We’d rather talk about you. Since this is a website it’s a bit rubbish for that, because we don’t actually know who you are. Here’s who we’d like you to be:
A brand with a strong ambition. You’re probably not the established leader, with the biggest share of market. You’re a challenger brand.
You know, without us having to persuade you, that being distinctive, having authority, and being frequently visible are important.
You think that earning attention is better than trying to buy it. Or at least, that it’s a vital complement to to buying it. And it’s not as expensive. But it’s not cheap, either.
You know that stories are the best carrier mechanism for attention-earningness. And, if you are going to earn attention, you’d better show a lot of interest in the person whose attention you want to earn.