKNEYG/steam-charts-covid.jpg Thinking, insights and ideas on our agency blog - Coronacast - Zoom in Tech Online video, we’re all at it like never before - more people started using Zoom in the first two months of 2020 than in all of 2019. https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/1588262352962-46TQU0QQKVAMCVNJXH5C/_111650956_airpollution-nc.png Thinking, insights and ideas on our agency blog - Coronacast - Nature Reawakens There’s a mix of effects for the natural world - carbon emissions are down, air quality is up, some areas are rewilding and certain animal species are benefitting. Road deaths are fewer for hedgehogs and other wild mammals. At the same time, we’re gardening more (but lawnmowers also cut-down the dandelions, an early source of pollen for our fave wildlife species - the honeybee.) One of the lesser known facts may be that bees use smell to detect pollen sources, so air quality improvements also help them find the flowers. https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/1588262323591-C175RNRKF1PUNV76X3NJ/rowse-instagram-bottle.jpg Thinking, insights and ideas on our agency blog - Coronacast - “We are really excited about working with Bottle to raise awareness of our Hives for Lives initiatives. It’s a scheme we are very passionate about and we believe Bottle is the ideal partner to help us amplify communications around this important issue and build our digital footprint. We were really invigorated by the Bottle team’s understanding of our goals, their creativity and passion for our campaign. They have strong credentials in digital, and we are looking forward to putting the plan into action.” https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/1588262386659-TS0ZEEYSHBHV9XCSPVGA/Emojipedia-Page-Views-Since-July-2019-2.jpg Thinking, insights and ideas on our agency blog - Coronacast https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/1588262656751-9SU2NUAC7XWN7OLFNUJA/emojis-stay-home-protect-nhs.jpg Thinking, insights and ideas on our agency blog - Coronacast https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/1587730024044-CCHL54PGV9Z53GS3A331/coronacast6-24apr.jpg Thinking, insights and ideas on our agency blog - Coronacast https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/1587730423964-4I64YPSZNQPQ8ELQH5JK/hottub-covid-googletrends.jpg Thinking, insights and ideas on our agency blog - Coronacast https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/1587730475874-17OL0GT32RIRPA07IR2M/boisdaleneedsyou.jpg Thinking, insights and ideas on our agency blog - Coronacast https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/5560300b-f47e-4427-9bce-37ea9594a8e4/firstclassflightlivingroom.jpg Thinking, insights and ideas on our agency blog - Coronacast - Fly me to the living room Some airlines are getting a bad rep (although it’s completely consistent with Ryanair’s persona to be a doggedly cost-conscious and cost-cutting outfit, it’s more jarring for the Virgin brand to see Sir Richard looking for bailouts). We liked this switcheroo from previously unknown Russian airline S7 who is offering air miles for people to stay at home. In order to get the miles, you will have to be a member of the airline’s loyalty programme, and click the dedicated “I’m home” button every day. And we love this TikTok trend to stage your own first-class flight from the discomfort of your own laundry room. https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/1587730550849-T680IFAX4WQ76KK6ICQ9/learninglanguages-covid-googletrends.jpg Thinking, insights and ideas on our agency blog - Coronacast https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/1587118567514-IYAX3UTNO5914ZGA7LOF/coronacast5-april17.jpg Thinking, insights and ideas on our agency blog - Coronacast https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/7875aa9e-e486-4ceb-965d-f9ad55572457/influencer-covid-latermedia.jpg Thinking, insights and ideas on our agency blog - Coronacast - Locked down, likes up Most of the time, working for brands, we’re looking for influencers who strike a balance of aspiration and inspiration, choosing the degree of campaign goals between the mega-influencers’ reach, and the micro-influencers’ engagement, with a level of authenticity that still means they’re #relatable. With time spent on social channels spiking during #stayathome, the influencer tactic is potentially even more valuable for brands who plan to invest in their continued relationship. https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/1587119131328-XD8IDJUXIMNTEVOZ612C/googletrends-how-to-make-bread-covid.jpg Thinking, insights and ideas on our agency blog - Coronacast - Breadmaking & circus tricks Influencer-default is positivity and optimism, which in this lockdown period is