Digital PR is frequently taken to mean an evolution of PR that is optimised for SEO. Google and other search engines are evolving: from more ‘game-able’ measures...

  Most of us have our own favourite brands – the ones we can keep going back to, that show us a few lessons. From...

Happy Valentines. So which personality did you choose to date? If you chose:   Contestant Number 1, you chose The Maverick Fearless, independent, strong  Illustrated by these brands: ...

Because these two words kill creativity. “Let’s brainstorm.” Worst case. People get pulled away unexpectedly from their press releases into a room with a flipchart, unsure...