We are all spending 24 hours a week on average, on our smartphones
40 hours when you add in the time we spend on our laptops and iPads. PR today means being where people are searching, browsing, reading, and sharing. With the right stories, that’s where you’ll find (and engage) your audience. In their sidebar of curated news articles; in the posts on social channels that start trending; in the ‘have you seen this?’ messages pinged by their friends and colleagues.
And it’s PR that comes with real, measurable results
It’s about dashboards, not coverage-boards. Traditional coverage ‘hits’ now become measurable stories with branded mentions, links, anchor-text, cumulative domain authority – which in time translate into increases in branded search and organic traffic. Real reach, where PR meets SEO, and where story-flow becomes brand growth.
It’s where content becomes a story
Your brand content is not ornamental. We make content that knows it has a job to do – to be worth linking-to, to reward audiences with extra-value. Content that’s joined-up with the stories we tell. It’s what Google loves – but only because Google is trying to give audiences what they want.
It’s where those stories flow
With three teams – Planners, Creatives and Comms – we keep the insights, ideas, and outreach constantly working to build a flow of stories. Reactive opportunities from our daily Newsroom, proactive opportunities in our monthly Storyplanning sessions, and making big-waves when we’re in Campaign mode. Brands grow when their stories flow.
Meet the team
all these people love to create stories for a living
Part-Time Bottle Dog