We were challenged to deliver a campaign positioning Opus energy as an expert adviser to SMEs. As well as driving brand awareness and target audience engagement with the brand.
We developed an integrated campaign for Opus Energy. It fused research-led traditional PR, with high volume audience engagement.
Taking the brand USP of providing energy to businesses, we wanted to communicate that the energy business owners put into their business, could be similar to that of an Olympic athlete. Using the Olympics as a hook, we commissioned bespoke research to provide the insight and match to six identifiable Olympic sports to business disciplines. The Archer, The Weightlifter, The Pole Vaulter, The Decathlete and The Sprinter. We then used this for media relations.
The second element to the campaign was to build further brand awareness and engagement. A consumer quiz that would ask a series of questions (based on the research), ultimately matching the respondents to their Olympic sport management style.