The Bournemouth Supremacy

It’s time to flock to the beach, slap on sunscreen, slip on a cossie, and seek sand and surf. Staycations are vogue – and Bournemouth is the prime spot for sunseekers. If you haven’t bathed in its frothy waters recently, you’re in for a shock. This sleepy seaside town with seven miles of sandy shores is being transformed by a digital and creative revolution.

In the past two years, The Telegraph reported that “Bournemouth beats London as UK’s fastest-growing digital economy”, The Financial Times clocked its “attractive lifestyle and strong creative industries” and The Guardian called it “a digital global hub”. It’s not (yet) Silicon Valley, but this stretch of silicon sand has momentum and mojo.

The creative scene drew us to plug into the action, and the waves of talented communicators from local universities will give Bottle the pick of the best. To cap it off, the community is vibrant, and entrepreneurs and established businesses have been warm and welcoming. We can’t wait to get going.

Next week, Bottle Oxford will give birth to Bottle Bournemouth. We’re opening the operating theatre and firing up the gas and air in This WorkSpace. It’s the coolest co-working hub, bang in the centre of town. In a previous life, it was the Bournemouth Echo print factory, so like us, it’s steeped in storytelling. Backed by Ted Baker owner Ray Kelvin, it’s a fusion of form and function, the best incubator we could imagine.

 

Jason MacKenzie will be head of Bottle Bournemouth

We’ll be a punchy start-up, with the resources of a 25-strong team in Oxford (who’re washing up on the coast next week to prime the pump and celebrate the launch). Our proposition is about brand momentum. We help our clients tell stories that build distinctiveness, authority and visibility. Bournemouth will give us a platform to demonstrate this in action, working with our own brand. We’ll be surfing the wave of dynamism and development, and building fame, fortune and fun. We do like to be beside the seaside.