reshaping to mildly self-reflective, sanity preservation techniques and nostalgia. But some influencers are pivoting better than others. Many are asking their followers for the steer - do they want escapism or reality? https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/1587119154335-UXZGC5SF99TUYH1WSBGN/googletrends-how-to-juggle-covid.jpg Thinking, insights and ideas on our agency blog - Coronacast - The replies swing in both directions; it turns out that we want entertainment and pranks - and we want lessons in how to cope, and how to cook. As Juvenal (Ancient Rome’s version of a meme-creator) said two thousand years ago: we want bread, and we want circuses. https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/1587119265551-GU4O03U7SM1BKJSWKTAE/loganpaul-covidiot.jpg Thinking, insights and ideas on our agency blog - Coronacast - Covidiots And then there’s @loganpaul. It is his job to be an idiot, so we shouldn’t be surprised. Still, even by his standards... https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/1587119378730-MGG5AGT0KBVENA7QNYSE/tom-moore-bbc.jpg Thinking, insights and ideas on our agency blog - Coronacast https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/1587119433472-P4K163KNIN605ZFNJXK4/SABINNA_WFH_2-0623-e1586333323196.jpg Thinking, insights and ideas on our agency blog - Coronacast https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/1586438634254-H0X8X9SPAV3LNQW3E2BT/coronacast4-april9.jpg Thinking, insights and ideas on our agency blog - Coronacast https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/1586439350038-TIRQMSGQTU2KWGXU23N5/social-media-lockdown-graph.png Thinking, insights and ideas on our agency blog - Coronacast - Check your assets We’ve reviewed and adapted the story plans for all our clients’ social channels, developing fresh help content and playful entertainment and distractions from the relentless news of covid. The graph is just one of our client accounts and shows the dramatic shift in reach and engagement if you get things right. https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/1586439466954-830DMT4NZWB0M1TGGAR5/cocacola-twitter-covid.jpg Thinking, insights and ideas on our agency blog - Coronacast - As you review your opportunities to be engagingly helpful as a brand, Coke did a simple thing. One of their assets is their reach - in social - and so they’ve generously given it over to causes and charitable groups (Coca-Cola is all about sharing, right?). The fizzy drinks giant has turned over Twitter, Facebook and Instagram to outside organisations including the American Red Cross, Boys & Girls Club, Feeding America, Salvation Army. The channels “have large audiences and we felt the Coca-Cola brand could use its reach to help and support communities and organizations,” a Cokeswoman-spokeswoman said. https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/1586439614668-L2UC0NUAJ1Q8C8XVM00M/pg-distancedance.jpg Thinking, insights and ideas on our agency blog - Coronacast https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/28f87a1d-0c3a-4c73-ac40-b3109baef785/starbucks-distance-logo.jpg Thinking, insights and ideas on our agency blog - Coronacast - Changing identity Lots of brands (or just guerilla creatives) have been bringing the distancing message into their identities, as the Audi rings move apart and the Colonel leaves KFC to fry chicken from home, so we’ve taken our own lightning bolts - the three teams who work to catch lightning in a bottle, and given them a our own #stayhomesavelives gif. https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/1586439757086-1ANQNOJCVZATG2I1X3U7/Lightning-distance.gif Thinking, insights and ideas on our agency blog - Coronacast https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/1586439807071-0K2WBOE2GB3YF7NCE6UQ/time-looking-at-exponential-graphs.png Thinking, insights and ideas on our agency blog - Coronacast - Where’s the charts? We’ve been a little light on the graphs this time, so here’s one that says it all. https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/1585835380181-OHE22DG86B0M8LWYEB8C/coronacast3-april3.jpg Thinking, insights and ideas on our agency blog - Coronacast https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/1585837321102-2WPBCOGNLEYQ676XS4FT/covid-19-5-changes-to-broadcasting.jpg Thinking, insights and ideas on our agency blog - Coronacast - Read (watch, stream, share) all about it What’re we doing more of? The news. Who would dare be Anti-Auntie after this? All news consumption is up, hugely, and across all age groups (although the mix of sources does vary). BBC, Sky and The Guardian are judged the most reliable, in a recent Covid-related survey by Havas Media. 