‘Alacrity’. It means ‘brisk and cheerful readiness’. It’s a word that’s not used enough so when Chancellor Phillip Hammond used it in his budget on...

My definition My definition My definition is this. What’s the definition of a boombastic content strategy? Well, in part it’s the meaningful layering of stories; from the frequent,...

Serendipity. It’s a beautiful word, isn’t it? Kind of onomatopoeic. The gentle first two syllables, strolling along, and then the trip and stumble over the...

It’s tricky, this reputation-thing. And I think we, in PR, aren’t helping. Because some of us talk about reputation a lot, and talk like it’s...

Al Ries and Jack Trout coined the concept of Positioning back when the only brands I knew were Fuzzy Felt and Fisher Price. Later, when...

There are the heavyweight brands, such as McDonalds and Coca-Cola, which have become so intrinsically linked with major sporting events that we assume they’ll be...

How will Digital PR be affected? Now more than ever, in a world of Digital PR, links are not the only important factor that we need...

Meet Phil. Phil is a WEASEL. In fact, he’s a weasel that I stuffed myself, and he now sits next to me on my desk at...

Can any brand be all things to all people? I begin this blog as an ardent M&S fan - from a Burberry copycat trenchcoat to that...