Why brands should give up trying to ‘own’ consumers and focus on owning their own story instead Awkward Positions Al Ries and Jack Trout coined...

Storytelling. How many times have we heard that word from comms pros, and what exactly does it mean? Well, let’s start with Nike. Their...

Thom Yorke is right, if I’ve managed to grasp of the lyrical intent of Radiohead’s new, long-awaited, release – Burn The Witch. We are...

Blinded by science We recently had a special guest speaker here at Bottle who spoke about using neuroscience to evaluate big advertising campaigns. We...

Our anti-ageing Gin for Warner Leisure Hotels has now launched. We’ll be telling you all how we did it soon, but for now, you...

Serendipity. It’s a beautiful word, isn’t it? Kind of onomatopoeic. The gentle first two syllables, strolling along, and then the trip and stumble over...