49% of respondents said they are watching more live TV because of the virus, 40% said they are visiting social media more, 32% said they are reading newspapers more often, with 29% of 18 to 24-year-olds and 31% of 25 to 34-year-olds increasing their consumption of newspaper brands. https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/1585837385929-F10YNJI6VJZS5EQAYAJL/coronavirus-print.jpg Thinking, insights and ideas on our agency blog - Coronacast - What we’re all doing less of: Part one Print - the actual newsPAPER - is under threat like never before. We’re not picking up the Evening Standard at the tube station (they’ve cut their distribution by a third and started delivering to doors) and Time Out has gone online-only and rebranded for now as Time In. https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/1585837643829-2MZP92YJS0AXP5RW8E7C/the-guardian-a-force-for-change.jpg Thinking, insights and ideas on our agency blog - Coronacast - At Bottle we’ve long acknowledged that audiences’ reading habits have undertaken a huge swing to online - that’s part of why Digital PR is our thing - but we are acutely aware that good journalism has to be funded, somehow. License fee, subscriptions, advertising spend, and paywall...we gotta pay for what we value. https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/1585837698193-0YDQMGULYJ88RDBN8GJK/coronavirus-trends-crochet-sudoku-jigsaws.jpg Thinking, insights and ideas on our agency blog - Coronacast - Home is where the chart is What else are we doing more of (based on searches, anyway)? Jigsaws. Home entertainment has definitely boosted Netflix box sets and online gaming. It’s also got us going old skool for board games and traditional puzzles. Faith Popcorn has long forecasted the mega-trend of ‘cocooning’, well now that’s gone to a whole new level. You might not be in the knitting-market, but you can think of traditional pastimes and how they relate to your brand, like book clubs and readings? https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/1585837909346-I6SBU7IQCGCYNFO4ATUW/Jonathan-amos-tweet.jpg Thinking, insights and ideas on our agency blog - Coronacast - Be useful: help other people be useful Brands and organisations are offering audiences lots of playful opportunities to get creative. We love this one from The Getty Museum. And some of us are looking for ways to be useful as well as creative. Another version of volunteering is Citizen Science. It’s a good time to think about giving audiences a task that benefits scientific progress - charities like Cancer Research UK, and bodies like NASA often use the power of the crowd this way. @ed_hawkins has seen a surge in volunteers for the #rainfallrescue project. https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/1585838102104-ZMW9FFTKNED7KBP0H4ZQ/traffic-growth-decline-chart-covid-19.jpg Thinking, insights and ideas on our agency blog - Coronacast - What we’re all doing less of: Part two For lots of sectors, organic traffic is down - between 10-20% down. Now this chart, from Neil Patel is global traffic, and broad-brush, but it paints a picture that we’ve seen ourselves too. A few sectors - food for example - are seeing a rise. And one of our clients, selling pet food online - has seen a 30% uplift in traffic. https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/1585838156749-TVKP05AWOPTB3X9RSWA4/war-on-coronavirus-soap-is-hope.jpg Thinking, insights and ideas on our agency blog - Coronacast - Rhymes of the times It kinda went out of fashion for a while - the rhyming brand line. Do we hear “Do the Shake N Vac and put the freshness back” and just snigger? “For mash, get Smash” - is that soooo ‘okay Boomer’? Times like these bring a sharp focus on the need for snappy, catchy messages - whether it’s for public safety or for brands. And there’s lots of evidence that a good old rhyme makes a message not just more memorable, but also better understood. Some of our faves are here on insta, taking the classic visual style of WW2 propaganda posters, and nailing it with a rhyme. https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/1585744618111-6UAL90QE8IJPYYL67LZG/coronacast2-march27.jpg Thinking, insights and ideas on our agency blog - Coronacast https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/1585744739371-EMULB1C5DVIC3MQBXGPT/coronavirus-chart-changes.jpg Thinking, insights and ideas on our agency blog - Coronacast - Stay engaged People are spending more time - much more time - cocooned at home, and checking social and news media. https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/1585744802106-VGKF3UN3IV3BYUE8XEZK/coronavirus-tweet-davetrott.png Thinking, insights and ideas on our agency blog - Coronacast https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/1585744844760-Z2ZK0G7D7GRY10GREUKH/covid19-brands-love-hate.jpg