WE ARE ALL SPENDING 24 HOURS A WEEK ON AVERAGE, ON OUR SMARTPHONES.
40 hours when you add in the time we spend on our laptops and iPads. PR today means being where people are searching, browsing, reading, and sharing. With the right stories, that’s where you’ll find (and engage) your audience. In their sidebar of curated news articles; in the posts on social channels that start trending; in the ‘have you seen this?’ messages pinged by their friends and colleagues.