Al Ries and Jack Trout coined the concept of Positioning back when the only brands I knew were Fuzzy Felt and Fisher Price. Later, when...

The funnel. Possibly the most enduring marketing strategy model, and also maybe the most used and abused. Now we’re in a digital world, measurement and ROI...

There are the heavyweight brands, such as McDonalds and Coca-Cola, which have become so intrinsically linked with major sporting events that we assume they’ll be...

How will Digital PR be affected? Now more than ever, in a world of Digital PR, links are not the only important factor that we need...

Meet Phil. Phil is a WEASEL. In fact, he’s a weasel that I stuffed myself, and he now sits next to me on my desk at...

Can any brand be all things to all people? I begin this blog as an ardent M&S fan - from a Burberry copycat trenchcoat to that...

  Will we see more brands follow suit after Wetherspoons closed down their social media accounts? Yes, probably. Hopefully. The position they found themselves in, with 900...

Fei-Fei Li, Google’s Head of AI wasn’t there to talk about PR, but listening to her deliver the Lorna Casselton lecture in Oxford the other...

The sales versus narrative conundrum Join us on Wednesday 31st January, when we kick off our events schedule for the year with a debate about the...