Thinking, insights and ideas on our agency blog - Coronacast https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/1585744921931-I4YPNAU2AUEJ2MXA5I3Z/coronavirus-psa-meme.jpg Thinking, insights and ideas on our agency blog - Coronacast https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/1585744935734-Z13L024MX0XIR1P9NG70/coronavirus-meme-trial.jpg Thinking, insights and ideas on our agency blog - Coronacast https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/1585744483721-E7ASCM3MKXS9V9YO3PDI/coronacast1-march20.jpg Thinking, insights and ideas on our agency blog - Coronacast https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/1585743233720-RN9Z1IMSJIMOIJ27D8M2/coronavirus-daily-rituals.png Thinking, insights and ideas on our agency blog - Coronacast - Social media Overall, we’ve seen a big increase in social engagement - ad spend and boosting budgets are going further than usual. This is particularly apparent for our clients who target the older demographic who are now in week two of isolation. Positive stories, help content and ‘community spirit’ is the current approach and working very well. General trends 165k #coronamemes 31k #coronavirusmemes on Instagram One of our favourites on Twitter: https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/1585743298557-W2KVQSL2T7251MXSTROD/coronavirus-social-listening.jpg Thinking, insights and ideas on our agency blog - Coronacast - Social listening calculates 1.9m mentions of Corona Virus in the last 30 days (excluding retweets). This emoji cloud taken from the last 7 days. The ones to the left are older ‘fading’ topics, and the ones closest to the right are trending now. I suspect that by next week, we’ll see a lot of children emojis as the kids are home too. https://www.wearebottle.com/blog/covid-eo-content-how-creativity-carries-on monthly 0.5 2026-01-20 https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/1585642486744-7508F3QIX42MO385TEOX/covidcontent.gif Thinking, insights and ideas on our agency blog - COVID-eo content: how creativity carries on https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/1585642852016-RRE611OR9E3D6GJ4KAX2/Screenshot+2020-03-27+at+09.40.09.png Thinking, insights and ideas on our agency blog - COVID-eo content: how creativity carries on - Home studio There are many ways that products and scenes can be shot in our home studio by experimenting with different lighting, surfaces and props. This can also be combined with stock photography and Photoshop to get the exact result we’re looking to achieve. https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/1585644455558-7J9OQMM9CY58KUE8KQMN/Screenshot+2020-03-27+at+09.51.35.png Thinking, insights and ideas on our agency blog - COVID-eo content: how creativity carries on - Original artwork Our designers can also create original artwork and illustrations through Adobe Illustrator, Photoshop and AfterEffects. It takes a little bit longer to produce, but the result is 100% original. https://www.wearebottle.com/blog/audience-first-becomes-audience-always monthly 0.5 2026-01-20 https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/1581950478768-BOJ9GE5XZLEHQIYX86PI/Audience.jpg Thinking, insights and ideas on our agency blog - Audience-first becomes audience-always https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/1581959923552-CVNYDPIPPH7FMI7ZOH5Z/Screenshot+2020-02-17+at+17.15.56.png Thinking, insights and ideas on our agency blog - Audience-first becomes audience-always https://www.wearebottle.com/blog/how-screenwriting-and-copywriting-overlap monthly 0.5 2026-01-20 https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/1580313483592-TFSJX683NM6D473EHZOJ/Copywritingandscreenwriting.jpg Thinking, insights and ideas on our agency blog - How screenwriting and copywriting overlap https://www.wearebottle.com/blog/happy-new-decade monthly 0.5 2024-02-01 https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/1578067880192-L8Y2SGZDX66G0R3XT0FL/2020-social.jpg Thinking, insights and ideas on our agency blog - Happy New Decade https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/1578068089767-XOIPK1GKVP229O40AZ1D/Screenshot+2020-01-03+at+16.14.30.png Thinking, insights and ideas on our agency blog - Happy New Decade https://www.wearebottle.com/blog/6-reasons-why-you-should-put-your-website-at-the-centre-of-your-pr-campaigns monthly 0.5 2026-01-20 https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/1574870656061-Z59PSHRJSWE4FZPZF4R6/yourwebsite-social.gif Thinking, insights and ideas on our agency blog - 6 reasons why you should put your website at the centre of your PR campaigns https://www.wearebottle.com/blog/the-champions-guide-to-social-media monthly 0.5 2024-02-01 