SMEnergy | Opus Energy
We were challenged to deliver a campaign which would position Opus energy as an expert adviser to SMEs, to drive brand awareness and target audience engagement with the brand.
We developed an integrated campaign that fused research-led traditional PR, with high volume audience engagement.
Taking the brand USP of providing energy to businesses, we wanted to communicate that the energy business owners put into their business could be similar to that of an Olympic athlete. And so, using the 2016 Olympics as a hook, we commissioned bespoke research to provide the insight and match to six identifiable Olympic sports to business disciplines (The Archer, The Weightlifter, The Pole Vaulter, The Decathlete and The Sprinter), which was then used for media relations.
The second element to the campaign to build further brand awareness and engagement, consisted of a consumer quiz that would ask a series of questions (based on the research), ultimately matching the respondents to their Olympic sport management style.
We secured both national and SME media coverage, including coverage in Yahoo, HR Grapevine and Growth Business.
The quiz itself resulted in 42,000 engagements through the Playbuzz platform and was covered by multiple media outlets including The Sun, The Week, Management Today and The Evening Standard, among others.
During the campaign period, other than Opus Energy’s main website it was the number one viewed item, with double the level of viewer engagement time.