We’re a creative, brand PR agency. But enough about us, already.
We’d rather talk about you. Since this is a website it’s a bit rubbish for that, because we don’t actually know who you are. Here’s who we’d like you to be:
- A brand with a strong ambition. You’re probably not the established leader, with the biggest share of market. You’re a challenger brand.
- You know, without us having to persuade you, that being distinctive, having authority, and being frequently visible are important.
- You think that earning attention is better than trying to buy it. Or at least, that it’s a vital complement to to buying it. And it’s not as expensive. But it’s not cheap, either.
- You know that stories are the best carrier mechanism for attention-earningness. And, if you are going to earn attention, you’d better show a lot of interest in the person whose attention you want to earn.