https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/1573727890151-09JJHT50YT0NQUHK9DVV/SocialGuide_blog.jpg Thinking, insights and ideas on our agency blog - The Champions Guide to Social Media https://www.wearebottle.com/blog/the-value-of-earned-pr-vs-paid-and-how-to-get-an-a-in-earned-media monthly 0.5 2025-07-07 https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/1573119833843-WT9BXBS17ANK6SFQFF0T/EarnedMedia-social.jpg Thinking, insights and ideas on our agency blog - The value of earned PR vs paid and how to get an A* in earned media https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/1573120430395-2MFLPMKOZH8W1BRZ8QE9/EarnedMedia-3.jpg Thinking, insights and ideas on our agency blog - The value of earned PR vs paid and how to get an A* in earned media https://www.wearebottle.com/blog/the-worlds-most-comprehensive-guide-to-linkedin-company-pages monthly 0.5 2026-01-20 https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/1571822290102-IWP6KYBD6ZI4UIDFEX46/LinkedIn-company.jpg Thinking, insights and ideas on our agency blog - The world’s most comprehensive guide to LinkedIn company pages https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/1571749571495-Q95X0MZ96GT683E7T7AX/LinkedIn-chart-1.png Thinking, insights and ideas on our agency blog - The world’s most comprehensive guide to LinkedIn company pages https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/1571750502228-RFH9MCIZK4UZ6862DJWD/LinkedIn-company-example1.png Thinking, insights and ideas on our agency blog - The world’s most comprehensive guide to LinkedIn company pages https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/1571750756973-MA1MQAUZFW80OFL2PXZS/LinkedIn-company-example2.png Thinking, insights and ideas on our agency blog - The world’s most comprehensive guide to LinkedIn company pages https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/1571750947720-QAV1RT6XXTVO479NPGO1/ducks.gif Thinking, insights and ideas on our agency blog - The world’s most comprehensive guide to LinkedIn company pages https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/1571751234446-BDTP55PO15EOPM26HNRQ/Screenshot+2019-10-22+at+13.51.00.png Thinking, insights and ideas on our agency blog - The world’s most comprehensive guide to LinkedIn company pages https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/1571751305374-QZ3C5JXC4B0Y6XW7V48B/Screenshot+2019-10-22+at+13.51.11.png Thinking, insights and ideas on our agency blog - The world’s most comprehensive guide to LinkedIn company pages https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/1571751348470-RTX4110HZX1A80J2ABU3/Screenshot+2019-10-22+at+13.51.19.png Thinking, insights and ideas on our agency blog - The world’s most comprehensive guide to LinkedIn company pages https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/1571751405015-ICEXPSV0A58GX0XFZU7H/Screenshot+2019-10-22+at+13.51.46.png Thinking, insights and ideas on our agency blog - The world’s most comprehensive guide to LinkedIn company pages https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/1571755071574-I6WJUI5UWNICTNXVNZ96/Screenshot+2019-10-22+at+13.51.54.png Thinking, insights and ideas on our agency blog - The world’s most comprehensive guide to LinkedIn company pages https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/1571755120825-XLNQNO0KLYQPFY60CWMP/Screenshot+2019-10-22+at+13.52.03.png Thinking, insights and ideas on our agency blog - The world’s most comprehensive guide to LinkedIn company pages https://www.wearebottle.com/blog/linkedin-profile-tips monthly 0.5 2026-01-20 https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/1568298409359-Y4RSFW6O3MAGN68JNBGF/LinkedIn-optimise-3.gif Thinking, insights and ideas on our agency blog - 10 LinkedIn Profile Tips to Optimise your Personal Profile https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/1568298477644-NLBJ9GS5MFX5X6I750XJ/image1.png Thinking, insights and ideas on our agency blog - 10 LinkedIn Profile Tips to Optimise your Personal Profile https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/1568298502492-M8W3NMDP2LDDXQQ4E7SD/image2.png Thinking, insights and ideas on our agency blog - 10 LinkedIn Profile Tips to Optimise your Personal Profile https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/1568298526399-1WPKT0H5HOA4UT61Q6FI/image3.png Thinking, insights and ideas on our agency blog - 10 LinkedIn Profile Tips to Optimise your Personal Profile https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/1568298551548-8WB7LHDGACX84WN9HUJW/image4.png Thinking, insights and ideas on our agency blog - 10 LinkedIn Profile Tips to Optimise your Personal Profile https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/1568298606209-NRESNTY2KDP98JCRNUUK/image5.png Thinking, insights and ideas on