Fei-Fei Li, Google’s Head of AI wasn’t there to talk about PR, but listening to her deliver the Lorna Casselton lecture in Oxford the other...

The sales versus narrative conundrum Join us on Wednesday 31st January, when we kick off our events schedule for the year with a debate about the...

With new channels, comes new opportunities In part 1, we looked at the rise of voice for search and voice assistants; how technology companies are driving...

Twitter’s known for brevity. The clue is in the descriptor ‘microblogging’. No surprise, then, that howls of protest flooded the twittersphere when it doubled the character...

It’s time we start acting like customers when communicating with customers. And a lot of the time, creating a positive CX (customer experience) means playing...

The way that we share content online has changed dramatically over the past few years. Messaging apps have overtaken social networking apps (by monthly active...

Social listening can be considered a window into our thoughts and used as a basis for research into trends, reaction and commentary. Entire campaigns, creative...