Twitter supports autoplay video

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Twitter now supports gifs and can autoplay videos, which really ups the game for those of us working in content marketing.

Autoplaying will certainly help increase views on traditional narrative video and animation but there’s an opportunity to make static visuals stand out with simple looping animations. Of course, there are the cheap and cheerful meme gifs but for established brands, a little more thought and skill is required to create something more crafted.

Here’s something that we created as a proof of concept. As you can see, it really stands out amongst the static images in the feed.

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Have you seen any great examples of this being used by brands, or do you have ideas of your own that you need help bringing to life?

Get in touch with us: @bottle_pr

BlogColin Cather