our agency blog - 10 LinkedIn Profile Tips to Optimise your Personal Profile https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/1568298634951-JINGKRA0ZS713KAIWVTZ/image6.png Thinking, insights and ideas on our agency blog - 10 LinkedIn Profile Tips to Optimise your Personal Profile https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/1568298656299-XAC3HX4A27MVUOVW3HJO/image7.png Thinking, insights and ideas on our agency blog - 10 LinkedIn Profile Tips to Optimise your Personal Profile https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/1568298974416-VNZHAIYKQ542V82X2NF3/image8-2.jpg Thinking, insights and ideas on our agency blog - 10 LinkedIn Profile Tips to Optimise your Personal Profile https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/1568298712935-JXKBXPTVRBG8X3OTALR4/image9.png Thinking, insights and ideas on our agency blog - 10 LinkedIn Profile Tips to Optimise your Personal Profile https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/1568298737197-A4QTX9VZC1NGSYUFFYQY/image10.png Thinking, insights and ideas on our agency blog - 10 LinkedIn Profile Tips to Optimise your Personal Profile https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/1568298757895-SWRXQ4UM8L8B9VZJ0WYI/image11.png Thinking, insights and ideas on our agency blog - 10 LinkedIn Profile Tips to Optimise your Personal Profile https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/1568299027641-GJQFPRPZ7S3XDZNR294L/image12-2.jpg Thinking, insights and ideas on our agency blog - 10 LinkedIn Profile Tips to Optimise your Personal Profile https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/1568298805474-8NF29ZVYPLW5ZX8CV392/image13.png Thinking, insights and ideas on our agency blog - 10 LinkedIn Profile Tips to Optimise your Personal Profile https://www.wearebottle.com/blog/the-power-of-regional-pr monthly 0.5 2024-02-01 https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/1565945127402-EQ74OHGR7B41U0VATAI2/regional-blog.jpg Thinking, insights and ideas on our agency blog - The Power of Regional PR https://www.wearebottle.com/blog/steps-to-manage-pr-crisis monthly 0.5 2026-01-20 https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/1565702730442-5GBZKYIOFPC02MASKV14/crisis-blog.jpg Thinking, insights and ideas on our agency blog - 7 Essential Steps to Manage a PR Crisis https://www.wearebottle.com/blog/4-reasons-why-micro-influencers-punch-above-their-weight monthly 0.5 2026-01-20 https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/1565702044823-7PGYKHZ4G3TVZP8S8EN1/Influencers_v01.jpg Thinking, insights and ideas on our agency blog - 4 Reasons Why Micro-Influencers Punch Above Their Weight https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/1565701807008-MA4RN7UW4XPTRKZ3E329/Picture1.jpg Thinking, insights and ideas on our agency blog - 4 Reasons Why Micro-Influencers Punch Above Their Weight https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/1565701881370-RXWJDPOTPC0HE9IL0T2U/Picture2.jpg Thinking, insights and ideas on our agency blog - 4 Reasons Why Micro-Influencers Punch Above Their Weight https://www.wearebottle.com/blog/things-we-learned-making-podcast monthly 0.5 2026-01-20 https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/1564147736240-RXXYPF63AZDFTVR0UL2Y/bottle-podcast-blog.jpg Thinking, insights and ideas on our agency blog - Things We Learned Making a Podcast https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/1564147736343-1JH6V9O6OCTNY8W8ACXL/podcast-stats.png Thinking, insights and ideas on our agency blog - Things We Learned Making a Podcast https://www.wearebottle.com/blog/optimise-your-twitter monthly 0.5 2024-02-01 https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/1564147736078-ENWFDQAZ1FUSZR2GRRPD/TwitterBlog_v01.jpg Thinking, insights and ideas on our agency blog - 4 Tips to Optimise Your Twitter https://www.wearebottle.com/blog/improve_your_instagram_game monthly 0.5 2026-01-20 https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/1565796086127-IVOLOSL2E6ECBTSY2H1M/InstagramTips-blog_v02.jpg Thinking, insights and ideas on our agency blog - 5 Small Tricks To Improve Your Instagram Game In 2019 https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/1564147732340-JUYF8M0SD08M2S9W8G3D/Example1.png Thinking, insights and ideas on our agency blog - 5 Small Tricks To Improve Your Instagram Game In 2019 https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/1564147732140-GYR3AMWUBHKA0OE343E0/Button.png Thinking, insights and ideas on our agency blog - 5 Small Tricks To Improve Your Instagram Game In 2019 https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/1564147732440-I4KHKPG02QSEBWQXB0W6/Example2.png Thinking, insights and ideas on our agency blog - 5 Small Tricks To Improve Your Instagram