Because these two words kill creativity. “Let’s brainstorm.” Worst case. People get pulled away unexpectedly from their press releases into a room with a...

‘Alacrity’. It means ‘brisk and cheerful readiness’. It’s a word that’s not used enough so when Chancellor Phillip Hammond used it in his...

My definition My definition My definition is this. What’s the definition of a boombastic content strategy? Well, in part it’s the meaningful layering of stories; from...

Serendipity. It’s a beautiful word, isn’t it? Kind of onomatopoeic. The gentle first two syllables, strolling along, and then the trip and stumble...

It’s tricky, this reputation-thing. And I think we, in PR, aren’t helping. Because some of us talk about reputation a lot, and talk...