Game In 2019 Examples of cohesive feeds from @crosstowndoughnuts, @edelman and @rebel_kitchen https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/1564147732940-HW2PZBD9PG3H8AZ7OG1F/Example_33.jpg Thinking, insights and ideas on our agency blog - 5 Small Tricks To Improve Your Instagram Game In 2019 https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/1565796558263-CGYQODEERY036RI8NIVX/Example_3-1.jpg Thinking, insights and ideas on our agency blog - 5 Small Tricks To Improve Your Instagram Game In 2019 https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/1565796602848-U8TUYAKOJBDWH0WYAJ99/Example_3-2.jpg Thinking, insights and ideas on our agency blog - 5 Small Tricks To Improve Your Instagram Game In 2019 https://www.wearebottle.com/blog/seo-content-strategy-tips monthly 0.5 2026-01-20 https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/1564147731975-VO29L5VSSWCS8SAVEA3T/Content-strategy-for-SEO.jpg Thinking, insights and ideas on our agency blog - 7 ways to optimise your content strategy for SEO https://www.wearebottle.com/blog/social-media-authenticity monthly 0.5 2026-01-20 https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/1564147720677-P1442TPUARYJLS7DU2OQ/authenticity-blog.jpg Thinking, insights and ideas on our agency blog - Can Social Media and Authenticity Coexist? https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/1564147718377-5JT1B30X0566KGAVDQ7X/Screenshot-2019-01-16-at-09.41.37.jpg Thinking, insights and ideas on our agency blog - Can Social Media and Authenticity Coexist? https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/1564147718442-NUSX8YDGT6JCF4Q0S08F/Screenshot-2019-01-16-at-09.42.45.jpg Thinking, insights and ideas on our agency blog - Can Social Media and Authenticity Coexist? https://www.wearebottle.com/blog/zappy-new-year monthly 0.5 2025-03-31 https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/1564147720841-W2V1JG5781C13CMMW8P3/riley-mccullough-165568-unsplash.jpg Thinking, insights and ideas on our agency blog - Zappy New Year. Re-energise: Bottle’s New Year Resolution https://www.wearebottle.com/blog/why-we-stopped-brainstorming monthly 0.5 2024-02-01 https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/1564147710741-HFMAJRWYBOB3V3L3VMZ7/LetsBrainstorm_v02.jpg Thinking, insights and ideas on our agency blog - Why We Stopped Brainstorming https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/1564147675644-9VUDHA575QKIBLU048B1/Processes.jpg Thinking, insights and ideas on our agency blog - Why We Stopped Brainstorming https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/1564147675141-RILQWWYYB3D8WBNTQQM2/Emotion_v02.jpg Thinking, insights and ideas on our agency blog - Why We Stopped Brainstorming https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/1564147674876-7HLKO1O14OZPQVDKXT24/CreativeFriction_v02.jpg Thinking, insights and ideas on our agency blog - Why We Stopped Brainstorming https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/1564147672679-OZ4UQNU3RW2SJHYWLRTG/Babies.jpg Thinking, insights and ideas on our agency blog - Why We Stopped Brainstorming https://www.wearebottle.com/blog/why-brand-building-is-the-best-seo-tactic monthly 0.5 2026-01-20 https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/1564147712944-Y668YGIXZ1KK8BZ1DCFO/Brand-Building-Best-SEO-Strategy.png Thinking, insights and ideas on our agency blog - Why Brand Building is the Best SEO Tactic https://www.wearebottle.com/blog/redefining-content monthly 0.5 2024-02-01 https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/1564147713843-44RY6KQSHFY0SMT80099/Redefining-blog-graphic_smc_v001-01-1.png Thinking, insights and ideas on our agency blog - Redefining Content https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/1564147715639-U7K8PG439BUMLJXP0LNL/paid-to-applaud.png Thinking, insights and ideas on our agency blog - 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trust amongst followers and newcomers, but also creates distinctiveness within your brand category. https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/54c90e81-c97a-498b-9a0f-1f16eb591793/UniversalTruths-thumbnail.jpg Resources - brand building - Universal truths for campaigns that connect Anchoring your insights on a universal truth – even by flipping that truth on its head – gives your story a point that travels along System 1 pathways. https://images.squarespace-cdn.com/content/v1/5d3afd4fb4a1070001700adf/3df270cd-944b-48e9-bbb5-9b35e93f2aec/CreativeBrief-thumbnail.jpg Resources - brand building - How to write a creative brief Starting work on a campaign without a worked up creative brief, would be like leaving the house in the morning without having had a cup of coffee. 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